TBCTA Advocacy Toolkit: Assessing and Meeting Needs

1. TBCTA Advocacy Toolkit: Assessing and Meeting Needs

2. Assignment Overview

3. What we set out to do: • Develop a TBCTA Advocacy Toolkit that: • consolidates current advocacy tools and products withthe approaches of the Stop TB Strategy to create a comprehensive, easy-to-understand advocacy kit for national TB program managers and their staff • pushes information and knowledge out to those who can best use it in advocacy activity to increase political commitment for DOTS

4. What we’ve accomplished Determined advocacy needs and preferences of target audiences: • Assessed penetration of advocacy material among: • NTP managers • Country reps • WHO regional reps and staff • WHO country staff • Partners • Determined marketing trends and preferences • Informed toolkit and communications strategy • Garnered support and buy in from end users Phase 1 Gap Assessment

5. What we’ve accomplished (cont’d) Phase 2 Toolkit Development • Conceptualized and designed an online content management that houses advocacy publications, tools, and templates, as well asmeets the needs of target audiences: • centralized • organized • user-friendly • updatable • Unveiled Beta site to garner increased interest and feedback • Refine, launch and market the toolkit • Further engage target audiences to co-develop toolkit (e.g., Advisory Board) • Design, test and launch (March) • Ongoing communications and training UNDERWAY Phase 3 Completion and Launch

6. Key Findings and Tactics

7. Clear needs emerged from the gap assessment • Clear, coordinated, centralized information sharing • Thematic-based approaches • Customization and interconnectivity • Improved dissemination of resources • Varied formats

8. How the toolkit addresses these needs… • Clear, coordinated, centralized information sharing • Online content management system housing all TB-control documents, tools and templates • Clear, concise executive summaries of publications • Coordinated, consistent marketing and communications plan • Thematic-based approaches • Online toolkit organized by key topic areas of interest and use • Search function (e.g., Google-powered search) • Customization and interconnectivity • Ability to “create your own” tool • Amazon.com or iTunes style suggestion tool

9. How the toolkit addresses these needs… • Improved dissemination of resources • Site registration and email alerts about new or updated publications • Homepage featuring recently added or updated publications and tools, as well as featured resources to be rotated • Varied formats • Website registration and email alerts about new or updated publications • Resource preferences that can be saved and stored online or downloaded onto computers or CD-ROMs

10. Sample Advocacy Situations

11. Scenario 1: Fact sheet I need to promote the STOP TB Strategy to my Minister of Health. Where should I start? • What is my evidence? • Enter key search terms “Stop TB Strategy” and “Disease burden” • Publications and chapters found using the “Search” • function will show up here • What are my key components? • View relevant sections of the Stop TB Strategy • The program will allow you to select and copy relevant section • to your Advocacy Toolkit • Where can I find other relevant or supporting documents? • Improving TB Drug Management • Public-Private Mix • On the side bar of the detail page, you will see a list of relevant documents • to the publications that you can search and add to your Advocacy Toolkit

12. Scenario 2: Subject-specific information I need to design an annual program budget. Where do I go to find information? • What is my evidence? • Enter key search terms “Budgeting “ and “Finance” • Publications and chapters found using the “Search” • function will show up here • What are my key components? • View relevant sections of the Budgeting Tool • The program will allow you to select and copy relevant section • to your Advocacy Toolkit • Where can I find other relevant or supporting documents? • WHO Budgeting Tool • ACSM: A Guide • On the side bar of the detail page, you will see a list of relevant documents • to the publications that you can search and add to your Advocacy Toolkit

13. APPENDIX:Gap Assessment: Results

14. Survey tool overview • Developed survey to: • Assess awareness • Determine utility • Understand needs • Obtain recommendations • Conducted one-on-one interviews • Directly informed final toolkit User feedback 18 tools

15. Most recognized tools “It is particularly helpful because it is evidence-based.” A Guide to Monitoring and Evaluation for Collaborative TB/HIV Activities 92% “This tool presents steps that are easy to follow.” 92% International Standards of Care Improving the Diagnosis and Treatment of Smear-Negative Pulmonary TB 80% “It has a great layout and is presented well.” Human Resource Development through TB Control 60% “This is a nice booklet that gives basic principles.”

16. But awareness does not equal utility Note: Achieving Functional HIV/AIDS Services (2002), Practical Guide to Succ. Advocacy (2007) and Management and Org. Sustainability Tool (2004) were not included in the graph above, as they each had negligible values (under 5)

17. Stated attributes of utilized materials

18. Coordinated, centralized information sharing “As it stands, dissemination of these documents are ad hoc and uncoordinated. I would like to see one site or location where I can get all of the documents.” - Hassan Sadiq, NTP Manager, Pakistan “A comprehensive source would be great, where each publication includes a short executive summary.” - Dr Keiko Inaba, WHO/S. Sudan Key Takeaways • Online website housing all TB-control documents • Coordinated, consistent marketing and communications plan • Clear, concise executive summaries of publications

19. Thematic-based approaches Key Takeaways • “I am thinking that arranging these documents based around themes would be very useful so we can find the documents that are relevant to a given topic and to our daily work.” • - Dr. Jeremiah Chakaya, Chief Research Officer, Center for Respiratory Diseases Research and former NTP Manager, Kenya • Online website organized by topic areas • Search function (e.g. Google-powered search) How would you like materials to be organized? Note: N= 25

20. Customization and interconnectivity • “It would be great to have a tool that gives guidance on how all of these tools are supposed to work together.” • - Felix Martin Salaniponi, Director, National TB Programme Secretariat, Malawi • “I would like to have a system where people can self-select the documents they feel are relevant.” • - Dr. MtaniosSaade, National TB Programme Manager, Lebanon • “A good, useful toolkit would build around topic areas so we can see how various documents are supposed to interact with and compliment each other.” • - Dr. Wilfred Nkhoma, Regional Focal Point, WHO/AFRO, Malawi Key Takeaways • Amazon.com or iTunes style suggestion tool • Ability to “create your own” tool

21. Improved dissemination of resources • “An email alert would be good to advertise when new publications are out. We don't always have time to check what is new, so we aren't aware when new publications are published.” • Dr. Michael NicoVonaitis, WHO Manila Officer for TB Control, Philippines 11 other respondents agreed Key Takeaways • Website registration and email alerts about new or updated publications • Homepage featuring recently added or updated publications

22. Varied formats • “This tool needs to be created according to the target audience involved. Online and CD-ROM formats are fine, but we would need to print the documents for our staff regardless.” • - Dr. P.K. Mitra, Regional Medical Coordinator, India Note: N= 25 Key Takeaways • Online toolkit with PDFs that can: • Viewed online • Downloaded • Printed • Mailed (as hard copies or CD-ROM)

23. TBCTA Advocacy Toolkit: Assessing and Meeting Needs