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Paradigm Shift of Telecommunications Services and Management for NGN (Next Generation Networks)

CQR 2007 WS. Paradigm Shift of Telecommunications Services and Management for NGN (Next Generation Networks). Agenda : Market Driven Paradigm 1, Monopoly, Regulated Market ( 1890’s -1980’s) 2, Competitive, Deregulated Market ( 1984~ ) 3, IP/eBusiness Market( 1995~ )

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Paradigm Shift of Telecommunications Services and Management for NGN (Next Generation Networks)

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  1. CQR 2007 WS Paradigm Shift of Telecommunications Services and Management for NGN (Next Generation Networks) Agenda : Market Driven Paradigm 1, Monopoly, Regulated Market ( 1890’s -1980’s) 2, Competitive, Deregulated Market ( 1984~ ) 3, IP/eBusiness Market( 1995~ ) 4, Converged Market (2005~ ) May 17th,2007 Masayoshi Ejiri Fujitsu Ltd.

  2. 1, Monopoly, Regulated Market( 1890’s -1980’s) Services • POTS on PSTN • by mega carriers (ROC: Recognized Operating Company) • to Reactive customers SP’s Targets • Establish nation wide ubiquitous telephone network by automated SW network • On Demand subscription. Operations and OSS • Individual NE supervise and Control, then Centralized Operations • Random ,Individual and Proprietary OSS Development • Human and paper based CC&B(Customer Care and Billing)

  3. Customer-Oriented Business Customers IT/Computer Business Telecom Business Application Customer Care Business Trend Middleware Service Management Operating System Network Management NE/NW Hardware

  4. 2, Competitive, Deregulated Market ( 1984~) Services: • Telephone on PSTN and Mobile • by competition among conventional carriers and new comers • To reactive customers but Price Down Pressure ( Price Competition ) SP’s Target : • CAPEX/OPEX cost down for price down • Up Graded CC&B for customer retention • Competitive but Interoperable Operations among SPs Operations and OSS • Operations Concept : Mission and Positioning • Customer Oriented Top Down approach • Vertical process integration ( FAB) • Systematic and Standardized OSS development on TMN

  5. Target of Operations and OSS Cost Conscious Profit Conscious NE/Network Supervision &Control Centralized NW / Service Operations Create Competitive Services • High Price performance Service • by Dynamic Service/Price for 100% Resource Usage (24/7/365) • Excellence of Customer Care • by Process Integration/ Automation and Self Operations Faster, Cheaper and Better OSS ・Not Built But Buy ・Commercial off the Shelf Software ・Proof of Interoperability forGlobally Acceptable Software Packages and OSS

  6. TMN : Telecommunications Management Network TMN Operation System (OS) Service Level Integration with Customers/Service Providers Q3 F X Workstation (WS) Data Communication Network (DCN) Q3 Network Level Integration Across Managed Area Q3 Mediation Device (MD) Qx Element Level Integration within Managed Area Data Communication Network (DCN) Qx Qx Network Element (NE) Network Element (NE) Q-Adaptor (QA) Q-Adaptor (QA) CCITT/ITU-T Rec. 3010Principle of TMN”1988 Modified by Prof. Matsushita

  7. OSS Development Scenario Customers Z company SP A company DCN Network OpS Network OpS DCN NE OpS DCN DCN NE OpS Ops to supervise and control NEs Centralized OpS for network management Customer oriented total OpS

  8. Concept of Telecommunications Management Managing Plane Enterprise Manager Service Plane Customer Service Planner Operations Service Communications Service OSS Network Planner Operator Service Resource Operator Business Management Service Operations

  9. TOM : Telecom Operations Map A Service Management Business Process Model(TMF : TeleManagement Forum 1995)http://www.tmforum.org Customer Customer Interface Management Process Information Systems Management Processes Customer Care Process Sales Order Handling Problem Handling Customer QoS Management Invoicing/ Collections Service Management Service Development and Operations Processes Service Planning/ Development Service Configuration Service Problem Resolution Service Quality Management Rating and Discounting Network and Systems Management Processes Network Planning/ Development Network Provisioning Network Inventory Management Network Maintenance & Restoration Network Data Management Network Management Element Management Technology Related Physical Network and Information Technology

  10. Cross-industry view of end-to-end processes

  11. 3, IP/eBusiness Market ( 1995~ ) Services : • Voice and Data on PSTN, Mobile and Internet • by cross industry cooperation and competition • to customers with free hand of service selection SP’s Target : • Realize lower price services by billing package • Develop rich services by collaboration with other industries ( ex with Application/Contents providers) • QoS enabled service operations • Industry wide Operations in ICT world Operations and OSS : • share common business process ,architecture, information model ,interface etc. among IT and ICT SDOs eTOM/SID, ITIL, ITU-T Recommendation , TISPAN/3GPP • Visible Operations on established Service Architecture and SLA • Deploy/develop products based on standards or buy OSS on COTS/PnP software.

  12. WAN LAN WAN LAN Corporate SPs Telecom Agents CSPs ASPs ISPs ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ Access Carriers VAN VAN VAN ＳＰs Local ＳＰs 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ Long Line SPs 国際ｷｬﾘｱ 国際ｷｬﾘｱ International ＳＰs Teleocm Service Delivery Chain Virtual Service Provider End Users Vendors

  13. WAN LAN LAN WAN LAN LAN Guide Book Souvenir Shop i ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ Tour Bus Airplane Restaurant VAN VAN Taxi 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ Railways Travel Agent Attraction 国際ｷｬﾘｱ 国際ｷｬﾘｱ Hotel Lessons Learnt from Tour Industry Value Chain Tourist Tourist Bureau Tour Guide Virtual Tour Provider Museum Park Vendors

  14. WAN LAN LAN WAN LAN LAN Portal Corporate SPs Agents ASPs CSPs ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ ｱｸｾｽ•ｷｬﾘｱ Local Carriers Dark Fiber SPs Access SPs VAN VAN VAN ＳＰs 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ 長距離ｷｬﾘｱ CDC (Contents Delivery Center) ISPs Long Line SPs CMC (Contents management Center) 国際ｷｬﾘｱ 国際ｷｬﾘｱ International ＳＰs IP/e Business Value Chain End Users Virtual e-Service Provider Virtual IP Service Provider Vendors

  15. Customer Operations Strategy, Infrastructure & Product Operations Fulfillment Assurance Billing Strategy & Infrastructure Product Support & Commit Lifecycle Lifecycle Readiness Management Management Marketing & Offer Management Customer Relationship Management Service Management & Operations Service Development & Management Resource Development & Management Resource Management & Operations (Application, Computing and Network) (Application, Computing and Network) Supplier/Partner Relationship Management Supply Chain Development & Management Enterprise Management Strategic & Brand Management, Stakeholder & External Disaster Recovery, Enterprise Market Research & Relations Management Security & Fraud Planning Advertising Management Research & Financial & Asset Human Resources Enterprise Quality Development, Management Management Management, Process & IT Technology Planning & Architecture Acquisition eTOM( enhanced Telecom Operations Map)

  16. TMN to e-Business Management Solution BM Negotiation Policy BM NM SM SM Visibility NM RM NM • Network • Services • Human • Finance • …... EM EM TMN eMS TelecommunicationsManagementNetwork e-BusinessManagementSolution

  17. Lessons Learnt from Logistic Industry • Basic Service : ex. Collection of goods from location A and deliver to location B - Transport services • Associated services : Convenience Store acts as a mediator for collection. Deliveries be arranged in agreed time and traceable. - Operations Services • Value added Services : Perishable goods ( fish, fruit) be transported using a cold storage , delicate good be transported using hanging - Contents Aware Delivery Services

  18. End Users Services Management Contents Transactions Application Services eBusiness Management. Logistics Auction eBusiness Banking Advertising Content Services SLA Contents ID Mgt. Contents Integration Billing Content Aware Management Content Delivery Media Gateway Agent/Portal • Visible Management Information • SLA Negotiated by Policy Resources Resource Management IP Bearer eBusiness Services and Management Architecture

  19. SLA and OLA in eBusiness Management Customer ( eBusiness) • Operations Services • SLA • Content Delivery Services SLA • Transport Services SLA SLA Negotiation Content Delivery Resource Operations Resource Service Provider Transport Services OLA Transport Resource Resource Provisioning OLA Operations Support OLA OLA Negotiation Communications Resource Suppliers Operations Resource Supporters Partners

  20. SLA Features • Services 1, Transport Services 2, Contents Delivery Services 3, Operations Services • Features 1, Fundamental (Performance , Accuracy & Access) 2, RAS(Reliability , Availability & Survivability) 3, Security

  21. Classification of SLA Features Feature Type Transport Services SLA Operations Services SLA Performance & Accuracy • Bandwidth, • Packet Loss, • Error Rate, • Delay - Throughput • Accuracy and timeliness of • Service delivery, Report generation, • Etc…. • Mean/Max time between call pickup • Compensation when SLA violated Access Capability • Contact Method – Email, Phone, Fax, • Etc….. • Contact Availability – opening times • Access Control Machanizm • Connectivity • Call Loss Ratio • Call Setup Time • Hot line • Organisational structure to support • Disaster/Fault Recovery RAS • Mean Time Between Outage • Disaster/Fault Recovery • mechanism Security • Access Control Mechanism • Prevention of Network Attacks, • Eavesdropping, etc… • Privacy Protection mechanisms

  22. Security Objects • Contents • Applications • Communications • Operations Environment (Community-Culture including regulatory issues ) • Security Mechanisms • Security Technologies • Security Modules • Security Systems • Security Infrastructure • Security Domains • Physical/Logical Facilities • Management Layers/processes • Service Providers • Users Three Dimensional Security Management Framework

  23. 4, Converged Market (2005~ ) Services : • Triple/Quadruple services consuming Interactive BB. • By Convergence Communications, Broadcast and Contents Create/ Delivery players and customer participation • To Proactive customers SP’s Target : • EstablishNGN ( Next Generation Network) and Managed Ubiquitous BB and Location Services • Attractive Services by Collaborating with inter/intra industries and customers. • Ensure Revenue Assurance Scheme Operations and Management : • Customer self/ responsible Operations and Management. • Customer represented Operations • Management Web 2.0 , SOA,NGN and Customer participation

  24. New Paradigm 1,Customer Participation and Broadband Demand BGM( Back Ground Music ) to CGM( Customer Generated Message) • Customer proactively generate( create /mash up/ track back )messages • Provider assist/coordinate message generation and distribution 2,PaaS: Product as a Service Visible, Intuitive and Operable Products by end users • Web2.0 : SaaS( Software as a Service) Software  Service Product • NGN : AaaS( Access as a Service) Access  Service Contract • SOA : Function, Application  Service Component 3, Location services/management 4,Revenue assurance against free charge mind Who should pay for Communications Mechanism Broadband, Traffic, Storage, Wire and wireless Access etc.) and Contents on Internet NGN is expected to give solution for new paradigm

  25. New Paradigm (１)Customer Participation BGMCGM BGM ( Back Ground Music) • Contents provider generate and /or distribute messages • Customers reactively enjoy them. CGM* ( Customer Generated Message) • Customerproactivelygenerate( create /mash up )messages • Provider assist/coordinate message generation and distribution • Customer proactively receive messages and track back ,if prefer. * Consumer Generated Media

  26. New Paradigm (2) Broadband & Ubiquitous • Customer is Contents Creator and Consumer • Service Provider( including Contents Provider and Broadcaster) is Contents Mediator and Owner of archive Ex.YouTube, Google Map, My space, SNS etc. Huge volume of contents are easily generated and distributed/circulated by interactive and push /pull ways requiring same capacity ( bandwidth) up/down link. Note: telephone users have been contents( speech) creators and need same capacity for up/down link.

  27. New Paradigm (3)PaaS:Products as a Service Products( Services) should be visible, Intuitive and easily operable( Controllable) by end users • Web2.0 : SaaS( Software as a Service) Software  Service Product • NGN : AaaS( Access as a Service) Access Mechanism  Service Contract • SOA ( Service Oriented Architecture) Function, Application  Service Component NGN should support “ Open, Collaborative and End user Participated” communications

  28. New Paradigm (4) Location Management Services Location Sensor/Identifier • GPS • Base station • Wireless LAN ex, “Place Engine”( Sony Computer Science) using MAC address and RSSI Peta Map generated by consumers collaboration( CGM) • RFID • Terminal ex, “ Osaifu Keitai”( NTT DoCoMo) refers to mobile phones equipped with contactless IC card, as well as its useful function/services enabled by the IC card. With this function, mobile phones can be utilized as electronic money, credit card, electronic ticket, membership card, airline ticket, and more. 25 million subscriber in Japan

  29. Location Services and Management Security vs Privacy --Human activities are informed/checked/ logged by location – • GPS Mobile phone location service to identify /notice his/her location and automatic notice of entry/exit of predefined areas. • Secure Pass by informing child ‘s parent mobile phone the event where a child passes ticket gate by commune pass, • Human/Car move tracking services using GPS based location/speed/direction /time/status information every few seconds. Check doubtful action and compliance , • Lost mobile phone security by checking the location matching of owner and terminal Location Value Chain • Provide Local Utility information ( Shopping ,Restaurant ..) • NGN CSF(Convergence Services Framework), CC-FE( Convergence Coordination Functional Entity) Coordinate location information with services. • Seek( Recruit) available persons in the best location on demand, real time deal. • “ Location Call” : Area limited special services with no charge

  30. New Paradigm (5)Revenue Assurance Scheme Toward Free of Charge Mind • Who will pay for Communications Mechanism ( Broad band, Traffic, Storage, Wire and wireless Access, etc.) • Who will pay for Contents on Internet ( Customer enjoy as consumer and also as contents provider -- create, mash up, copy,etc.and share contents on internet --) • Customer will pay for Logical/Physical Access facilities to ensure their service contract ( mostly by Fix sum) • Advertisement can not cover NGN and ICT investment.

  31. Advertisement in Japan • In 2006 ( estimated) Total Expenditure 60 B$ Internet Ad. 4B$ ( 7%) Note : Communications /Broadcasting Industry’s Market size ( Revenue) : 170B$ Communications :135B$ Broadcast : 35B$ Note : Based on MIC news Release 1$=110Yen

  32. NGN Functional Architecture

  33. Clients WSs IN nodes Clients WSs IN nodes Content Delivery Contents SWs Clients WSs SWs Clients WSs Service Node Application Servers Servers Storage Set Top Boxes OSS Elements Set Top Boxes OSS Elements OSS NGN2.0 Architecture Human/Business Interface Service Enabler Interface Transport Photonic, SDH, Access, LAN, Wireless... Other Network Terminals/ Set Top Box

  34. Conclusion • Top Down Approach ,Bottom Up Building Customer  Profit Model  Business Process Service and OperationsNetwork • Operations for Human/Business Support on Service/Business Architecture beyond TMN 3. Customer Self Operation with Negotiated SLA for Customer Participated Services/Operations 4. NGN Management for Converged Services 5. New Revenue Assurance Scheme for Vendor, Provider and Customer prosperity

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