Wake ‘n Bake Food Truck

1. Cindy Chen • Goldie Liu • Hershow Al-Barazi • Michael Molano • Pency Mak • TingTing Huang • Tugce Bora Wake ‘n Bake Food Truck Project Management x470 April 23 - May 25, 2011 EDP 325936

2. Background Over 350,000 people commute everyday to San Francisco from around the Bay Area leaving no time for breakfast. Our team will bridge the gap and strive to make this the easiest meal of the day. Mission To provide San Francisco commuters a mobile source of breakfast carryout that is fresh, gourmet, and convenient. Project Objective By Feb. 1, 2012 open a food truck that provides online pre-order services serving bite sized pastries, coffees and teas in high commute areas.

3. Scope • In Scope: • Launch of a Wake n’ Bake food truck • Out of Scope: • Maintaining business post launch Assumptions • Already have modified Truck • Business License • Health Permits • Parking Permits • Bakery for use and storage of goods • Insurance for Employees is not included in budget • Working Part-time 10hrs/week • Go – Live date: Feb 1, 2012 • Team Member will be cashier/barrister/driver • Pastry Chef & Assistant • Unlimited Budget • Website Provider Contract will guarantee

4. Work Breakdown Structure

7. Pastries – Communication Plan Matrix

11. Marketing Deliverables: • Communication Plan & Priorities • Social Media accounts created – Facebook, Twitter • Restaurant sites account created • Logo created • Flyers • Flyers distributed in identified locations • Sales promotions identified and rolled out to various sources – Local and small businesses, corporations, colleges

12. Marketing Communication Plan

13. Marketing Issues & Risks

14. [Michael]: This WBS needs to be expanded to one more level down.

15. Website Communication Plan

16. Website Risks