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Confessions & Lamentations Social Web at the University of Leicester Library. Gareth J Johnson Document Supply & Repository Manager David Wilson Library University of Leicester. llordllama. Slides: http://tinyurl.com/yjaqjs4. Overview. Questions (with no answers)
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Confessions & LamentationsSocial Web at the University of Leicester Library Gareth J Johnson Document Supply & Repository Manager David Wilson Library University of Leicester llordllama Slides: http://tinyurl.com/yjaqjs4
Overview • Questions (with no answers) • The University of Leicester • My World of Web 2 • Selected Web 2 elements at Leicester • Concerns & challenges • Questions (with some answers)
Questions • What happens when your staff follow you in Web 2? • Would you be a Facebook fan of your library? • Should comments on blogs be unmoderated? • Is all public communication “official”? • What benefits to my organisation or custoemres could Web 2 offer?
Leicester University • Top 20 in all National tables • 91% student satisfaction rate • 6th Highest citations rates relative to size • 23,000 students • 41% Distance Learners • Around 1000 academic staff • 93% submitted for RAE ’08 • 87% determined to be producing internationally significant research • 4 Colleges • Moved from faculty structure this academic year
DWL Facts • Multi-award winning • 1500 User spaces • 38km shelving • 1M+ volumes on shelves • 350 PCs + wireless network • 13 Group study rooms • Graduate Media Zoo • 2 IT training suites • Also houses Careers, Accessibility & Student Learning Depts www.le.ac.uk/li/about/building/factsandfigures.htm
Web 2 is a State of Mind • Web 2 isn’t • Static • One way • Formal (usually) • Private (mostly) • Organisation 1.0 • Everything it’s cracked up to be • Web 2 is • Dynamic • Interrogative • Social (usually) • Public (mostly) • Organisation 2.0 • Buzzwordtastic
My World of Web 2.0 • 1995 BBS (Arafel) • 2004 Live Journal, My Space • 2005 Wikipedia contributor • 2006 YouTuber, Last.fm • 2007 Facebook, Delicious, Linked in • 2008 Tweeting, Wordpress, SlideShare, Kongragate • 2009 WetPaint Wikis, Blip.fm • 2010 Qik video
Personal Brand From Wordle.net
Web 2.0 at Leicester • Smallwordlz • Team wikis • Projects • Youtube • Chat Enquiries • Google docs for collaboration • Web 2.0 community • Library Blog • Library Facebook presence • Personal & Corporate Twitter accounts • SlideShare • Delicious social bookmarking
Blogging • UoL Library Blog • Informal but professional tone • Target audience of library and institution • Started quietly to gain voice • Went “public” after a month • Core of authors although all invited • Knowledge based information resource • External cloud based platform (WordPress) • High customisability • Low technical requirements
Facebook • Page to promote services • Maintained by information librarians • 1,055 fans currently • Rolls out and links to official news • Also houses some HQ images of the library • Replies to the occasional comment • An attempt to reach into users social spaces • Not actively promoted beyond front page links
Twitter • Professional networks and networking • “Enhanced my professional networks more in 2 years than CILIP has in 15” • Involvement in local projects and community • Self-selected for engagers and enthusiasts • A resource for enquiry resolution • Friendlier & more engaged than mailing lists • Instantaneous feedback & crowdsourcing • Cross pollination of blogging & other endeavours • Are people talking about your service? • Search on #tags, monitor twitterfall or saved searches
Wikis • PM.Wiki • Enquiry team manual, locally installed • WetPaint • Cloud computing service with live linkage • Two team manuals on it now • Locked as private resource • Team ownership • Allows easy editing by all, although in reality… • Allows rapid record of S.O.P. • Allows easy access globally 24/7
Web 2.0 Projects • Smallworldz • Academic attempt to build PG professional networks • Students didn’t like enforced networking • SM@LL • Portal project drawing on Delicious and Netvibes sites • Up front discussions and development using twitter (#smallJISCRI) & Google Docs • My Leicester Digital Archive • Video, image and text digitisation project • OCLC Content.dm with folksonomy and community content addition
Web 2.0 at Leicester • Smallwordlz • Team wikis • Projects • Youtube • Chat Enquiries • Google docs for collaboration • Web 2.0 community • Library Blog • Library Facebook presence • Personal & Corporate Twitter accounts • SlideShare • Delicious social bookmarking
Brickbats • Getting a twitter client installed • Isn’t email good enough? • Stalkers and hidden followers • When openness bites you in the ass • Official slap downs • Loss of control, clarity of message • The stupidity of crowds • Dealing with trolls and griefers • Majority of interactions promising and supportive
Concerns • But what about Second Life? • Poor UI and experience • Web 2 allows breaking down corporate façade • Humanises the service • Concerns over splitting personal from professional? • Justifying it to senior management – “It isn’t suitable for US!” • Go where the users are don’t expect them to come to where you are?
Questions (Redux) • What happens when your staff follow you in Web 2? • Encourage twitter, remember crowded room. Others less keen • Would you be a Facebook fan of your library? • No, it’s personal and they pay me to be there • Should comments on blogs be unmoderated? • Yes, promotes open discussion and can always activate spam or redact entries • Is all public communication “official”? • No. Not everything I say is “official” so why would anything I tweet be. • What benefits to my organisation or customers could Web 2 offer?
Final Toghts • What works for us might not work for you • A lot depends on culture, ethos and personalities • Experiment (if you can) with services and see what others use them for • Better to start small and often, than big and static • Share your experiences openly in the Web 2.0 domain • Be frequent, be responsive and avoid auto-responses
Contacts • Gareth J Johnson, DS&R Manager • Email: gjj6@le.ac.uk • Tel: extn 0116-252-2039 • Web 2.0: llordllama • Hashtag: #uol #ukoln
References • Slides • http://tinyurl.com/yjaqjs4 • Facebook DWLibary • http://tinyurl.com/yjznum2 • Leicester UoL Web 2.0 Community • http://tinyurl.com/yjznum2 • UoL Library Blog • http://uollibraryblog.wordpress.com/