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MXGI • Media Exchange Group, Inc. www.mediaexchangegroup.com (f/k/a China Wireless Communications, Inc.) (Ticker Symbol: CWLC.pk) is a Mobile Publishing, Mobile Gaming & Integrated Media & Entertainment Company providing content in the form of mobile applications, digital media, web and broadcast products via its unique mix of subsidiaries, on deck partnerships, license agreements, and joint venture revenue share arrangements. • The Company was originally incorporated in Nevada on March 8, 1999 under the name AVL SYS International Inc. (“AVL SYS”). On March 9 2000 AVL SYS changed its name to I-track, Inc. (“ITI”). March 22, 2003, ITI, after an acquisition of Strategic Communications Partners, Inc, a Wyoming corporation (“SCP”), the Company became China Wireless Communications, Inc. • China Wireless Communications has filed for and received the name Media Exchange Group, Inc. through the Nevada Secretary of State, and is awaiting updated compliance SEC and FINRA filings. The company prior to 2008 was a Bulletin Board listed company. MXGI’s will become a compliant and reporting company once in full compliance and will re-list on the bulletin board exchange. • At the time the same is received, the ticker symbol will be changed to reflect the new name.
Mobile Publishing Through an exclusive license of the CAPSA platform through Tarsin, Ltd. of London, MXGI is able to provide mobile publishing to virtually all carriers and mobile handset devices throughout the globe. Tarsin, a world wide mobile publisher and leader in the industry, as described in Entrepreneur magazine, provides a widget-like framework allowing brands to design end-to-end mobile offerings once, and deploy across all carriers, regions and hand-sets. This takes away the “how,” so brands can develop realistic solutions and reach their business goals in the mobile space. This is the Capsa platform. www.Tarsin.com
Capsa Mobile Platform Capsa is an end-to-end mobile platform to allow the design and deployment of mobile applications across the top carriers and handset operating systems. Capsa is the first universal mobile content delivery solution available that is standard, carrier, OS and device agnostic. Address the issue of design once, deploy globally. Allows for applications and content on mobiles to be ‘Maximized not Miniaturized’, creating a fun tangible mobile consumer experience. • Addressing every aspect of “Going Mobile” including: • UI Design • Deployment • Billing support • Content management • Device management • Application innovation • New mobile platforms • Multiple languages • Regional brands • Merchandising • Advertising • Additional feature releases
Pedigree of the Capsa Platform Hallmark was able provide its customers with a mobile-to-mobile greeting product that would deliver across all major carriers in the US and support both feature and smart phones. The Dilbert comic strip is now able to maximize the experience on the destination device due to Capsa’s ability to manage all the various display sizes and orientations. Now globally distributed in over 180 countries.
Wireless Gaming Mobile Gaming is the hottest new technology to be revolutionizing the gaming industry since the invention of the slot machine. www.cantorgaming.com
5000ft., Inc. of Reno, Nevada • MXGI and 5000ft. have reached an agreement for MXGI to acquire 5000ft and have signed an LOI. • 5000ft., Inc. specializes in interactive entertainment products. The company has a strong history in video game production for over 10 years and has specialized in casino gaming products, as an independent studio, for the past 5 years. Currently, 5000ft. is making products with and for Cantor Gaming, IGT and Bally Gaming. • Current products deployed, licensed and in use in gaming jurisdictions include 20 different wireless slot machine games, Kill The Number (a keno-like game), Multi Player Baccarat, 5-Wheel Roulette, and Red/Black. Texas Hold ’Em Poker, Bingo and other games are currently in development and testing. www.5000ft.com
5000ft. - Mobile Gaming • Mobile and wireless gaming is a significant area of potential growth providing a huge market segment for mobile publishing. There are many complex components to this market segment other than technology- regulatory and localized governances being two of the key ones. In this space, we have targeted the key physical players, IGT, Bally, Harrah’s, Inspired Gaming UK and Cantor. 5000ft. has established working relationships with all of these companies to explore development of wager based mobile solutions. 5000ft. has already proven their technologies compliance and performance and are now working to establish business models with each of these on deck partners as set out below: • Cantor Gaming • IGT • Bally • Harrah’s • Inspired • Las Vegas Casinos which currently deploy the wireless gaming system developed by 5000ft. include: the M-Resort, the Venetian, the Hard Rock Casino, the Palazzo, and just announced, the Tropicana and the Cosmopolitan. • Cruise Lines are the next obvious space for deployment of wireless gaming. Once a cruise ship is three miles off the coast, the casino is open for business. A wireless gaming system allows guests to enjoy and utilize a plethora of different wireless gaming choices while relaxing on the pool deck, resting in their rooms, or at their restaurant tables.
Mobile Entertainment CyberAction Digital Trading CardApplicable to an infinite number of exclusive groups and organizations.
Entertainment • The Digital Trading Card provides a path for participants to personalize, showcase and share their passions, while becoming part of an exclusive social network. • Work with other organizations such as AYSO, University of California, the Screen Actor’s Guild, to help build a social network database through registrations. • Consumer has complete profile control to manage and share his or her profiles, stats and content. • Mobile Application uses Capsa platform to ensure support across all carriers and widest array of handsets.
Digital Trading Card and Social Network potential A web based social network coupled with our strategy to include retail sales and content testing for other network and broadcast departments, creates multiple substantial revenue categories : • The Digital Trading Card • Multiple mobile offerings • On Deck Corporate Sponsorship • (such as Nike, Gatorade, NFL, NBA, MLB, NHL, PGA, Speedo, etc.) • Retail Merchandise • Sportswear and gear • Event DVDs • Training DVDs • Toys • Books • Electronic games • Web based activities • Personalized mobile apps
The Exclusive Social Network A Digital Social Network is developed simply by virtue of those Consumers who are members of organizations, have similar interests, play the same sport, go to the same school, etc. Musicians Hobbyists Pet Enthusiasts Athletes Schools University Organizations
JAGTAG – On Deck Partner with MXGI • JAGTAG is a mobile 2D barcode service. You take a photo of a 2 D barcode and send it by MMS to the JAGTAG server, where it does the recognition work. Whatever it is that the barcode links too (a URL, some content, an information SMS, etc.) is then sent back to your phone via SMS or MMS. So JAGTAG will work on any phone that has a camera on it, no matter how old. • JAGTAG's mobile marketing platform offers a number of features that can be mixed and matched to provide agencies, brands, retailers and publishers the features they need to run a complete mobile marketing campaign. Example: JagTagcampaign withRyan Miller.
Dea Della - Integrated Media and Entertainment Dea Della is a luxury swimwear designer, custom manufacturer, clicks & bricks retailer, and wholesaler that has been in business for greater than 20+ years. There are three collections within Dea Della, Dea Della Silver, Gold and Platinum. Each level is marketed slightly differently in different price ranges. Dea Della operates in California with offices in the Los Angeles and studio in Northern California. The company designers are Kathy Theriault and Alia Milano. The company is a wholly owned subsidiary of Media Exchange Group Inc a listed public company. Dea Della is a California based company manufacturing high quality custom made and ready-to-wear swimwear, with offices in the Los Angeles area and Northern California. Dea Della (DD) was formally known as Turtle Beach Swimwear (TBSW).
Dea Della Dea Della offers a variety of exceptional swimsuits including: separates, mix-and-match tops and bottoms, bikinis sets, one-piece suits, and one of a kind couture custom made suits. Dea Della’s Silver Collection is our wholesale collection that is created to sell in boutiques around the world, prices ranging from $140-$220 per suit. The Gold Collection is sold exclusively on the company web site and at Dea Della Cabana stores in Las Vegas and Miami. Prices range from $220-$500 per suit. The Platinum Collection is designed using the customer’s insight, using the finest materials, and precious stones and metals. Nothing but the finest luxury goes into a Platinum Collection piece. The Platinum Collection starts at $500 per suit. In each of the three collections customers can order custom swimsuits based on a set of distinct choices.
Dea Della • For more than 20 years, Turtle Beach Swimwear has served the swimwear community as a leading manufacturer and retailer of fine swimsuits and accessories. Based in Los Angeles, the company prides itself on creating high-quality products from superior-quality fabrics that it imports from countries such as Brazil, Germany, Switzerland, and elsewhere. Experience and knowledge combined with a passion for color, style and fashion allow Turtle Beach Swimwear to create suits with impeccable fit, comfort, and longevity. Each item is handcrafted with total attention to detail and perfection. All suits are manufactured in the United States of America. Turtle Beach Swimwear offers a wide variety of exceptional separates, mix-and-match tops and bottoms, bikinis sets, one-piece suits, one of a kind custom made suits, and more.
Dea Della Turtle Beach Swimwear has adorned the bodies of some of the world’s most beautiful women—in print, on television, in music videos, in motion pictures, in beauty pageants, and on the scene. 2011 edition of the Sports Illustrated Swimsuit People magazine US magazine In Touch magazine Love Bites (custom swim suit designs) Get Out with Cherie Ditcham Piranha 3 (custom creations worn by Kelly Brook) Wizards of Waverly (Disney) custom creations worn by Selina Gomez Celebrity Clients Anne Hathaway, Mariah Carey, Susan Serandon, Lady Ga Ga, Victoria Beckham, and many others
Management Biographies Joseph R. Cellura, Chairman and CEO of MXGIwww.mediaexchangegroup.com Since acquiring China Wireless Communications Inc. ticker symbol: CWLC March of 2008 he has been engaged in developing the company into a Mobile Publishing, Mobile Gaming, Integrated Media & Entertainment company. Joe Cellura specializes as a principal in finance and brings greater than 30 years of information knowledge experience and resources in consulting with varied and progressively more responsible senior management and corporate development positions in public and private companies. He is recognized for his vision, creativity, business acumen, leadership qualities, successful marketing & management of corporate assets. Mr Cellura began his finance career in Investment Banking in the late 70’s after joining (Burbank & Company, Shearson Loeb Rhoades, Hornblower Hemphill Weeks & Noyes, Shearson Lehman and Kidder Peabody & Company over a 20 year period in finance internationally and domestic in NASDAQ and OTC public market compliance, private placement, IPO, corporate finance and restricted securities). Mr. Cellura was a Principal, and development partner, in the initial development and actualization of the World Golf Village, a 6,300 acre golf project of international significance, the largest project ever undertaken in golf in the world after executing a $175 million dollar offeriing. He was Chairman and CEO of Divot Golf Corporation (“Divot”) taking the company public along with Miller Golf Inc KKR owned company in 1998. As well, he was Managing Director, a board member of Web Traveler System, a British Airways owned company TravelFile on the aol travel channel an early stage .com, and additionally, a founding sponsor of the First Tee Foundation. www.JosephRCellura.com Rachel J. Baer, Corporate Counsel and Secretary-Treasurer, attended the University of California Santa Cruz, graduating with honors, and\ went on to attend Golden Gate University School of Law where received her Juris Doctorate with a specialization in Litigation with distinction. Ms. Baer has been with the Company since 2008. She works closely with all outside professionals, including independent auditors, SEC attorneys, investment bankers, and consultants.
Management Biographies Christian Tureaud, President of Digital and Interactive Media, has over eighteen experience in creating, capitalizing and managing businesses within the Media/Technology, Sports, Entertainment, Marketing and Event Management Industries. In 1995 Tureaud founded and was an officer and director of CyberAction, Inc, the first ever company to create and distribute digital collectibles (trading cards, comic books, entertainment properties) delivering licensed content through a proprietary distribution platform. This experience gives Media Exchange Group a unique insight and vision unparalleled in the marketplace. Prior to CyberAction, Tureaud was founder officer and director of Pro Sport Marketing, LLC, a Full Service Sports Marketing & Event Management Company that developed unparalleled marketing events for Fortune 1000 Companies and Financial Institutions surrounding Major Sporting Events such as; the Super Bowl, the Olympics, the Ryder Cup, the Final Four and the World Series. From 2003 to 2008 Tureaud was a Senior Executive at Peter Guber’s Mandalay Integrated Media Entertainment (MIME) where he was instrumental in developing, producing and distributing all forms of content through various distribution platforms to a global audience. In 2008, Tureaud co-founded and was an officer and director at HighRoad Entertainment Group (HREG). HREG is a boutique multi-media studio that develops, produces and distributes feature films, scripted and reality television and new media content to audiences in the global marketplace. David Salzberg, President of Entertainment and Marketing, has enjoyed a successful two-decade career working in the areas of creative development, production, financing, distribution, and marketing for various entertainment properties. Salzberg has produced a number of films and episodes of original television content. He has also built a number of multi-tiered entertainment products released inall mediums, including new media. Content produced by Salzberg has aired on NBC, ABC, TBS, TNT, Fox, USA Network, Fox Sports Net, ABCFamily, Telemundo, ESPN, PAX, Animal Planet, as well as more than 20 networks in over 40 countries internationally.In 2008, Salzberg co-founded and began serving as a managing principal of High Road Entertainment Group. High Road is a boutique multi-media studio with a focus on developing, financing, producing, marketing and distributing media of all form to a global audience. Prior to his role at the helm of High Road, Salzberg held the position of President at Mandalay Sports Action Entertainment, and Mandalay Integrated Media Entertainment where he helped found these divisions with Peter Guber, CEO of Mandalay Entertainment Group. Salzberg has collected over 100 entertainment industry awards. Aric Webb , has spent the last 18 years executing entertainment marketing initiatives in the Publishing, Gaming, Internet, Hospitality and Music sectors. As Senior Vice President of Strategic Marketing at Virgin/Capitol Records, he worked with Fortune 500 Brands and a wide range of established and emerging artists. Prior to his role at Virgin, he was the Entertainment Director of Maxim, where he worked closely with film studios, television networks and major music labels to develop integrated programs for talent and their related projects as they related to the Magazine. Before Maxim, Aric was the Associate Publisher/Marketing for StuffMagazine where he developing award winning experiential and integrated marketing events and initiatives for clients such as EA, Heineken, Nintendo, Coors, Armani Exchange, Skyy Vodka, Bacardi and Guess. Stuff's events established the magazine as the leader and innovator in experiential brand marketing in the publishing space. Aric’s ability to creatively market both celebrities and entertainers was cultivated during his early professional years at the internationally renowned Wilhelmina Models, where he pioneered and managed the Wilhelmina/Artist Management division; a strategic partnership between Wilhelmina Models and Atlantic Records. The artist management division was the first of its kind and was specifically designed as a strategic marketing arm of Atlantic Records to assist in seeking out reciprocal marketing relationships for emerging and established artists. In just three short years the multi-million dollar division represented, worked with and secured endorsements and cross-promotional marketing programs for a wide range of Platinum selling artists.
Biographies John Osborne, Tarsin CEO John is the driving force and visionary mind behind the Tarsin’s success in the mobile arena. He has been instrumental in bringing clarity to the possibilities within the mobile space. John leads the Tarsin team in developing future-proof solutions allowing clients to create realistic business models for mobile initiatives. Prior to joining Tarsin in 2006, Mr. Osborne served as a director and strategic consultant for Motorola, where he helped drive mass-market mobile application solutions. He also launched and supported Motorola BACKUP delivery to more than 127 countries in 27 languages, representing Motorola’s most successful network application solution launch. Before Motorola, Mr. Osborne co-founded a successful technology and intellectual property licensing business-to-business company, yet2.com. He also worked in strategic digital business consulting roles with Sun Microsystems and Polaroid, and acted as the entrepreneur-in-residence at a number of other technology startups including 3i, one of the world’s largest VCs. In his early years, Mr. Osborne founded Active Imaging, one of the most successful imaging systems companies in Europe. Working with Apple, Active Imaging helped release the first live WebCast of the Emmy’s in 1995. After its successful stock issue on AIM, Active Imaging was acquired by SilverMines plc in 1996 Tim Page, Founder, President & CTO of 5000 Ft., Inc. brings over 20 years experience in video game production, and holds a deep technical and programming background, having created over 100 top-class products on multiple formats. Mr. Page is a former Research and Design Studio Director with Philips, and former External Development Director with Virgin Interactive. Ian Grieve, CEO of 5000 Ft, Inc. has over 20 years experience in the production and commercial exploitation of video games. Mr. Grieve is a former Director with Sony Corporation and part of the original PlayStation launch team. As well, he is a former Commercial Director with Warthog Games PLC, helping to take that company public on the London Stock Exchange. Mr. Grieve joined 5000 Ft., Inc. in 2003, and has been, and continues to be, instrumental in transitioning the company from video games to gaming products.
Conclusion The strength amassed through the combination of these offerings, and our proven ability to deliver, has poised Media Exchange Group to become a recognized leader in our respective industries via our proprietary platform, segmented verticals, and white label distribution models. • Disclosure regarding forward looking statements • We caution readers regarding forward looking statements found in this report and in any other statement made by us or on our behalf. Forward looking statements are statements not based on historical information, and relates to future operations, strategies, financial results, or other developments. Forward looking statements are necessary based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties are contingencies can affect actual results and could cause change to statements made by us or on our behalf. We disclaim any obligation to update forward looking statements.
