4th NoAE Project Day Information for potential market place participants

1. www.noae.com 4th NoAE Project Day Information for potential market place participants Organisator: Network of Automotive Excellence Colaborators: Ministery for Economy, Energy, Construction and Traffic of the federal state of Northrhine Westfalia and the Energy Region NRW.

2. InhaltSeite 1. Value for the participants 3 2. Concept for the year 2011 4 3. 4th NoAE Project Day, March 17, 2011 in Düsseldorf 5 4. Innovations Competition 2011 6 5. Market Places of Electric Mobility 7 6. Content for Connected Car 9 7. Final Event 2011 10 8. Summary 11 9. Your Contacts 12

3. 1 Value for the participants 4th NoAE Project Day March 17, 2011 in Düsseldorf • From the Idea to the Project 2 • We generatesustainable networks 1 4th NoAE Project Day • NoAE is a platform for established companies, universities, research institutes as well asstart-ups 3 4 • Our Process is„Result oriented“

4. 2 Concept for the year 2011 Process of 2011 Q1 • Establish Market place partner and presentation in the market Q2 • Transfer to Online Platform and Project Requests Q3 • Marketing and Internationalisation Q4 • Results and Lessons Learned

5. 3 4th NoAE Project Day, March 17, 2011 in Düsseldorf Concept of the 3 Columns Innovation Elektric- Mobility Content for Connected Car NoAE presents Innovations-Champions of 2010 in Düsseldorf and starts the Prologue to the Innovations-competition 2011 Electric Mobility will be dealt with in 13 Market-places …is linked to Marketplace 6 and shows interesting apllication fields for the Fashion and Beauty Market.

6. 4 Innovation Competition 2011 5 to 6 Topic Clusters will be the main Search Areas of all Mobility branches. Initial presentation on 17.3.2011 in Düsseldorf • Innovation Search for the first time in all Mobility branches • Automotive • Railway • Aircraft • Application between 1.5. and 30.9.2011 • Feedback on Potential of applicability • Market Access to OEM and System Supplier • 1 Year Support to turn Ideas into Projects • Decisions in October 2011 • Presentation of the Champions under the Roof of an Internationally acknowledged and established event at the end of November • Roadshows in selected countries • Germany • Netherlands • Romania • Eastern Europe Result

7. 5 Market Places of Electric Mobility • The participant can present existing products or technologies • He can place new ideas 3-9 Participants in each Market Place ~1/3 established, innovative Companies ~1/3 Universitiesand Research Institutes ~1/3 Creative Founderspresenting„Break-Through Innovations“ Who? • He will be noticed as a Top-Mobility Provider. • He will find new Partner. • He will find Investors. Chances Energy Electronic Materials IT Vehicle • 17 March Düsseldorf • Roadshows • Internet Platform • Final Event 1 Year Program Multi Disci-plines Universities Research Science Industry • BASIC: approx. 5 m² jointly with provider of complementary technologies • Universities 750 EURO • Companies 1,250 EURO • ADVANCED: for Companies • Approx. 12 m², individual presence, 2,250 EURO • Competent Market Place Responsibles generate the Market Place Concept. • Public Call starting Mid-February 2011. • Confirmation of participation in line with Receipt of application (first come first draw). Authorities Regions States Trans-national Multi Regions Multi Organi-sations Participation

8. Market placesofElectric Mobility 13 12 10 11 2 3 5 6 1 7 4 8 9 1 Market place 1: Drive Train, Electric Engine, Transmissions, Generators Market place 2: Batteries, Energy Storage, Charging Devices Market place 3: Electrical, Board Computer, Interface Market place 4: HVAC, Heating Elements Market place 5: Lightweight Construction, Body concepts, materials, (Recycling) Market place 6: Telematics, ICT, Car-IT Market place 7: Infrastructure, Energy Transfer, Network Integration Text Market place 8: New Production Techniques and Methods Text Market place 9: Security in Production and during Operation Market place 10: New Business models Market place 11: Pilot Projekts, Field trials, Norming, Regions, Communes Market place 12: Integrated Mobility cnncepts, Door-to-Door Mobility Market place 13: Financing & Granting, Legal Issues, Insurance topics of E-Mobility

9. 6 Content for Connected Car Life Presentation of initial Content Solution Beauty + Fashion in the vehicle The established Core Team, recruited from innovative Companies and international Players (Microsoft, Tieto, Telekom Luxembourg) invites for participation. The Initiative connects the Automotive Industry and Supply Industry with Content Providers that could deliver solutions of Connectivity Tasks.

10. 7 Final Event in November 2011 When? Where? Scope Participation • 24th and/or 25th November 2011 • Date will be published 17.3.2011. • Greater Area Southern Germany • Entrance Fee • International Event about Innovations with main focus on Mobility and Electric Mobility. • Patron is German Federal Minister of Economics and Technolagy, Rainer Brüderle. Final Event will be in November 2011

11. 8 Summary • We invite innovative and creative Inventors, Companies, Universities, Funders, Investors and Interested Parties to participate at the Project Start to Düsseldorf. • The 4th NoAE Project Day is a Concept of 3 Columns: • Innovation, • Market Place Electric Mobility and • Content for connected car 4th NoAE Project Day 17 March 2011 Düsseldorf • The Market Place Concept is an innovative and proven Process Model. • „Product to Market“ Ratio will speed up! • „Idea to Product“ Ratio will be quicker! • All aspects of Electric Mobility will be measured and implemented in a sustainable way!

12. 9 Your Contacts ewf institute NoAE Dipl.-Kfm. H. Köpplinger Becker-Gundahl-Strasse 19 D 81479 Munich – Germany Phone: +49 (89) 7489-9669 Mobile: +49 (170) 52 77 666 mail:    h.koepplinger@ewf-institute.com URL:      www.noae.com xxxxxxx