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EMS Aviation Keeping Your World Connected ™

EMS Aviation Keeping Your World Connected ™. HD Content Standardization Effort Consideration Sam Carswell EMS Aviation. Adelaide, Australia. Takoma Park, MD. Ottawa, Canada. Tewkesbury, UK. Moorestown, NJ. Norcross, GA. Headquarters. Office, Manufacturing / Research & Development.

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EMS Aviation Keeping Your World Connected ™

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  1. EMS AviationKeeping Your World Connected™ HD Content Standardization Effort Consideration Sam Carswell EMS Aviation

  2. Adelaide, Australia Takoma Park, MD Ottawa, Canada Tewkesbury, UK Moorestown, NJ Norcross, GA Headquarters Office, Manufacturing / Research & Development Introducing: EMS Aviation • EMS Formation • + EMS SATCOM • EMS Sky Connect • ============== • EMS Aviation www.emsaviation.com

  3. Video Expectations: IFE’s Early Digital Adoption • 1995: Boeing 777 • ~0.5 megabit/sec per passenger • Too slow for video • Analog video • 1997: DVD introduced - 350,000 US sales • 1997: First digital-to-the-seat IFE VOD • 352×240 pixel encoding (typical) • MPEG-1 @ ~2 megabits/sec per passenger • 36 Gigabyte disk (less than your iTouch)

  4. Video Expectations: IFE Falling Behind • 2001: US DVD sales top 10M per year • 720×480 pixel encoding (typical) • MPEG-2 @ 5+ megabits/sec • 2001: WAEA-0395 Rev 2.0 • 352×480 pixel encoding (some 720×480) • MPEG-2 @ 3.5 megabits/sec per passenger • 2007: WAEA-0403 • 720×480 pixels (352×480 no longer allowed) • MPEG-4 and SMPTE VC-1

  5. Video Expectations: Today • 2009: US switches to broadcast digital TV • 1280×720 pixels and • 1920×1080 pixels • 2009: US Blu-ray units top 7M per year • 1920×1080 pixel encoding (AKA 1080p) • MPEG-4 and SMPTE VC-1 • 25 to 30+ megabits/sec • 25 to 30+ megabits/sec

  6. Video Expectations: IFE’s Next Move • IFE displays are already larger than 32” • Threshold for perceived 1080p improvement • Higher bit rates render higher quality motion • Peek bit rate required during sports and action • IFE constant bit rate: whole video uses peek rate • March 2010: WAEA-TC • 1280×720 pixels or 1920×1080 pixels? • 6 megabits/sec, 12 megabits/sec, more?

  7. Ready to Meet Expectations • 2010 VOD Server • 60+ megabits/sec per passenger network • Each optical fiber @ 1,000 megabits per second • Upgradable in-place to 10,000 megabits per sec. • Terabytes of FAST solid state disk • Multiple processors with multiple cores • Half the size and weight of 1997 VOD

  8. www.emsaviation.com

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