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Charis-C1 kick-off

Charis-C1 kick-off. MP C6502SP - MP C8000SP. 19-10-2012. Ricoh Europe Product Marketing Centre. 23/09/2014. Version: v1 Classification: Internal Owner: Raymond Germers. 0. CONTENTS. 0. CONTENTS Introduction Ch-C1 Product Concept Ch-C1 Major Selling Points Ch-C1 Launch Objective

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Charis-C1 kick-off

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  1. Charis-C1 kick-off MP C6502SP - MP C8000SP 19-10-2012 Ricoh Europe Product Marketing Centre 23/09/2014 Version: v1 Classification: Internal Owner: Raymond Germers 0

  2. CONTENTS 0 • CONTENTS • Introduction • Ch-C1 Product Concept • Ch-C1 Major Selling Points • Ch-C1 Launch Objective • Ch-C1 Sales Strategy • Schedule

  3. 0 Welcome to Model Ch-C1 series Around 8 years have passed since we launched the first high volume office colour MFP, V-C1. Since then, we’ve been upgrading both hardware and controller specs based on the same engine till V-C3 in order to maintain and increase our competitiveness in the market. We’ve been positioning ourselves as a market leader with high productivity, a robust engine and high image quality. However, we are facing though competition now and risk losing our market share. Therefore, we will launch Ch-C1, the next generation colour engine MFP in order to recapture our market share. With this new product we aim not only to boost the hardware sales but also to capture the high annuity profit in the high-end office segment.

  4. Charis-C1 Product concept

  5. 2 Product Concept • We will launch Ch-C1 to recapture the market leader position in high speed colour MFP market by its totally re-designed hardware and enhanced controller specs. Ch-C1 CONCEPT: “ Supreme Office MFP”

  6. 1 Product Design Finisher paper tray colour: Intelligent Medium Gray <Operation Panel Design> Top/ADF Cover: Intelligent Dark Gray EU Operation Panel: New 9 inch Touch Panel Colour: Z Black * Body/ADF Colour : Intelligent Gray (white gray) *Fax communication sheet will be translated in EU languages. The design has been slightly modified from that of AT/AP-C3 in order to emphasize its novelty as being the new generation colour MFP. The colour of the body has been slightly changed and also the body shape and ADF form have been rounded off to lessen its presence in the office. Also the operation panel colour was changed to Z Black, a darker colour than before to make it stand out from other parts.

  7. 5 Configuration EFI Embedded Fax Option Copy Tray 9-bin Mail Box 2000 Sheet Booklet Finisher Charis-C1 a/b 2000 Sheet SRA3++/13” LCT Multi Folding Unit Cover Interposer 3000 Sheet Finisher (65 sheets staple) 4000 Sheet A4/LT LCT B4/LG Unit Plockmatic Bookletmaker Plockmatic Bookletmaker 3000 Sheet Finisher (100 sheets staple) GBC Stream Punch Multi Folding Unit 2-sources Cover Interposer

  8. Charis-C1 Major selling points

  9. Best image quality in office segment MFP 1 Enhanced paper handling capability 2 Ease of use for everyone 3 Ch-C1 major selling points • Ch-C1 will adopt the same imaging technology as the Production Printing products such as C751 series to realize the best image quality in the office segment MFP. 1200 x 4800 dpi will be achieved by VCSEL technology. • Adopted new chemical toner to expand the colour space compared to V-C3. • Improvements in banding, jitter and colour stability. • Paper handling of Ch-C1 will support up to 13” x 19.2”, which is SRA3++ or 330.2mm x 488mm paper size. Finishing option and auto duplex is covered for this paper size too. • Auto duplex will be supported up to 256gsm. (simplex up to 300gsm bypass) • Direct drawing unit for easier and more simple access to the inside of the machine. • LED lights up to show the user exactly where the paper is jammed. Animation on operation panel also supports user how to remove jams. • Capable of “On The Fly” toner bottle replacement to maximize uptime.

  10. 4 Best image quality in office segment MFP VCSEL stands for VerticalCavitySurfaceEmittingLaser. This technology has been used for Tr series, a PPBG product and it will be firstly introduced to office products from Ch-C1. <Benefits of VCSEL> 1. By the 40 channel VCSEL, high image quality of 1200x4800dpi and high productivity is realized at the same time. 40 channel VCSEL: 40 laser beams will be emitted at once. (Each purple dot is the laser) 2. Front back registration accuracy is improved utilizing VCSEL. VCSEL will automatically reduce/enlarge the image in the paper feeding direction to align with its shrinkage/enlargement based on the paper type to keep the accuracy of the front back registration. Ch-C1 will adopt several countermeasures against banding and shock jitter. New functions for Ch-C1 are as follows: 3. Improvements in: Color Shifting and Thin Lines Ch-C1 will adopt the improved version of the Color P x P- EQ Toner, which was used for ATAP-C3. Compared to the toner for V-C3, the following benefits will be achieved with new toner. 1. Improved alignment between PCU and Development Roller. The root cause of the 5mm pitch banding was the uneven charging of the PCU, caused by the unsynchronized movement of PCU and Development Roller. The bearing point of PCU and Developing Roller was 16mm in Tr series, and it will be reduced to 1mm. By this new composition, the unsynchronized movement will be reduced by 97% compared to Tr. VCSEL New Toner Less Banding New toner for Ch-C1 (black line) • Approximately 10% wider color space. • This will satisfy more customers that have a keen eye for color images. • -Lower melting point of the new toner will contribute to faster WUT, lower TEC. Less Gap (-97%) Gap in between Before After 2. Shock Jitter Canceller + Soft Paper Transfer Roller Ch-C1 will adopt Shock Jitter Canceller, which was used for Tr series. This will soften the shock of the paper hitting the paper transfer roller, which is the main cause of shock jitter. At the same time, the material of the roller itself will be softer, which will be more effective. (details will be explained in PPLI 2nd) Toner used for V-C3 (white line)

  11. Ch-C1b Pro Ch-C1a Pro Ch-C1b Office Ch-C1a Office V-C3a V-C3b 4 Enhanced paper handling capability Improved Productivity printing thick paper. 13” x 19” / SRA3++ Support Thick Paper Productivity will be enhanced compared to V-C3. For design office, Ch-C1 can be used to print crop marks for proofing. For corporate CRDs and SMB office, more outputs can be printed from 1 sheet. 256gsm Duplex & 300gsm Printing More professional looking Brochures, Pamphlets, Customer Proposals with amazing quality

  12. 4 Ease of use for everyone Less JAM Easier JAM Removal Operation “On The Fly “ toner replacement (No image) Start adopting from Ch-C1. JAM occurrence will be reduced 25% compared to V-C3 by: 1. Enlarging the diameter of the reverse paper path.  Less paper friction when feeding paper. LED will lit to show the user where to open. Direct Drawing Unit User can directly pull out the drawing unit without opening up the front cover and unlocking the lever. 2. Reducing the diameter of the fusing/pressure roller.  Paper separates easier from fusing/pressure roller. Synchronized JAM Animation JAM animation synchronizes with user action. Fusing Roller ø50 ø54 <Animation 1> Pull out the drawing unit <Animation 2> Press the button near lit LED and pull out JAM paper. When each action is done. ø50 ø65 Pressure Roller Ch-C1 Tr-C1

  13. 4 Spec Comparison

  14. 4 Spec Comparison

  15. Charis-C1 Launch objective

  16. 3 Launch Objective Launch Objective : Recapture No.1 Market Share in Colour High Seg Protect / Replace Current MIF Gain New Customers by Aggressive O2R Capture Profitable After Market

  17. Charis-C1 Sales strategy

  18. 3 Target Customer Segmentation & Ch-C1 Appealing Points Target Customer High Volume Office CRD / Copy Room Design Office / Graphic Arts Customer Needs -High productivity/durability -Common functionality, usability among products. -Solution capability. -Outstanding color output -Paper handling capability -Various finishing -Excellent color reproduction -SRA3+ for printing crop marks Ch-C1 Appealing Points Device Optimization Consolidating multiple MFP/LP to one device with its robust engine to capture the high color volume. Usability Completing Ricoh’s MFP line up with same solution platform, functionality and usability from top to bottom. This will be the Key appealing point for IT managers. Highest Productivity Supporting pile of large print jobs simultaneously by the 80PPM productivity. Also Ch-C1 will be saving the last minute revision of handouts. Best Image Quality & Paper Handling Corresponding to various demands in corporate CRDs. Accelerating In-House printing of customer facing materials with professional look. 13” x 19.2” / SRA3++ Additional competitive edge replacing V-C3 + E-7200 in design office.

  19. 3 Target Market Segmentation Office CRD In-Plant PFP Digital Printer ADV Ar-1.5, Tr-1 50K+ Ch-C1 Office Ch-C1 PRO 30K 15K Met-C1 Comparison vs Ch-C1 Pro Target ADV Color%

  20. Charis-C1 Schedule

  21. 6 Schedule Ch-C1

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