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Which role is yours? ADV and Promotion of ELSA projects/events. LXIV International Council Meeting Opatija , Croatia October 28 th - November 3 rd 2013. The European Law Students’ Association. Which role is yours?.
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Which role is yours?ADV and Promotion of ELSA projects/events LXIV International Council Meeting Opatija, Croatia October 28th - November 3rd 2013
The European Law Students’ Association Which role is yours? Presentation by Director for Advertising of ELSA International 2013/2014 - Irakli Karkashadze ELSA ADV Opportunities Discussion Practical part Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Director for Advertising of ELSA International 2013/2014 - Irakli Karkashadze Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association 1. Director for Advertising of ELSA International 2013/2014 - Irakli Karkashadze OYOP: Database challenge Guidelines for Advertising Support to the Network Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association 2. ELSA ADV Opportunities Involving Alumni members IFP as a new opportunity for cooperation ALTERNATIVES: ELSA % card, FB Album… Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association • How realistic it is to bring • ADV in your Group? • + and- Do you have advertising implemented in your ELSA Group? How should ELSA be ADVerstised? 3. Discussion • Did you ever see/hear that company is not interested about international level? Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association 4. Practical part Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Situation 1 • WHY NOT TO ADV WITH ELSA? • Where is the space for improvement? Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Situation 2 • MEMBERS’ MAGAZINE • Let nothing limit you! • Find ways to promote your magazine and to involve as many MKT aspects as you can! Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Situation 3 • ELSA Day • How could you promote it (number from previous year-144 events, 30+ countries involved)? • Think about using this opportunity for ADV! • Look from more than one perspective! Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Situation 4 • FRESHERS’ CAMP • Why organising it? • How would you organise it? • Where do you see marketing and other opportunities? • Word of mouth, recruitment, promotion… Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Situation 5 • SUMMER LAW SCHOOLS • Think about the internal marketing and cooperation with other marketers in the Network. Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom
The European Law Students’ Association Situation 6 • General promotion of ELSA • Think out of the box!!! Albania˙Austria˙Azerbaijan˙Belgium˙Bosniaand Herzegovina˙Bulgaria˙Croatia˙Cyprus˙CzechRepublic˙Denmark˙Estonia˙Finland˙France˙Georgia˙Germany˙Greece˙Hungary˙Iceland˙Ireland˙Italy˙ Kazakhstan˙Latvia˙Lithuania˙Luxembourg˙Malta˙Montenegro˙The Netherlands˙Norway˙Poland˙Portugal˙Republic of Macedonia˙Romania˙Russian Federation˙Serbia˙Slovak Republic˙Slovenia˙Spain˙Sweden˙Switzerland˙Turkey˙Ukraine˙United Kingdom