Academic Library Outreach

1. Makerere University Library Workshop Presenters: Paula Smith Xan Goodman Academic Library Outreach

2. Since the advent of the Internet the library has become one of the most transformed departments on most campuses. It may look very much the same on the outside, but the resources and services have been and continue to be significantly altered. - Patricia Senn Breivik, Higher Education in the Internet Age The library in transition

3. Declining level of budgetary support Increased competition from other sources of information, such as the Internet Changes in educational system Changes in information technology Reasons Why Outreach is Needed

4. To better serve your communities, faculty, staff, and student populations • To increase the visibility of the library and promote its value • To encourage greater use of the print and electronic resource collections • To promote the services offered by the staff (i.e. instruction, interlibrary loans, etc.) • To increase the return on investment (ROI) in library research databases and other library materials Benefits of Outreach

5. To develop relationships and key supporters for good times and times of crisis To build a reputation as a library connected to its internal and external communities Benefits of Library (cont.)

6. Core of the academe

7. Outreach Opportunities

8. Traditional Web 2.0 • Brochures • Newsletters • School Paper Article • Exhibit / Displays • Author Events • Community Service • Workshops • Links to CMS • Web site • Wikis, Blogs • YouTube, Flickr • Facebook, MySpace, Hi5 • RSS Feeds • Second Life • Podcasts • Multimedia • Mobile Devices Outreach and Marketing Methods

9. What’s your niche?

10. Questions???