Facebook & Twitter

2. Facebook & Twitter Presented by Stephen Mackey, Creative Director

3. Why Are You Here…?

4. Agenda • Web 2.0 Concepts • Social Networking Understood • Facebook • Introduction • Settings • Mobile • Demos • Twitter • Introduction • Settings • Mobile • Demos • Integration

5. What is Web 2.0…? Web 2.0 is a perceived second generation of web development and design, which facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web.

6. Web 2.0 – Architecture of Participation The “Architecture of Participation” empowers users to contribute content and drive innovation thereby adding increased value through their continued usage. Web 2.0 promotes the notion of user-generated content and media, allowing the consumers to drive a "collective intelligence" model through content and media creation. Further, as users create ever-increasing quantities of data additional technologies enabling syndication promote efficient sourcing of information.

7. Web 2.0 Characteristics • Many-to-Many model i.e. consumers are also creators • Rich user experience • User participation • Dynamic content • Metadata (data describing data) • Standards • Scalability • Openness • Freedom • Collective intelligence

8. Web 2.0 Applications • Blogs • Podcasts • Wikis • RSS feeds • Folksonomies • User-generated media • Social networks

9. What is Social Networking…? A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade. “Social networking” is the active participation of a node entity within the structure.

11. Social Business Network with Who…? • Current clients!!! • Should-be clients!!! • Business journals • Trade journals • Competitors • Vendors • Local / state / federal government agencies • Associations

12. Why Social Network…? • Create brand awareness • Online reputation management tool • Recruiting • Technology and competition analysis • Lead gen to intercept potential prospects

13. What is RSS…? • Really Simple Syndication • A family of web feed formats used to automatically publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. • Created with XML (eXtensible Markup Language)

14. Facebook Show Yourself

15. What is Facebook…? • Free access social networking website • Founded October 28, 2003 by Harvard sophomore Mark Zuckerberg • Over 200 million users worldwide • Overtook MySpace in April 2008 • August 2008 valuation of USD $5 billion • Competitor is MySpace

16. Facebook Usage by Penetration Rank Country Latest Population figure No. of Facebook Users % Facebook penetration 1 Iceland 320,500 150,280 46.89% 2 Norway 4,813,000 1,937,320 40.25% 3 Denmark 5,511,451 2,109,900 38.28% 4 Canada 33,618,000 11,556,180 34.37% 5 UK 61,612,300 17,540,660 28.47% 6 Chile 16,895,000 4,480,480 26.52% 7 Hong Kong 7,008,900 1,755,580 25.05% 8 Australia 21,730,255 5,409,900 24.9% 9 Sweden 9,264,000 2,139,720 23.1% 10 Singapore 4,839,400 1,096,680 22.66% 11 Luxembourg 491,700 100,880 20.52% 12 Belgium 10,741,000 2,190,380 20.39% 13 Finland 5,332,029 1,051,400 19.72% 14 USA 306,227,000 59,977,740 19.55% 15 Switzerland 7,705,800 1,407,780 18.27%

17. Facebook – Account Settings Control your experience • Top right – “Settings / Account Settings” • Settings – typical management items • Networks – manage / join different networks • Notifications – how much junk can you wade through…? • Mobile – activate / manage your mobile device functionality • Language – set primary language and access translations • Payments – assign payment options for various activities

18. Facebook – Mobile Device Activation Activate your account for use with your mobile device • Top right – “Settings / Account Settings / Mobile” • Activate (enter phone number and carrier) and await code • Enter confirmation code into Web page as it appears on your mobile device • Use your device • m.facebook.com • Mobile texts to 32665 • Upload photos to mobile@facebook.com • Interactive applications

19. Facebook – Text Message Integration Interact with your network via your mobile device What do you want to do? Text from your device: Update status is at john's party Messagemsg john smith whats up? Get profile infosrch john smith Get cell phone #cell john smith Wall postwall john smith happy bday Poke poke john smith Add a friendadd john smith Write a note note this is a mobile note

20. Facebook – Privacy Settings Control your visibility to the world • Top right – “Settings / Privacy Settings” • Profile – control who can see your profile and related information • Search – control who on Facebook can search for you • News Feed and Walls – control how visible your content and activities are • Applications – control what information is available to applications you use

21. Facebook – Adding RSS Feeds Personal blog, custom news, network alerts Knowledge is power (for those who have it first…) • Bottom left – select “Applications / Browse more” • Top right – enter “RSS” in the search box • Select an application (we’ll use Social RSS) • Select “Go to application” then “Allow access” • Follow instructions to add feeds to your page (profile/boxes/tabs) • Add tag / title / URL / refresh rate • Press “Update”

22. Facebook – Finding Friends • Top of the page, select “Friends / Find Friends” • Email • Search your address book • Upload contacts • Suggestions • Powerful networking algorithms propose people / business / activities that may interest you • Search • IM Integration • Top right of page enter search terms e.g. “New York Times”

23. Facebook – Pages & Groups • Pages - Distinct presences that are optimized to represent a business, and are separate from user profiles. Like profiles, they can be enhanced with applications that help the organization communicate with and engage their fans, and capture new audiences virally through their fans' recommendations to their friends. • Groups - A way of enabling a number of people to come together online to share information and discuss specific subjects. A group is comprised of but not limited to the following: the members who have joined, recent news contents, discussion board contents, wall contents, photos, posted items, videos and all associated comments of such items.

24. Facebook – Pages & Groups Compared (1) Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity. Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Pages can be customized with rich media and interactive applications to engage Page visitors. Applications can't be added to groups.

25. Facebook – Pages & Groups Compared (2) Pages are designed to allow Page admins to maintain a personal/professional distinction on Facebook, while groups are a part of your personal Facebook experience. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names. Additionally, when you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.

26. Facebook – Pages & Groups Compared (3) As long as a group is under 5000 members, group admins can send messages to the group members that will appear in their inboxes. If the group exceeds 5000, admins can't send messages to all members. Page admins can send updates to fans through the Page, and these updates will appear in the "Updates" section of fans' inboxes. There is no limit on how many fans you may send an update to, or how many total fans a Page can have. It's also possible to restrict access to a group, so that new members have to be approved, but access to a Page can only be restricted by certain ages and locations.

27. Facebook – Adding Photos • Select “Photos” tab • Select “Create photo album” – name the album • Select “Add photos” – you may have to “allow” the Java app installation • Browse for photos, check the appropriate ones and select “Upload” • Add captions • Tag friends • Click on a picture (person’s face, place of business etc.) • Select friend • Select “Save Changes” and then “Publish”

28. Facebook – External Integration • Pulling in external content • CNET article posts (click the small Facebook icon at bottom of article) • YouTube video posts (select “Share / Facebook”) • Pushing out Facebook activity via badges • Select “Profile” then bottom left of page “Create a Profile Badge” • Copy / paste code into your web page or email signature

29. Facebook – Business Solutions • Facebook Ads - target your ad by location, sex, age, keyword, relationship status, job title, workplace, or college. Case studies are available in the “Help / Facebook Ads / Success Stories and Best Practices” section to guide you in designing your advertising strategy. • Business Accounts • Do not have the same functionality as personal accounts • Limited access to information on the site • Cannot be found in search • Cannot send or receive friend requests

30. Twitter What are you doing right now?

31. What is Twitter…? • Free access social networking and micro-blogging website • Founded in 2006 by Jack Dorsey, named an MIT TR35 top innovator under the age of 35 • Over 6 million users worldwide • Recent celebrity appeal (Ashton Kutcher vs. CNN race to 1 million) • Current retention concerns (60% fallout rate) • Competitors are Plurk and Jaiku

32. What is Micro-Blogging…? It is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.

33. Twitter – Business Usage • Issue public safety alerts • Broadcast real-time news developments • Inform constituents • Solicit feedback • Get instant information for competitive advantage

34. Twitter – Finding People to Follow • Top of the page, select “Find People” • Search for a username, first or last name • If you have a Gmail, Yahoo, AOL, Hotmail, or MSN email account you can import any contacts that also have a Twitter account • Invite people via email • Scroll through a list of suggested people • People may be listed under a screen name that doesn’t match their real name • Surf “following” and “followers”

35. Twitter – Help People Find You • Top of the page, select “Settings” • Add location, name, bio, business URL, photo • Don’t hide your updatesPRIVACY NOTE – If you desire privacy, check “Protect my updates” under “Settings / Account” and your updates will only be visible to those who follow you i.e. not visible and accessible by search

36. Twitter – Mobile Device Activation • Top of the page, select “Settings” then the “Devices” tab • Enter your mobile number to receive and post updates via TXT messages sent to 40404 • Status updates • Direct messages • Go to your profile, select “Following” and activate device updates for anyone you want to receive immediate notifications from (carrier data rates apply)

37. Twitter – Photo Integration • You will need to leverage a third-party solution, some include: • TwitPic • TwitGoo • yFrog • The actual uploaded photo does not reside on your Twitter account, but lives outside on the third party server – a link appears in your updates

38. Twitter – Integrating Into Other Applications • Bottom of page, select “Apps” • Incorporate your Tweets into your website with “Widgets” • Cut / paste raw HTML code into your website or MySpace page

39. Twitter – Tips & Tricks • Re-tweet updates to help your friends and colleagues build their brands • If your message is intended for a single user, type the “@” before the username, then type the message. For example:@notaviva hey when does the new wine come out? • Use “@” username to hotlink to another user in a post. For example:I’m checking out the latest tunes on @FolkAlley

40. Twitter – Tips & Tricks • See links to you from your “Home” page – right side of the page @yourname • Bookmark favorite updates by hovering over update, then select the star icon at the right edge of the row • Search Twitter for hot topics – bottom of the page select “Search” • On the right of the search results page review “Trending Topics”

41. Integration How Do I Keep Track of Everything???

42. Desktop Client Personal Dashboards • TweetDeck • Create a single message and post it as a Tweet and an Fbook update • Create logical groupings of various friends / colleagues / interests • Twhirl • Spaz

43. Social Networking – Business Risks A good chunk — 60 percent — of executives believe they have a right to know how employees portray themselves and their companies on online social networks, according to a Deloitte LLP survey. But 53 percent of employees say content posted on their Facebook and Twitter accounts are not a boss’s concern. “With the explosive growth of online social networks, such as Facebook and Twitter, rapidly blurring the lines between professional and private lives, these virtual communities have increased the potential of reputational risk for many organizations and their brands,” said Sharon Allen, chairman of the board, Deloitte LLP. “It is important for executives to be mindful of the implications of this connected world and to elevate the discussion about the risks associated with it to the highest levels of leadership.” - Tierney Plumb, Washington Business Journal, 19 May 2009

44. Active Participation Be diligent. Be relevant. Be responsive.

45. Thank You Stephen Mackey, Creative Director