NCSM 2010 Alcohol Abuse and Business Entertaining

1. NCSM 2010Alcohol Abuse and Business Entertaining Michael Rodriguez Earl Honeycutt �

2. Current, Binge, and Heavy Alcohol Use among Persons Aged 12 or Older, by Age: 2008

3. Heavy Alcohol Use among Adults Aged 18 to 22, by College Enrollment: 2002-2008 Education Among adults aged 18 or older, the rate of past month alcohol use increased with increasing levels of education. Among adults with less than a high school education, 36.8�percent were current drinkers in 2008, significantly lower than the 67.9�percent of college graduates who were current drinkers. However, among adults aged 26 or older, binge and heavy alcohol use rates were lower among college graduates (19.5 and 4.6�percent, respectively) than among those who had not completed college (23.2 vs. 7.0�percent, respectively). College Students Young adults aged 18 to 22 enrolled full time in college were more likely than their peers not enrolled full time (i.e., part-time college students and persons not currently enrolled in college) to use alcohol in the past month, binge drink, and drink heavily. Among full-time college students in 2008, 61.0�percent were current drinkers, 40.5�percent binge drank, and 16.3�percent were heavy drinkers. Among those not enrolled full time in college, these rates were 54.2, 38.1, and 13.0�percent, respectively. Rates of current alcohol use and binge use for full-time college students decreased from 2007, when they were 63.7 and 43.6�percent, respectively.  The pattern of higher rates of current alcohol use, binge alcohol use, and heavy alcohol use among full-time college students compared with rates for others aged 18 to 22 has remained consistent since 2002 (Figure�3.3). Education Among adults aged 18 or older, the rate of past month alcohol use increased with increasing levels of education. Among adults with less than a high school education, 36.8�percent were current drinkers in 2008, significantly lower than the 67.9�percent of college graduates who were current drinkers. However, among adults aged 26 or older, binge and heavy alcohol use rates were lower among college graduates (19.5 and 4.6�percent, respectively) than among those who had not completed college (23.2 vs. 7.0�percent, respectively). College Students Young adults aged 18 to 22 enrolled full time in college were more likely than their peers not enrolled full time (i.e., part-time college students and persons not currently enrolled in college) to use alcohol in the past month, binge drink, and drink heavily. Among full-time college students in 2008, 61.0�percent were current drinkers, 40.5�percent binge drank, and 16.3�percent were heavy drinkers. Among those not enrolled full time in college, these rates were 54.2, 38.1, and 13.0�percent, respectively. Rates of current alcohol use and binge use for full-time college students decreased from 2007, when they were 63.7 and 43.6�percent, respectively.

4. Drinking In College Among aged 18 or older, alcohol use increased with increasing levels of education 18 to 22 enrolled full time in college were more likely than their peers to use alcohol, binge drink, and drink heavily 77.5% college students believe drinking is a central part of their social life Education Among adults aged 18 or older, the rate of past month alcohol use increased with increasing levels of education. Among adults with less than a high school education, 36.8�percent were current drinkers in 2008, significantly lower than the 67.9�percent of college graduates who were current drinkers. However, among adults aged 26 or older, binge and heavy alcohol use rates were lower among college graduates (19.5 and 4.6�percent, respectively) than among those who had not completed college (23.2 vs. 7.0�percent, respectively). College Students Young adults aged 18 to 22 enrolled full time in college were more likely than their peers not enrolled full time (i.e., part-time college students and persons not currently enrolled in college) to use alcohol in the past month, binge drink, and drink heavily. Among full-time college students in 2008, 61.0�percent were current drinkers, 40.5�percent binge drank, and 16.3�percent were heavy drinkers. Among those not enrolled full time in college, these rates were 54.2, 38.1, and 13.0�percent, respectively. Rates of current alcohol use and binge use for full-time college students decreased from 2007, when they were 63.7 and 43.6�percent, respectively.  The pattern of higher rates of current alcohol use, binge alcohol use, and heavy alcohol use among full-time college students compared with rates for others aged 18 to 22 has remained consistent since 2002 (Figure�3.3). Education Among adults aged 18 or older, the rate of past month alcohol use increased with increasing levels of education. Among adults with less than a high school education, 36.8�percent were current drinkers in 2008, significantly lower than the 67.9�percent of college graduates who were current drinkers. However, among adults aged 26 or older, binge and heavy alcohol use rates were lower among college graduates (19.5 and 4.6�percent, respectively) than among those who had not completed college (23.2 vs. 7.0�percent, respectively). College Students Young adults aged 18 to 22 enrolled full time in college were more likely than their peers not enrolled full time (i.e., part-time college students and persons not currently enrolled in college) to use alcohol in the past month, binge drink, and drink heavily. Among full-time college students in 2008, 61.0�percent were current drinkers, 40.5�percent binge drank, and 16.3�percent were heavy drinkers. Among those not enrolled full time in college, these rates were 54.2, 38.1, and 13.0�percent, respectively. Rates of current alcohol use and binge use for full-time college students decreased from 2007, when they were 63.7 and 43.6�percent, respectively.

5. The Risks Become Greater After College Students unable to separate entertaining and socializing Alcohol is free due to it being expensed by the company Young professionals go from drinking beer to harder alcohol (Martini�s, Mixed Drinks, Shots..)

6. Potential Abuse of Alcohol in Professional Sales Entertainment of clients is part of the job Networking, schmoozing Sales and Marketing have biggest expense accounts Revenue generators; freedom to spend more Part of managing your career

7. Should Academia Play A Role? Are companies educating their sales people about entertaining? Are human resource departments helping those with alcohol problems? Should academia be more involved in alcohol education? If so, how?

8. Interactive Session Discussion Should faculty discuss the topic in sales courses? Is it our responsibility to educate? If yes, what type of guidelines should faculty provide?

9. Interactive Session Discussion - II What are some potential research ideas?

10. Methods of Dealing with Alcohol Abuse Introduce topic in Professional Selling Classes Describe types of entertainment Provide examples i.e. Robert McCormick, CEO of Savvis Discuss Consequences

11. Discuss Consequences Legal, DUI, accidents Jeopardizing reputation, promotion, and risk of being fired. Exceeding expense levels. Abuse of budget. Getting taken advantage of by clients Making poor personal and business decisions

12. Guidelines and Suggestions Set limits (time, budget) Set expectations with client Communicate with management Communicate with bartender/waiter

13. Feedback from Professional Sales Class At Elon University Collaboration Between Love School of Business and Health Services

14. Survey Questions

15. Survey Questions Results

16. Future Research The Importance of entertaining in sales Firm policies related to alcohol purchase and payment Is alcohol consumption more prevalent in sales? Benefits and liabilities of entertaining What other areas of entertaining should be researched?