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BE THE DISRUPTOR : THE EPILOGUE (so far!)

BE THE DISRUPTOR : THE EPILOGUE (so far!). Presentation to #ISOJ David Skok, @ dskok Director of Digital @ globaltvnews www.globalnews.ca. A FRAMEWORK FOR ANSWERING…. How do we attract an audience? (Jobs to be done). 1. How do we reach sustainability? (Modularity vs. interdependence).

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BE THE DISRUPTOR : THE EPILOGUE (so far!)

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  1. BE THE DISRUPTOR: THE EPILOGUE (so far!) Presentation to #ISOJ David Skok, @dskok Director of Digital @globaltvnews www.globalnews.ca

  2. A FRAMEWORK FOR ANSWERING… How do we attract an audience?(Jobs to be done) 1 How do we reach sustainability?(Modularity vs. interdependence) 2 How do we change the culture?(RPP Model) 3

  3. GLOBALNEWS.CA SITE PHILOSOPHY • Every story is ongoing • Every beat is a site • Every author is a brand

  4. 1. SITE REDESIGN • Editorial: Emphasis on posts • Layout: Story “stream” over a “curated” lineup • Design: Mobile first • Sales: Sponsored, branded and featured partner content Major findings

  5. 2. NEW CONTENT MANAGEMENT SYSTEM • Editorial: “Frictionless posting and metatags/ SEO/sharing • IT: Market forces and scale, WordPress (powers 18% of the internet) • Developers: Evolving open vs. closed community • Sales: Syndication and ad targeting

  6. 3. EDITORIAL WORKFLOWS Beat system Management approaches • Breaking news desk • Local desks (12 newsrooms across Canada) • Investigative data desk • Subject beats, including world, politics, health, money, weather & climate, entertainment and technology • Hourly huddles instead of daily story meetings • Real-time analytics • Weekly editorial meetings with broadcast

  7. SUPPER-HOUR NEWSCAST?

  8. THANK YOU @dskok david.skok@globalnews.ca www.globalnews.ca

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