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digital GREEN digital green

Spun Out: How hard can this be?. digital GREEN http://www.digital green .org. How did we get here?. Where are we going?. 7. Digital Green: Early Results. 7 times more adoptions over classical extension. Sustained local presence Mediation Repetition (and novelty)

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digital GREEN digital green

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  1. Spun Out: How hard can this be? digitalGREEN http://www.digitalgreen.org

  2. How did we get here?

  3. Where are we going?

  4. 7

  5. Digital Green: Early Results 7 times more adoptions over classical extension Sustained local presence Mediation Repetition (and novelty) Integration into existing extension operations Social homophily between mediator, actor, and farmer Desire to be “on TV” Trust built from identities of farmers and villages in videos 15 months: 13 villages, 3 nights a week, 1,000 regulars 8

  6. Digital Green 2.0 Over three years, improve the cost-effectiveness of the existing people-based extension systems of our partners by a factor of 3-times, per dollar spent, to improve the livelihoods of 60,000 smallholder farmers in 1,200 villages in India. 9

  7. 10

  8. 11

  9. VARRAT 12

  10. 13

  11. Can we do this?

  12. Incorporation • 501(c)3 Tax Exemption • Section 80G • Foreign Contribution • Regulation Act • CBI Inspections • PAN • TAN • Trust Deed • Board Resolutions • Section 12A • Liaison Office • Import-Export License • ….

  13. Villages Operational 2006 2007 2009 2010

  14. Team 2006 2007 2009 2010 2008

  15. Will anyone join us?

  16. VARRAT

  17. Scope of agricultural expertise Scaleof field operations Trustamong farming communities Research “Let’s see what happens” Development “Over X time, do Y by Z”

  18. How did we get here? Will anyone help us? Where are we going? Can we do this? TOGETHER WE CAN

  19. Obsession for improving the sustainably of farmer livelihoods We start with the farmer and work backwards.

  20. Innovation If you don't listen to farmers you will fail. But if you only listen to farmers you will also fail. We seek to improve not only the livelihoods of farmers or the efficacy of our partners, but also ourselves.

  21. Bias for action We live in a time of unheralded challenges and insurmountable opportunity--provided we make every minute count.

  22. Ownership Ownership matters when you're building a great organization. Owners think long-term, plead passionately for their ideas, and are empowered to respectfully challenge decisions.

  23. High Hiring Bar When making a hiring decision we ask ourselves: "Will I admire this person? Will I learn from this person? Is this person a superstar?"

  24. Frugality We spend money on things that really matter and believe that frugality breeds resourcefulness, sustainability, and invention!

  25. Thanks! http://www.digitalgreen.org team@digitalgreen.org

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