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ICF’s Role in the Professionalization of Coaching

ICF’s Role in the Professionalization of Coaching. Janet Harvey, MCC, ICF Global President. ICF by the numbers. Members: 21,700+ in 110 countries Chapters: 120+ in 50 countries Credential holders: 8,000+ in 81 countries ACC : 5,203 PCC: 2,547 MCC : 631 .

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ICF’s Role in the Professionalization of Coaching

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  1. ICF’s Role in the Professionalization of Coaching Janet Harvey, MCC, ICF Global President

  2. ICF by the numbers • Members: 21,700+ in 110 countries • Chapters: 120+ in 50 countries • Credential holders: 8,000+ in 81countries • ACC: 5,203 • PCC: 2,547 • MCC: 631

  3. New ICF Membership Eligibility Requirements

  4. What is the new policy? • As of April 1, 2013, individuals must have completed at least 60 hours of coach-specific training to remain a member of the ICF, in addition to paying membership dues and agreeing to abide by the ICF Code of Ethics.

  5. What does it mean? • To continue as an ICF member: complete 60 hours of coach-specific training by April 1, 2013 • For new members to the ICF: be enrolled in an ICF-approved (ACTP or ACSTH) – 60 hours minimum – coach training program by April 1, 2012

  6. M.E.R. at a glance

  7. Why is the ICF doing this? • Support for the ICF as the leading coaching organization in the world. • “…ICF members represent the highest quality in professional coaching.” (ICF Strategic Plan) • Raises the standard for the profession overall (recognition that coaching does involve specific competencies and training). • Provides a level of quality assurance for purchasers of coaching services from ICF member coaches.

  8. What’s in it for me? • Individual members benefit from: • Increased credibility; • Being sought after as a member of the world’s leading coaching organization; • Being part of the trusted “go-to-place” for coaching inquiries from news media, schools, and potential clients; and • “A rising tide lifts all our boats.”

  9. What do I need to do? • If you have a current ICF Credential: • Do nothing and renew your membership • If you don’t have a credential, but have completed at least 60 hours of coach-specific training: • Do nothing and renew your membership

  10. What do I need to do? • If you have not yet completed 60 hours of coach-specific training: • Current members have until April 1, 2013 to complete 60 hours. • New members to the ICF need to declare enrolment in an ICF approved (ACTP or ACSTH) - 60 hours minimum - coach-training program – as of April 1, 2012

  11. How do I get the 60 hours? • Ensure the coach-training program meets the ICF requirements: • ICF ACTP program: Yes (automatic 125 hours minimum) • ICF ACSTH program: Yes, if it’s at least 60 hours of training! • ICF CCE program: Yes, you need 60 hours total AND • All hours approved in Core Competencies will be accepted; and • A maximum of 12 hours outside of the Core Competencies will be accepted. • Check the training program search service: http://www.coachfederation.org/icfcredentials/program-search/

  12. How do I get the 60 hours? • Ensure the coach-training program meets the ICF requirements: • Non-ICF approved program: Ensure it is training that is specifically marketed as teaching coaching skills, that teaches coaching skills or teaches how to apply technical skills in a coach-like manner and teaches coaching skills in accordance with the ICF Core Competencies.

  13. Equivalency • ICF membership requirements may be met by a competence equivalency of coaching credentials awarded by other coaching associations. Learn more at: http://www.coachfederation.org/MER/.

  14. More nuts and bolts • At least 48 of the 60 hours must be: • Direct interaction with a trainer (voice-to-voice or in-person training; not cyber courses, mail-in courses, or self-study). • From a program other than ICF conference, SIG, Virtual Education, or chapter events. • Teaching the ICF Core Competencies (all Core Competencies must be covered). • The remaining hours may be self-study, from an ICF event, teaching coaching-related topics, or a combination. However, all hours must be part of a program with the purpose of training coaches.

  15. Even more nuts and bolts • Training that is accepted as coach specific training: • Training from an Accredited Coach Training Program (ACTP) or a program that has received the ICF Approved Coach Specific Training Hours (ACSTH) designation • Training from a Continuing Coach Education (CCE) Provider, subject to these limitations: • All hours approved in Core Competencies will be accepted • A maximum of 12 hours outside of the Core Competencies will be accepted • Training that is specifically marketed as teaching coaching skills, that teaches coaching skills or teaches how to apply technical skills in a coach-like manner and teaches coaching skills in accordance with the ICF Core Competencies

  16. Myths • I need to have an ICF Credential (ACC, PCC or MCC) to retain ICF membership. • You need 60 hours of coach-specific training. • I need to send in all my certificates, diplomas, CCEU documents, etc. • You need to declare / attest to your level of training and/or credential – keeping in mind that mis-representation of qualifications is prohibited by our ICF Code of Ethics!

  17. 2012 ICF Global Coaching Study

  18. The Challenge • To conduct one of the most ambitious pieces of global industry research ever conducted on the field of professional coaching. • 9 languages • Mobile device compatibility • 6 month survey field time

  19. The Outcome • 12,133 valid responses • 117 countries • All 50 U.S. states • Not one “zero return” day!

  20. Coach-specific training More than three quarters of coaches have received accredited / approved coach-specific training. ICF member- 82% Non ICF – 70% ICF member - 16% Non ICF – 25% (combined responses) Base: 12,113 %

  21. The importance of being credentialed…. Three-quarters of coaches (76%) agree that the people and organizations who receive coaching expect their coaches to be certified / credentialed Slight differences between ICF and non-ICF members (77% and 73% agreement) “The people and organizations who receive coaching expect their coaches to be certified/ credentialed” In 2007, 52% of coaches agreed that “the people we coach increasingly expect us to be credentialed” Neither / Nor 14 In 2010, 84% of adult consumers who had experienced a coaching relationship felt that it was important for coaches to hold a credential. Base: 12,104 Strongly agree Somewhat disagree Somewhat agree Strongly disagree

  22. Profile of the Profession – 3 Key Statistics • Total no. of coaches: 47,500 • Total revenue generated by coaching: $m 1,979 USD • Average annual revenue generated by coaching: • $47,900 USD Among active coaches (87%)

  23. Profile of the Profession – 3 Key Trends • Average fee for 1-hour coaching session: $229 USD • Average number of clients currently coaching:10 • Average hours per week working: 13 as a coach: 13

  24. Looking back: A volume driven recovery While the number of clients, coaching sessions and revenue had increased, the average fee for 1-hour session has remained the same over the past 12 months % Base range: 9,820 – 9,927

  25. Looking ahead: Will key indicator trends remain the same? Both ICF member and non-ICF member coaches have the same positive outlook over the next 12 months % Base range: 9,786 – 9,883

  26. Did the global economic downturn bring coaches together? More ICF members (36%) than non-ICF members (25%) have joined a professional coaching organisation in the past 12 months Base: 9,810 %

  27. The regulation of coaching…. More than half of the coaches surveyed feel that coaching should become regulated. Among these coaches, and those who remain unsure, the majority feel that professional coaching associations are best placed to handle this responsibility Who do you believe would be best placed to regulate the coaching industry? Do you believe that coaching should become regulated? Government entities 10% Individual coach practitioners 6% Unsure 24% Professional coaching associations 84% Base: 8,732 (those who answered yes or unsure to previous question) ICF: 55% Non ICF: 51% ICF:87% Non ICF: 80% Base: 11,401

  28. The regulation of coaching…. Coaches in North America are significantly less likely to see the need for regulation Do you believe that coaching should become regulated? % Base: 8,732

  29. The biggest obstacle in the future… More than 40% of coaches believe the biggest obstacle for coaching over the next 12 months will be untrained individuals who call themselves coaches Base: 11,280 %

  30. The biggest opportunity in the future…. Just over one third of coaches believe that increased awareness of the benefits of coaching is the biggest opportunity for the next 12 months In 2007, more than three quarters of coaches agreed that “the profession will become more grounded in Return on Investment (RoI)…” Base: 11,300 %

  31. Learn more about the study at Coachfederation.org/coachingstudy2012

  32. Contact ICF ICF Headquarters 2365 Harrodsburg Rd, Suite A325 Lexington, KY 40504 - USA +1.859.219.3580 icfheadquarters@coachfederation.org www.coachfederation.org

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