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Sanmarg , ‘the righteous path’ has adhered to its name and the principles of the founder.

Sanmarg , ‘the righteous path’ has adhered to its name and the principles of the founder. Sanmarg , established in 1946 to promote humanity & righteousness. Sanmarg , today through its unbiased & straight-forward journalism has inched its way to the top defying all impediments .

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Sanmarg , ‘the righteous path’ has adhered to its name and the principles of the founder.

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  1. Sanmarg, ‘the righteous path’ has adhered to its name and the principles of the founder. • Sanmarg, established in 1946 to promote humanity & righteousness. • Sanmarg, today through its unbiased & straight-forward journalism has inched its way to the top defying all impediments. • Sanmarg, believes in Reader First & Reader Always.

  2. Where are we today? In a growing market for Hindi Publications we not only lead this growth but are growing faster than the market… Source: IRS Q1 2011

  3. Highlights • Today, we are the most widely circulated Hindi Daily in Bengal with a readership that is over 5,00, 000. • Highest percentage of sole readership (83%). No other English or language Daily enjoys such high brand loyalty. • AIR: 510, TR 1326. • Readership in West Bengal: • AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2. • Readership in the top decision making age group of 20 years to 39 years: • AIR: 250, TR: 658.

  4. Our Performance across Income Groups

  5. Today we help numerous ‘big brands’ carry their messages to the consumer … A few examples…

  6. Keeping our readers informed… • Monday ~ Disha ~ Career and Education • Tuesday ~ DhramSanskiti ~ Short stories on mythology & religion • Wednesday ~ Manoranjan ~ Stories for Children • Thursday ~ Sanjivini ~ Healthcare and hygine • Friday ~ Raag rang ~ Bollywood, Tollywood and Hollywood • Saturday ~ Citilife ~ Happenings in Kolkata • Sunday ~ Ravivarya ~ Sunday pull out across varied topic.

  7. Sanmarg today Making forays to become a 360 degree communication powerhouse in the east…

  8. Digital • Our website www.sanmarg.in is live and updated daily • We intend to take it to the mobile platform over the next few months, we have opened negotiation with the service providers • Our long term intent is to offer advertisers a combined package for the daily and the net • Once re-vamped we will offer a gamut of e-commerce activities

  9. Events • Established in 2004 • In a short while it has already established a niche for itself and today has already established two properties: • Ram Avtar Gupta PrathibhaPuraskar • Aparajita Awards ~ A FICCI-Flo initiative • Working on Kolkata’s first ‘designer hunt programme’ with SawansukhaJewellers • Companies such as Titan and the Future Group currently working on projects at Kolkata with us …

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