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Working With Type

Working With Type. TEXTBOOK REMINDER!. Purchase your textbook for the class: “New Media in Art” by Michael Rush, 2 nd edition. We will start using it after March 7. UPDATED PRES. SCHEDULE. Updated version of the Power Point Presentation schedule can be found on the class site.

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Working With Type

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  1. Working With Type

  2. TEXTBOOK REMINDER! Purchase your textbook for the class: “New Media in Art” by Michael Rush, 2nd edition. We will start using it after March 7

  3. UPDATED PRES. SCHEDULE Updated version of the Power Point Presentation schedule can be found on the class site.

  4. 2 Main Categories of Type: • Serif Typefaces • Sans Serif Typefaces

  5. Serif Typefaces Serifs are appendages, or little feet found on tops and bottoms of letters.

  6. Origin of Serif Fonts Serif typefaces originate from Roman Imperial inscriptions (capitals) and Renaissance humanist minuscule (lower case).

  7. The First Roman Typeface Created by a French engraver Nicolas Jenson in 1476.

  8. Different Types of Serifs

  9. Sans Serif Typefaces Fonts that don’t have serifs. Typical Sans Serif fonts have low contrast or no visible contrast between vertical and horizontal strokes at all.

  10. Origin of Sans Serif Fonts These fonts were widely used in the beginning of the 20th century by the Bauhaus designers interested in the simplicity of form.

  11. Leading – spacing between lines This term derives from “hot type” typesetting (strips of lead were placed between lines of type) and refers to the amount of spacing between lines of type. This term derives from “hot type” typesetting (strips of lead were placed between lines of type) and refers to the amount of spacing between lines of type. This term derives from “hot type” typesetting (strips of lead were placed between lines of type) and refers to the amount of spacing between lines of type.

  12. Leading – spacing between lines How much leading? One rule of thumb suggests adding about 20% or around 2 points to the point size of your text as a starting point for adjusting line spacing. Less is generally too crowded. Type size: 32 pt. / Leading Size: 34 pt.

  13. Kerning – spacing between letters

  14. Selecting Appropriate Fonts Each typeface has it’s own distinct personality. Type should be selected for it’s appropriateness to your design, message and audience. Type can be: • Stylish • Elegant • Bold • Friendly

  15. Arial Black Pristina Arial Rounded Edwardian Script

  16. Different Personalities of Type (To a “T”, video): http://www.typeculture.com/academic_resource/movies/

  17. The Personality of Type

  18. Just for fun!!! “Kern in Space” Game http://jonathanwood.com/ Veer, Type City http://www.veer.com/ideas/typecity/land.aspx

  19. Downloading Fonts To search for new fonts, go to: http://www.dafont.com http://www.urbanfonts.com To add new fonts to your PC: • Download the font and extract it from the fonts folder • Copy the font and add it to the Fonts Folder located on your computer. Here is how to find it: Start/ Control Panel/ Fonts

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