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Solving the Back End with Platform Solutions

Solving the Back End with Platform Solutions. Tom Shafron, CEO Viewbiquity February 2012. Internet Access. Endpoints that needs to work together. VoIP 2 way. Sensors. Command & Control. IT Equipment. Live Video Viewing. Focus on Processes , not Devices.

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Solving the Back End with Platform Solutions

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  1. Solving the Back End with Platform Solutions Tom Shafron, CEO Viewbiquity February 2012

  2. Internet Access Endpoints that needs to work together VoIP 2 way Sensors Command & Control IT Equipment Live Video Viewing

  3. Focus on Processes, not Devices • Efficient Operation = Improved Performance • Businesses seldom care which device, they care about results • Seemingly disassociated devices can share relevant data to address business issues • Flow meters and POS to monitor pilferage The real value to the end user is in the quality and relevance of the information delivered

  4. Resistance to Cloud M2M Apps • IT department resistance • IT support costs for standalone apps • No standardsetup and admin for public cloud apps • No standard user management, permissions etc. • Concerns about security • Executive resistance • Costto implement standalone vertical Web Applications • Inefficientoperationalintegration across business • Asset tracking doesn’t talk to warehouse controls, to sales system, to energy management etc. • Training and Retraining costs

  5. Overcoming Resistance • Standardized user management and app configuration • All apps have similar setup (can be customized) • Less support and training cost • Apps can leverage approved platform • Limits much of the security concerns • Standardized platform for inter-app communication • Solutions instead of products by integrating 3rd party apps • Standardized “desktop” • Reduces employee training across apps • Highly customizable (style sheets etc.)

  6. Keys to Success with Back End • Platform must normalize the user interaction with any device or endpoint • Protocol conversion, setup/config, standardized GUI • Horizontal integration • Vertical applications built on a common framework can be easily integrated • Compound business value from integration of seemingly unrelated processes and applications • Open development framework to facilitate creation and sharing of applications, device profiles, and custom user dashboards

  7. Takeaways • Devices serve the intelligence of the application • Value is in how data is used, not what device provides it • Don’t focus on the endpoint, focus on the business process • Reduce cost to implement Apps through standardized admin, presentation and OS level services

  8. Thank You www.viewbiquity.com tshafron@viewbiquity.com

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