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Bus 290: Chapter 9

Bus 290: Chapter 9. Enterprise Systems to Manage the Supply Chain & Customer Relationships. Inventory. Push vs. Pull 3 Kinds Why do we carry inventory? What are the costs of inventory What text calls Bullwhip effect Traditional models vs. MRP Demand planning.

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Bus 290: Chapter 9

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  1. Bus 290: Chapter 9 Enterprise Systems to Manage the Supply Chain & Customer Relationships

  2. Inventory • Push vs. Pull • 3 Kinds • Why do we carry inventory? • What are the costs of inventory • What text calls Bullwhip effect • Traditional models vs. MRP • Demand planning

  3. What does SCM system info do? • What to produce, store and ship (and when) using actual customer demand • Rapid communication of order • Track status of orders & shipments • Inventory availability & levels • Reduces cost of inventory, transportation & warehousing • Communication of product design

  4. Global Supply Chain • Distance • Shipping time • Need real time communication

  5. CRM • Why is it important? • Touch points • Software has modules for • Marketing • Cross-selling • Up-selling • Response to various campaigns • Sales • Who are the best customers • Customer information • service • Up-to-date info on products owned • Warranty card info

  6. CRM • Operational • Sales force automation • Call centre support • Analytical • Evaluation of touch-points • Customer Lifetime Value (CLTV) • Impact of improved mobile devices

  7. Homework • Decision Problems 1 & 2 • Discussion question 3

  8. Bus 290: Chapter 10 E-Commerce: Digital Markets & Digital Goods

  9. Learning Objectives • Unique features of e-commerce & digital markets • Principle e-commerce business & revenue models • How has e-Commerce transformed marketing • Effect on B2B transactions • Role of mobile commerce in business, what are the key m-commerce applications • Issues in building an e-commerce website

  10. E-Commerce • Buying & selling using electronic media • 1995 Netscape.com took first ads … to now • Dot-com bubble • Internet access • Stores not available in your town but.. • Stores that are available but … • Product selection • Pricing • Convenience

  11. Some fancy words • Ubiquity • Transactions costs • Global reach • Richness of the message • Interactivity • Personalized communication • Price discrimination

  12. Why shop online? • Cheaper to search • Faster to search • Convenient to shop • More variety • Cheaper • Fewer intermediaries (Disintermediation) • Dynamic pricing • Easier comparison

  13. But .. • Not a social activity • No trial possible • Harder to return goods (is it?) • Security concerns • Shipping costs • Will you get what you thought you bought

  14. Some terminology • B2B • B2C • B2G • C2C • Portals (news, games, shopping, etc) • Bricks to clicks • Channel Conflict

  15. More … • Transaction brokers • Service providers • Community providers • Content providers • Service providers (SAAS, apps)

  16. Revenue Models • Advertising Revenue • Sales Revenue • Subscription Revenue • Free/Freemium revenue • Transaction Fee revenue • Affiliate revenue

  17. Social networking • Facebook • Twitter • Pintrest • Myspace • ….. • Feeding on each other’s ideas/wisdom

  18. More • To • Come

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