Kobo Mini Selling Deck NZ

1. Kobo MiniSelling Deck NZ

2. Kobo Mini Selling Deck • The Kobo E Ink Line-up & Kobo Promise • Selling Kobo Mini • 5 Compelling Reasons to Choose the Kobo Mini • Protect and Stylize your Kobo Mini • 10 Second and 30 Second Quick Pitch • Demoing Kobo Mini Key Selling Points • The Kobo E-Ink Line-up: Tech Spec Comparison • Competitive Selling • Kobo Mini wins vs. Competition • Handling Objections • Test Your Knowledge • Reference: FAQs Partner Integration

3. The Kobo E-Ink Line-up & Kobo Promise

4. Kobo’s Winning E Ink Lineup Based on the acclaimed Kobo Touchdesign and reading experience, Kobo is proud to announce two stunning and powerful E Ink devices Kobo Touch Wired Magazine’s #1 Rated eReader. Kobo Glo The best front-lit eReader. Kobo Mini The lightest, fully featured eReader. $129.99 $179.99 $199.99 Partner Integration

5. Why Over 9 Million Readers Love Kobo With customers in over 190 countries, Kobohas built relationships with over 5,000 publishers from around the world to let people read freely. Partner Integration

6. 5 Compelling Reasons to Choose Kobo Mini

7. Introducing Kobo Mini. The most portable, fully featured eReader. • #1 • The best value – all the features of Kobo touch for $129! Get the lightest • 5” E Ink reader for the convenience of reading on the go. • #2 • Feature-rich with Wi Fi, touchscreen and customization tools to provide the best reading experience. • #3 • The only eReader with fun, interchangeable back covers to express your style and personalize your look. 20%+ Smaller than Kobo Touch! • #4 • Read comfortably, with Kobo’s custom font & the most text personalization options. • #5 • Access today’s bestsellers, hidden gems and tons of free titles. Plus easily find Books you’ll love with Kobo Picks: recommendations just for you. Partner Integration

8. Kobo Mini is for the style-conscious and those who like to express themselves. Who wants the Kobo Mini? Identifying the target market. Kobo Mini is for those who want convenience and to read on the go! Kobo Mini is perfect for the busy male or female on the go. Kobo Mini is great for young adults, students and first-time eReaders. Partner Integration

9. #1 Ultimate in Portability. Smallest. Lightest. • Get the lightest, most compact 5” E Ink reader for the ultimate in portability, perfect for convenient reading on the go. • Lighter than a paperback and more comfortable to hold – Only 134g • Smaller and more convenient than Kindle or Nook’s smallest eReader • The most portable eReader - fits in your pocket or clutch • 20% smaller than the Kobo Touch Partner Integration

10. #1 Ultimate in Portability. Smallest. Lightest. Kobo Mini Sony Reader WiFi Kindle WINNER • Compact 5” E Ink display • Weighs 34g less than the Sony Reader and 36g less than Kindle VS. VS. • 6” and 168 grams • Widerand heavier • 6” and 170 grams • Wider and heavier Partner Integration

11. #2 Full Featured at an Affordable Price • 5” E Ink screen has no glass and no glare – even in direct sunlight! • The responsive touchscreen makes it easy to navigate – touch and tap your way through books. • Get convenient Wi Fi access to over 2.6 million books, including new releases, hidden gems and best sellers. • Kobo Mini offers the same great reading experience as Kobo Touch in a more convenient, portable designand very affordable price. Partner Integration

12. #2 Feature-Rich Experience in a 5” Reader Kobo Mini Sony Reader WiFi Kindle WINNER • Portable, WiFi-enabled, touchscreen reader at a more affordable price. • Social Reading! Share your Reading Life with your Facebook timeline. • Express your style with interchangeable backs! VS. VS. • More expensive, less convenient and more limited feature set • More expensive, no touchscreen navigation Partner Integration

13. #3 Best Reading Experience • Kobo has dramatically sharper and crisper text with the most adjustable font options, and an exclusive font that leaves more ink on the page, making it easier to read. • New and exclusive Kobo font is dramatically sharper and crisper than other font styles, leaving more ink on the page • Choose your text from 7font styles and 24 font sizes, plus adjust for weight and sharpness. • Bring your eBooks to life with in-text annotations, bookmarks, notes, and look up features. Partner Integration

14. #3 Best Reading Experience Before Now: See the Kobo difference. Partner Integration

15. #3 Best Reading Experience Sony Reader WiFi Kobo Mini Kindle WINNER • Most adjustable font options • 7 font styles with 24 font sizes and exclusive weight and sharpness settings • Exclusive font designed by typography experts VS. VS. • Only 7 font styles and 8 font sizes • Only 6 font styles and 8 font sizes Partner Integration

16. #4 Enormous Book Selection in Your Pocket • Access the world’s biggest bookstore. Over 1 million free titles! Plus easily find books you’ll love with Kobo Picks: recommendations just for you. • Browse over 2.6 million eBooks including new releases, bestsellers, newspapers, and magazines, plus 1 million free titles! • Shop anywhere with built in Wi Fi • Discover new favorite reads with personalized recommendations from Kobo Picks • Store up to 1,000 books on 2 GB of built-in memory* • *1GB is available to store content (over 1,000 eBooks)

17. #4 Enormous Book Selection in Your Pocket Kobo Mini Sony Reader WiFi Kindle WINNER • Freedom – take your books with you, no matter where you got them from. • Enjoyover 2.6 million titles including 1 million free books and large catalogue of foreign-language content VS. VS. • Much smaller content catalogue • Fewer titles available • Closed – you’re restricted to Amazon books only Partner Integration

18. #5 A Great Break from Monochrome • Kobo Mini gives you choice. Pick from fuchsia or ruby red for your Kobo Mini and enjoy the soft signature quilted back that makes it so comfortable to hold. Partner Integration

19. #5 A Great Break from Monochrome Kobo Mini Sony Reader WiFi Kindle WINNER • Available in one of 3 beautiful colours • Signature soft touch back is comfortable to hold • Beautiful design with quilt pattern VS. VS. • 3 colors: White, Pink and black • One single color option: Black Partner Integration

20. Protect and Style your Kobo Mini!

21. Outfit your Kobo Mini Personalize your Kobo Mini with Kobo Backs • Easy to change • 3 Great colours. Choose your favourite colour or get both. • Change your back colour to match your mood, style, outfit. Partner Integration • Neoprene Case – Black + Red • EasyOut Pocket – Black • Sleep Cover – Black + Heathered Grey • Leather Sleep Cover – Black

22. 10 Second & 30 Second Quick Pitch

23. Sell Kobo Mini in 10s. Partner Integration

24. Sell Kobo Mini in 30s. Partner Integration

25. Kobo Mini – Demo the Key Selling Points

26. Show it off. Demo Size / Portability. Partner Integration

27. Show it off. Demo the Text. Partner Integration

28. Show it off. Demo Shopping. Partner Integration

29. Show it off. A closer Look. Settings Power On/Off Kobo Picks - Recommendations Store Option Partner Integration

30. Kobo E-Ink Line-up: Tech Spec Comparison

31. Kobo Mini: Hardware • Smallest eReader • Fast CPU • Razor Sharp Text • Interchangeable backs • Long battery life • Ultra-thin, no-glare screen • Fingerprint Resistant • Holds over 1,000 Books • Beautiful design * 1GB is available to store content (over 1,000 ebooks). ** Dependent on individual usage. Actual results may vary

32. Kobo Mini: Software Partner Integration

33. Kobo E Ink Lineup: Hardware & Software * 1GB is available to store content (over 1,000 ebooks). ** Dependent on individual usage. Actual results may vary ***Pending testing..

34. Competitive Selling

35. Sell Kobo Mini Against Kindle • Specific to Kobo Mini: • Size: Kobo Mini is a 5” eReader and measurably smaller than the 6” Kindle • Lighter: Kobo Mini is only 134g vs. The Kindle Wi Fi is 170g. • Style: Kobo Mini is more compact and has the option of purchasing up to 3 interchangeable backs to match your mood, style or outfit. • Value: Kobo Mini does not have ads. The Kindle without ads is more expensive. • All Kobo E-Ink eReaders: • Easier on the Eyes:Kobo Mini offers far more fonts, font sizes, and font personalization options for text that’s perfect for you. • Freedom: Unlike with Kindle, with Kobo your books are your books so you can read them on any device you like. • Social: Kobois Facebook’s only preferred eReading partner. With Kobo’s Reading Life, share and discuss your favourite passages with your Facebook Timeline or Twitter. Partner Integration

36. Sell Kobo Mini Against Sony Reader Wi Fi • Specific to Kobo Glo: • Size: Kobo Mini is a 5” eReader and measurably smaller than the 6” Sony Reader Wi Fi. • Lighter: Kobo Mini is only 134g vs. The Sony Reader Wi Fi is 168g. • Style: Kobo Mini is more compact and has the option of purchasing up to 3interchangeable backs to match your mood, style or outfit. • Value: Kobo Mini has all the features that the Sony Reader with a more customizable reading experience and more options for personalization at a much more affordable price point. • All Kobo E-Ink eReaders: • Easier on the Eyes:Kobo Mini offers far more fonts, font sizes, and font personalization options for text that’s perfect for you. • Largest Bookstore: Kobo Minihas the world’s biggest bookstore - much larger than Sony’s book selection with many more free titles. • Social: Kobois Facebook’s only preferred eReading partner. With Kobo’s Reading Life, share and discuss your favourite passages with your Facebook Timeline or Twitter. Partner Integration

37. Kobo Wins vs. Competition

38. Competitive Hardware Comparison Partner Integration

39. Competitive Software Comparison Partner Integration

40. Handling Competitive Objections

41. Handling the top Competitive Objections • Does Kobo have Book Lending like Kindle? • Kindle does offer Book Lending but there are some important limitations to be aware of. (1) Book Lending is only available to customers in the US. (2) Only a smaller sub-set of commercial books are eligible for Book Lending. As a result, rather than Book Lending at Kobo we have focused on supporting open standards and were the first to enable library lending. • Does Kobo Mini offer Library Lending like Kindle? • Kobo has been a trail blazer enabling library lending on its Kobo Wi Fi and Kobo Touch eReaders. We firmly believe in supporting open standards and Library Lending and are working to add Library Lending on Kobo Mini as part of a future release. As an interim workaround, you can download Overdrive to your Kobo Mini and borrow library books: http://www.overdrive.com/software/omc/ • Does the Kobo Mini connect to email? • Not as of yet. However, we’re considering adding email to the great list of tools you can use on Kobo Mini. For now, consider sharing to Twitter or to your Facebook Timeline. Partner Integration

42. Handling the top Competitive Objections • Does Kobo Mini offer hand-tuned fonts like Kindle? • Yes! Kobo has worked with typography experts to design its own Kobo font and optimize its full selection of fonts. Putting more ink on the page, Kobo offers the sharpest, most readable text. Plus, Kobo offers the most extensive customization options – more fonts, more font sizes and exclusive text sharpness and weighting settings. • Does Kobo Mini offer Whispersync? The ability to move between text and audiobooks? • Kobo Everywhere is just like Kindle Whispersync. Your library is secure in the cloud and with free Kobo apps for smartphones, tablets and computers you can read across your devices picking up right where you left off. That said, we do not offer eBook and Audio book sync today. Given that you need to buy the eBook and Audio book, seems a bit cost prohibitive so we haven’t built this out yet. • Does the Kobo Mini offer X-Ray like features? • Kobo was the first to launch this type of feature with its “Faces and Places” Reading Life feature, available in select books. Listening to our community of book lovers, we’ve built out the social aspects of our revolutionary Reading Life experience. Now integrated with Facebook Timeline, engaging about books and reading with friends and family is easy. Partner Integration

43. Test Your Knowledge

44. Kobo Mini Quick Quiz Partner Integration

45. Kobo Mini Quick Quiz Partner Integration

46. Resources • Kobo.com/glo • Customer Care Portal • Find the Kobo Mini User Guide on your bookshelf • Ask a Kobo Product Expert a question at http://kobo.intelliresponse.com • Kobo Customer Care Team • Phone: 00.800.3322.3344 (24/7) • (A retailer-specific line may be added subsequently) • Email: help@kobo.com Partner Integration

47. Kobo Reference

48. FAQs

49. Kobo Mini FAQ • Why should I buy a Kobo Mini? • Which languages does Kobo Mini support? • What are Kobo Mini interchangeable backs and how can I get them? • I find reading on screens super annoying, so why would I like the Kobo Mini? What makes it better? • What’s the battery life like for the Kobo Mini? • How many eBooks can the Kobo Mini hold? • Are there any accessories that can help protect my Kobo Mini? • What kind of warranty can I get on my Kobo Mini? • Can’t tablets do more? Why should I choose the Kobo Mini? • When will Kobo Pulse come to Kobo Mini? Is it going to be available on Kobo Touch? Partner Integration

50. Kobo Mini FAQ 1. Why should I buy a Kobo Mini eReader? • Well, that’s easy! Kobo Mini is the smallest, lightest eReader at 5” and 134 grams, offering the ultimate in portability for reading on the go. But worry not – Kobo Mini is still full featured, packing a touchscreen, Wi Fi and the same great reading experience as Wired Magazine`s #1 Rated eReader, Kobo Touch, plus more in a compact form so you can fit it easily in your pocket or purse. Are you the kind of person who likes to show their style? Match your mood, style or outfit with Kobo Mini’s interchangeable backs so your eReader reflects your tastes. 2. Which languages does Kobo Mini support? • The Kobo Mini is truly international eReader. At first launch, the Kobo Mini will be available in English, French, German, Spanish, Dutch, Italian, Japanese and Portuguese. Plus, we’re going to be launching more language support shortly, so stay tuned! 3. What are Kobo Mini interchangeable backs and how can I get them? • Kobo Mini has the option of 3 different coloured interchangeable backs that snap on and off easily so you can change them to match your mood, style or outfit. Your Kobo Mini comes with the black or silver back but you can purchase the other colours at the same place you bought your Kobo Mini, or on www.kobo.com to have them shipped directly to you with your Kobo Mini. Partner Integration