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All time high January-June 2005

All time high January-June 2005. Ray Mauritsson, CEO. Technology shift is accelerating. First half, 2005 Highlights. Total growth, +25 % Continued growth within Video, +48 % Increased sales in all regions Strong partnerships Video generation shift completed.

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All time high January-June 2005

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  1. All time highJanuary-June 2005 Ray Mauritsson, CEO

  2. Technology shift is accelerating

  3. First half, 2005 Highlights • Total growth, +25 % • Continued growth within Video, +48 % • Increased sales in all regions • Strong partnerships • Video generation shift completed

  4. Financial performance: first half, 2005 • Net sales: SEK 401 M (320) • Operating profit: SEK 55 M (3) • Profit before tax: SEK 55 M (3) Note: 2004 figures IFRS adjusted

  5. Q2, 2005 Highlights • Total growth, +35 % • Continued growth within Video • Strong video market development • Small and midsized orders

  6. Financial performance: Q2, 2005 • Netsales 226 Mkr (168) • Video growth 59% Other Video

  7. EBIT by quarter Q2-05: • Gross margin:55,2 % (51,7 %) • Operating margin: 18,3 % (5,0 %) • Profit margin:18,3 % (4,9 %) Note: 2004 figures IFRS adjusted

  8. Sales Q2, 2005 Asia 17 % Video 81 % EMEA46 % Print 16 % Scan 1 % Other2 % Americas 37 %

  9. Global distribution and sales Resellers Axis Distributors System integrators End user

  10. Channel Partner Program • Visibility on Axis web • Access to Partner Pages • PR opportunities • Participation in sales incentives • Sales/marketing tools • Prioritized technical support • Access to Axis Academy

  11. AXIS Academy • The program is a way to further invest in our relation with our partners. • 400 system integrators participated during the first six month

  12. Strong partnership with a distributor “We know that many of our resellers would like the opportunity to develop their business in the network market – this agreement presents them with that opportunity.” Lee Perkins , General Manager, Computer 2000

  13. Strong partnership with system integrators "Network video is one of the fastest growing and most important technologies in the industry. It was a natural choice for us to join Axis’ partner program because it puts us on the leading edge of the market.“ Dan Moceri, CEO of Convergint Technologies

  14. Broad product portfolio

  15. Customer segments Transportation Bank Industrial Retail Government Education

  16. Customer case – FFL, UK “What is most important is that we now have a system which we know is capable of growing with us and serving our needs long into the future. It´s effectively future-proofed which is important when you are making an investment of this kind. ~ Mark Matthews, Managing director of FFL Limited

  17. Outlook 2005 Outlook 2005 • Proceed the development of partnerships • An aggressive product road map • Continued strong video growth

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