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2012 Army Reserve Leadership Conference

DHAP STRATEGIC COMMUNICATIONS UPDATE. 20-21 September 2012. 2012 Army Reserve Leadership Conference. Agenda . DHAP Digital Store DHAP Coordinator AKO Portal Army Reserve Social Media, Print & Web Resources Discussion: What Works for your Reservists? .

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2012 Army Reserve Leadership Conference

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  1. DHAP STRATEGIC COMMUNICATIONS UPDATE 20-21 September 2012 2012 Army Reserve LeadershipConference

  2. Agenda • DHAP Digital Store • DHAP Coordinator AKO Portal • Army Reserve Social Media, Print & Web Resources • Discussion: What Works for your Reservists?

  3. Welcome to the DHAP Digital Store • The DHAP Digital Store is a one-stop shop, very user-friendly site to • support your outreach and education efforts • It takes approximately 2-5 minutes to register…very easy  • It takes 5-8 minutes to order materials…very easy  DHAP Materials PDHRA Materials DHAP Digital Store: https://www.ordercustomized.com/dhap

  4. How do I Register and Order Materials? DHAP Digital Store Website: https://www.ordercustomized.com/dhap Click “Register” on the left hand side. Download the DHAP Digital StoreFront User Guide for how to order materials step-by-step. We recommend one coordinator per installation. Remember: the goal of the site is to distribute collateral to increase DHAP compliance by familiarizing Soldiers, DA Civilians, Commanders and family members with requirements and procedures prior to taking the assessments. All orders will be approved by the DHAP STRATCOM team. The printers need at least 2 weeks advance notice for all orders.

  5. What is the DHAP AKO Coordinator’s Portal? DHAP Coordinator AKO Portal: https://www.us.army.mil/suite/page/648344 • DHAP items found on the Coordinator’s page, include the most current: • Letterhead, policy memo templates, social media templates, videos and graphics • Coordinator Maps • DHAP Digital StoreFront User Guide • Downloadable Promotional Items (PDF) • PDHRA Banner Request Form • Public Affairs Guidance (PAG) The DHAP Coordinator AKO portal is a centralized, online repository for the most up-to-date DHAP materials. Coordinators should use these tools to keep DHAP branding consistent across all communications and event planning. Coordinator maps user up-to-date contact information for collaboration. Submissions and best practices are welcome for posting on this page. Access to the DHAP Coordinator AKO portal is restricted. Users must be approved before access is granted. To request access to the site, please email dhap.g1.fieldinquiry@us.army.mil.

  6. Army Reserve Web, Print and Social Media

  7. Army Reserve Web, Print and Social Media

  8. Discussion:Communication Challenges & Best Practices What works to get the word out? What doesn’t work? How do we improve outreach and education? Do you collaborate with your PAO?

  9. Questions? We are here to help! Contact the DHAP STRATCOM Team: dhap.g1.fieldinquiry@us.army.mil Omar Torres* omar.c.torres.ctr@mail.mil Shanika Thomas** Shanika.r.thomas2.ctr@mail.mil Army Reserve DHAP Page http://www.usar.army.mil/resources/ForSoldiers/Pages/DHAP.aspx *Booz Allen Hamilton contractor supporting the DHAP, Army G-1 **Sektor Solutions contractor supporting the DHAP, Army G-1

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