1 / 10

Cancer Awareness Promotional Plan

Cancer Awareness Promotional Plan. By: Makenzie Wozniak, Kaiti Want, Jasmine Valenta. Final Consumers. Consumers that are attending R elay for Life Need various sizes and colors Personality Age Gender Ethnicity. Business Consumers. American Cancer Society

garrett-slater
Download Presentation

Cancer Awareness Promotional Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cancer Awareness Promotional Plan By: Makenzie Wozniak, Kaiti Want, Jasmine Valenta

  2. Final Consumers • Consumers that are attending Relay for Life • Need various sizes and colors • Personality • Age • Gender • Ethnicity

  3. Business Consumers • American Cancer Society • Community-based, voluntary health organization dedicated to eliminating cancer • Contact information: (800)-227-2345 • To reach American Cancer Society for event • Sponsor their organization on the backs of t-shirts • Every shirt we sell they would receive two dollars in profit

  4. Emotional Motive • An emotional motive would be approached by the product(s) • “Celebrate, Remember, Fight back” • Persuaded to purchase shirt • Encounter with cancer

  5. Hierarchy of Needs • Consumers will WANT the shirt • Their NEED for the shirt is to help fund cancer research • Social and esteem levels

  6. Type of Purchase • Limited Decision Making • Not frequently purchased • Mid price range • Doesn’t involve much thought process

  7. Product • T-shirts • Designs on brochure • Aware us of all types of cancer • Different colors

  8. Place • Place- Cancer awareness events • Main entrances • Sporting events

  9. Price • T-shirt- $12-$15 • $2 profit goes to ACS • We donate to cancer research

  10. Promotional Plan • Brochure • Flyer • Posters • Booth to set up at different events • Model t-shirts • Coupons

More Related