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Gati-KWE excels in developing cost effective distribution solution that match the needs of the customer
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Supply Chain Logistics – Aiming towards Customer Satisfaction Increased production of goods and services brings with it challenges of shipment, inventory management and providing finished goods to consumers. In such a scenario, supply chain logistics assumes a pivotal role for third party logistics services providers, carriers and intermediaries aiming for maximizing ROI and customer satisfaction. Outsourcing some logistics activities to third party logistics service providers is seen as a good way through which companies can achieve high service performance and also cut down on costs (Kotzab, Seuring & Muller, 2005). Upstream and downstream flow of products and services between producers, wholesalers, retailers, transportation and logistics companies – all form a part of the Logistics Service Supply Chain (LSSC) that traverses the distance from the source to the consumer and back to the providers. Gati, India’s pioneer in express distribution and supply chain solutions, offers complete supply chain solutions comprising core logistical activities and value-added services such as freight forwarding, customs clearance, inventory management, import/export management, packaging and labeling, distribution, assembly/installation, after sales support and reverse logistics among other services. For Gati and other supply chain logistics providers, the factors of time and value co-creation are an indispensable part of service providing. Timely completion of services is a pertinent index of customer satisfaction. In service scheduling, time scheduling assumes greater role especially in case of mass customization logistics services. The Customer Order Decoupling Point (CODP) is the demarcation point of mass service and customization service determining the service process sequence, time and cost. Value co-creation in supply chain help the providers understand the customers’ value proposition by integrating resources and networks. Thus, for enhancing customers’ experience, logistics should integrate the dynamics of outsourcing (based on internal requirements), timely delivery and value co-creation. Keywords : Supply Chain Management Services, Supply Chain Logistic Services