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This presentation provides an overview of the wood market situation in Europe from 2000 to 2001, forecasts for 2002, and the implications for the utilization of roundwood. It includes recommendations from the UNECE Timber Committee and highlights the importance of knowing your market.
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Outlook for European forest products markets in 2001-2002 by Ed Pepke Forest Products Marketing Specialist UNECE & FAO, Geneva
Topics of presentation • Wood market situation in 2000 and 2001 • Forecasts for 2002 • Implications on utilization of roundwood • UNECE Timber Committee recommendations • Concluding marketing principle • Questions
Sources of information • UNECE Timber Committee market statement from October 2001 • UNECE & FAO Timber Bulletin “Forest products annual market review, 2000-2001” • UNECE & FAO TIMBER database
UNECE & FAO TIMBER database • Annual forest products statistics from country correspondents, 1964-2000 • Timber Committee forecasts, 2001-2002 • Production, trade and consumption • Available on Timber Committee website’s Market Information Service
Forest products market segments • Timber Committee forecasts for: • Sawnwood • Panels • Roundwood • Status of markets for: • Further processed products • For example, Engineered Wood Products
UN Economic Commission for Europe Region • Europe (focus of this presentation, 41 countries!) • North America • Commonwealth of Independent States (CIS)
UNECE Timber Committee outlook • Record levels in 2000 • Weakening markets in 2001 • Improvement forecast initially in 2002 • Uncertainty of 2002 forecasts following the 11 September attacks
Increasing globalization effects • Some effects not specific to forest products sector • Sector-specific: • Multi-national buying chains, e.g., DIY • Global product markets • Export-oriented plantations
Forest products markets outlook • Sawnwood • Panels • Utilization of roundwood • Value-added products
Sawnwood production – CIS 1000 m3
Sawnwood exports – Europe 1000 m3
Sawnwood exports – North America 1000 m3
Sawnwood exports – CIS 1000 m3
Sawnwood imports – Europe 1000 m3
Sawnwood trade – Europe 1000 m3
Panels consumption – Europe 1000 m3
MDF and OSB capacity – Europe 1000 m3 Source: European Panel Federation, 2001
OSB Production Million m3
Panel production – Europe 1000 m3
Panel exports – Europe 1000 m3
Panel imports – Europe 1000 m3
Panels production – CIS 1000 m3
Utilization of roundwood – Europe 1000 m3 equivalent
Utilization of roundwood – N. America 1000 m3 equivalent
Utilization of roundwood – CIS1988-2002 1000 m3 equivalent
Further-processed product markets • Example: engineered wood products • Other examples: furniture, builders joinery and millwork • Production and trade increasing rapidly
Engineered Wood Products • World glulam production +19% in 2000 • Wooden I-beams now 33% of North American floor area • LVL (Laminated Veneer Lumber) production –6% in 2000 in North America, but +4% growth forecast
Rapid growth in further processed products Added value for: • Diversification • Profitability • Avoiding commodities cyclical movements • Shift to low-cost production countries • Reduction in international trade barriers
UNECE Timber Committee statement • Expand existing markets • Develop new products to meet evolving needs • Develop new markets for wood products • Increase the wood culture in the UNECE region • Coordinate international promotion of environmental advantages of wood
Conclusion:Remember the key marketing principal • Know your market.
Know your market. Where is my market ? Hei, up here, tollo poro !