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See you on Facebook or Twitter?

See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela. ?. See you on Facebook or Twitter?

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See you on Facebook or Twitter?

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  1. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela ?

  2. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela

  3. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Objective To examine how social media, specifically Twitter and Facebook, are used by newspapers to produce local contents

  4. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Approach A fourth model of communication emerges as a reflection of the current information model: mass self-communication and computer mediated communication gain prominence (Cardoso, 2011; Castells, 2009) PRODUCTION COMSUMPTION Curator Gatewatching Gatekeeping Individual voices Fast classification of experiences New language Social, molecular, storified journalism Blogs, 2.0, Social networking... Webs, forums... Participatory journalism Crowdsourcing journalism Letters to theeditor... UGC Mass Self-communication Mass Communication COMMUNICATIVE INTERACTIVITY SELECTIVE INTERACTIVITY

  5. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela + Individual voices SYMBIOTIC RELATIONSHIPS

  6. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela ROCKVILLE CENTRAL MOVES TO FACEBOOK ON MARCH 1 Social journalism

  7. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela FOLLOWING I REPORT, CNN OFFERS «OPEN STORIES» molecular journalism

  8. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela • Our approach is based also on: • Domingo et al., 2008 • Vujnovic et al., 2009 • Diaz Noci et al., 2010 • Lewis et al., 2010 • Garcia de Torres, 2010, 2011 • Jeronimo and Duarte, 2010 • Honeycutt and Herrig, 2009 • Noguera, 2010 • Bivings Group Reports • Arceneajux and Schmitz, 2010 • Practical reasons explain the UGC / participatory model with: • Close gates • Citizen journalism channel as a playground • More options to participate around the reporters´s contents • Little interactivity on SM but possible FINDINGS ON PARTICIPATORY JOURNALISM THE USE OF SOCIAL MEDIA

  9. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela • What kind of information is gathered and delivered through social media? • What are the opportunities and risks? • How many resources are employed? Research questions:

  10. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Method – Sample (local and generalists except for capitals: Madrid, Mexico D.F., Caracas /only local tweets and posts are examined)

  11. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela

  12. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Method – Coding Scheme (26 Profiles/Twitter & Facebook)

  13. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Method – Interviews

  14. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentina, Colombia, Mexico Peru, Portugal, Spain and Venezuela Method – Interviews

  15. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Overall Results There is a selection of messages on Facebook (1634 versus 3376 on twitter) Conversational messages on Facebook represent the 5.6%. Median comments per message is 0,4 (0,9 when it comes to “like”) Most of messages published both on Twitter and FB are based on headlines (to a greater extent on Facebook) A majority of most commented on messages were conative (except for Spanish outlet Deia) 5 newspapers engaged in conversation with users on the Wall: Río Negro(Norpatagonia, Argentine), Diario de Alcalá (Madrid, Spain), Hortanoticias (Valencia, Spain), Más por más (México D.F) and Regiᾶo de Leiria (Leiria, Portugal).

  16. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela CONVERSATIONAL MESSAGES HAVE MORE POTENTIAL TO ENGAGE COMMENTS BUT REFERENTIAL MESSAGES BASED ON HEADLINES ARE ALSO APPEALING )

  17. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela MAIN CONVERSATIONAL ITEMS: OFFER CONTENT PLUS LINK OR INVITE PARTICIPATION PLUS LINK (TOTAL NUMBER OF MESSAGES. )

  18. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela MAIN CONVERSATIONAL ITEMS: RT, ANNOUNCES LIVE COVERAGE WITHOUT LINK, INVITES PARTICIPATION WITH LINK

  19. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela February, 2011. El Heraldo asks "Dear reader: if anyone is near the fire at San Felipe, please share picture. Journalists are on their way“, and later: "Any reader to report on possible fire in San Felipe”. Also, at the end of the week, through the hashtag "mototaxi" (strike): "Send us your pictures showing the main roads in #barranquilla"

  20. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela Results from the interviews • None of the respondents cited other tools than Facebook or Twitter in first or second place when we asked them to hierarchize all of them • No material benefits are expected in general- some even laughed: «We do not even know how to make digital media profitable” • Little resources are devoted to SM, though some respondents said they are to create new posts • Some are using YouTube, other «exploring» Quora or local networks; Foursquare is not in their minds

  21. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela USES OF SOCIAL MEDIA • Development of social maps (crowdsourcing): ".. we reconstructed the map of difficulties in the area - road closures, schools that may be wouldn´t open, delays in transportation services ..." • Active search of information (looking for classic sources):"I follow certain accounts that are interesting to me such as the Judicial Information Center" • Obtaining documents: "Facebook is fundamental for us: it has faces. And we need the face of the person who does ... who won a prize or traveled abroad, who excels...”

  22. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela GATHERING INFORMATION AND OTHER USES OF SM • Scoops and alerts mostly on fires, riots, strikes, food shortage, floods, building collapses, or weather (rain) and local elections (politics). • To give service to the community • To obtain information to write stories (from comments or reactions to news published on the Wall) • To have a wall to promote their own events (such as forums) • To report live

  23. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela • PRESENCE OF THE SYMBIOTIC RELATIONSHIP MODEL USERS-PRODUCERS • “Because often they are there before we are and, you understand, they are giving us the information first." • "it provides proximity , in the end, lost of news items you were not aware of a closeness to the people around you and eventually the citizens themselves become journalists" • "users contribute more than it was expected. For example, the earthquake in Japan (...) They sent us recorded videos, they worked as informants reporting live, telling us what the Japanese TV was saying..." • "People helped us to know where roads were cut off" • "Users provide everything: content, discussion, hints"

  24. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela • NO RULES REGARDING INDIVIDUAL VOICES, • NO STRICT PLANNING • "And that I put in my personal Twitter. I immediately said:" No, this I must put in and I must connect to the portal, to the online newspaper and indeed I did so. " • " Journalists publish in Twitter , through their blackberry. Let's say that the editorial line is this: publish news" • "And there were two journalists who were devoted to festivals and they themselves said that the information had to be on Facebook." • “Personal accounts are their own business” • «Journalists publish only in the official account»

  25. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela • "It brings speed, immediacy. It forces you to be straightforward and very clever" • "I can send my FB followers my recommendation to read a report and depending on when they connect they can see it maybe within a week. However, a Twitter follower will see it straight away." • "It's more professional, more mature" • "is the network where people are more ready to receive information" • "We can be loading data without having to upload it to the web " • "Twitter is the flash of the moment" • " The quality of what is there serves me well" • "95% of the information we have from the social networks comes through Twitter"

  26. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela • “You get to the right person, i.e. the person who may be interested in your content. For a small medium this is interesting." • "It's mostly entertainment" • "It is our eye on the city" • "To the local newspaper Facebook is more valid than Twitter because it gives a richer, more personalized collaboration, (...) We “are” more Facebook." • "Engaging the readers in a place where you are not accessible" • "It is the space where you are with your friends, share photos and funny things with them and is more or less what a medium should be. • "It's different because you can be present without the need to engage or connect" • "It also serves as the entrance to the site"

  27. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela = There is greater preference for Facebook both to obtain and to disseminate information. Its use is more generalized. PRESENT = FUTURE • Some tools that respondents believe would be of interest to them would be • A local communication network • Applications for mobiles • Vertical networks • Networks that integrate everything and reach the neighborhood • To do experiments with the hyperlocal • Blogs such as the City of New York Times • To have a network of sources you know. OR

  28. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela CONCLUSIONS • Conversational messages are by now a drop in the ocean. • The doors are wide open in some news media - who urge the journalists to twitter and post, and no so much in others. There are no rules. • CM or similar are usually free to post • Some media do have a conversational profile, regardless circulation, page views or number of fans. • Twitter ranks higher in immediacy. The selection on  Facebook´s is higher and its best assessments are participation, reach and images.  • Each news media has reacted creating teams (not many), turns, feeds (partial or total) or abandon. • At the regional level training for journalists (and the users) is necessary to ensure the quality of shared content and prepare the newsrooms to produce news in a mass self-communication  environment.

  29. See you on Facebook or Twitter? The use of social media by 27 news outlets from 9 regions in Argentine, Colombia, Mexico Peru, Portugal, Spain and Venezuela See you on Twitter @anaserrano @carlosarcila @alerost @gdetorres @lyud @mcalderin @jsbadillo @pjeronimo @esaidh @loretoc

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