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Theories of Innovation. Who needs theory?. There are three main points, why a body of theory is of importance for the analysis of innovation: Complexity Populism Interest in success/failure. Idea of a technology life cycle. Natural limit. Technology S-Curve. Learning curve effect.
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Theories of Innovation CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
Who needs theory? • There are three main points, why a body of theory is of importance for the analysis of innovation: • Complexity • Populism • Interest in success/failure CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
Idea of a technology life cycle Natural limit Technology S-Curve Learning curve effect http://www.tangram.co.uk/images/TI-Pol2.gif Early phase CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
Foster (1986) • technologies have physical limits • example: sailing ships • speed limit because of wind and water • new radical technology: steam ships How does an S-Curve occur? CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
Abernathe & Utterback (1978) • distinction between incremental and radical innovation • stability is broken by radical , disruptive innovations • Loch & Huberman (1999) • stability is broken because of initial uncertainty about the innovation • evolutionary theory: the evolution of technology brings and disrupts the stability • those punctual changes are : „so significant, that no increase in scale, efficiency or design can make older technologies competitive with the new technology“ Punctuatedequilibrium CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
existing firms cannot use their gathered experience anymore • Firms opt for incremental innovations • Why do firms try to hold old technologies? • Traditions • Sunk cost • Internal political constraints • commitment to outmoded technology • limits of punctuated equilibrium • theory of technical evolution • tells us little about how innovation is carried out inside the firm Punctuated equilibrium CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
one product that wins the allegiance of the marketplace and which competitors must follow if they want to be successful Dominant design Technological discontinuity 1 Technological discontinuity 2 Shake out CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
Integrates the external and the internal dimension of innovations Absorptive capacity Recognition of the value of new external information, assimiliation and application to commercial ends CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
3 factors for an effective innovation • Exposure to relevant knowledge • Presence of prior related knowledge • Diversity of experience CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
descriptive: discovery of key events • analytical: uncovering, why the innovation occurred • predictive: future actions can be taken to liften the chances that innovations becomes successful How does theory help the innovator? CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
Mille Grazie per vostro attenzione Danke für Ihre Aufmerksamkeit Thank you for your attention Merci beaucoup pour votre attention Muito obrigado pela sua atenção CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost
http://www.tangram.co.uk/images/TI-Pol2.gif • www.cartoonstock.com/lowres/vsh0286l.jpg • Smith, D. (2006). Exploring innovation. London: Mc Graw Hill Sources CME.1131 | CME.2017 Technologie- und Innovationsmanagement Frau Dr. Katja Rost