Internship Report A report on the Internship done at TBWA

1. Internship ReportA report on the Internship done at TBWA Prepared for Symbiosis Institute of Media and Communication For internship period from 6.5.2013 to 14.6.2013 (6 Weeks)

2. About TBWA TBWA Worldwide - International advertising agency Headquarters - Midtown Manhattan, New York City, United States Unit of Omnicom Group TBWA India Head Office - Mumbai “Disruption”- Disruption of creativity and ideas

3. Their clients

4. Aim To secure a challenging, full time position as an intern in an advertising agency that offers professional growth while being resourceful, innovative and competitive To be able to deliver to the bottom-line in whatever work I do To understand and learn the dynamics of ad industry and implement the gained knowledge in achieving my goals in future

5. Job Profile Attending client meetings Minutes of the meeting Coordinating between the client and the creative team Conducting and attending briefings with the client and the creative team Getting the work done by the creative department, getting artwork generated from the studio Research for new launch and pitches

6. Brands I worked on • Nissan • Nissan Evalia Print ads • Competitor Deck-Evaliavs Enjoy • Research about Chevrolet Enjoy (Evalia’s Competitor) • Research for their new car launch- Terrano

7. Enjoy Launch Ppt. Nissan Evalia Print Ads Enjoy Launch Ppt.

8. Research ppt. for Nissan H79N/ Terrano by Dragon Fly

9. Brands I worked on • IDFC Mutual Funds • Attended all client meetings • Minutes of meeting formulated • Projects I worked on: • SIP Chart Booklet • IDFC LnD (Learning and Development) Briefcase • IDFC One Idiot Movie • Mailers for launch of LnDKit • Classic Equity Fund one pager • Poster for IT & College

10. SIP Chart Booklet

11. LnD Briefcase Cards

12. College Magazine Poster IT Posters IT Posters

13. Emailer Emailer BPO Poster One Pager

14. Brands I worked on Mc Donald’s Research Project Press Releases

15. Brands I worked on DSP Black Rock Mutual Fund Pitch

16. Brands I worked on Total/Elf Pitch: Research

17. Key Learnings • Understand the working of an advertising agency • Hands on experience of the entire client servicing work • Improved my writing, researching and communication skills • Enhanced my existing knowledge and helped me learn new things • Learnt how to co-ordinate between various departments of an ad agency and get the work done • Time and stress management • Increased my self-confidence while dealing with clients, strangers and employees • Gave a new shape to my creativity, hard-work, communication and writing skills • Learnt multi-tasking and management skills • Also worked with the account planning department- added advantage • Learnt Research Skills

18. Challenges Faced • Communicating the same message sent across by the client to all the different departments and people in the agency without any discrepancies in the message • Dealing with different kinds of people from different departments and getting the work done by me • Sitting and getting every small changes implemented in the creative work as suggested by the client, every now and then • Keeping the client as well as the creative team happy and satisfied at the same time • Meeting deadlines • Working on multiple brands and multiple tasks • Coping up with the volume of work given each day, inconsistent office timings and yet producing quality work

19. Thank You!