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Deden Mulyana Indonesia 2013

MOBILE OPPORTUNITY 2013. Transforming the Mobile Advertising Industry. Deden Mulyana Indonesia 2013. V.2. Content. Mobile Landscapes | Market Outlook | Business Landscapes | Market Opportunity | Key of Success | Next Action. Mobile. Landscapes. SEA MOBILE POPULATION.

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Deden Mulyana Indonesia 2013

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  1. MOBILE OPPORTUNITY 2013 Transforming the Mobile Advertising Industry Deden Mulyana Indonesia 2013 V.2

  2. Content Mobile Landscapes | Market Outlook | Business Landscapes | Market Opportunity | Key of Success | Next Action

  3. Mobile Landscapes

  4. SEA MOBILE POPULATION Mobile Users : 180 Mio ARPU : USD 4 Smartphone VS Feature : <10% Mobile Internet Users : 50% Mobile Users : 17.5 Mio ARPU : USD 14.7 Smartphone VS Feature : 27% Mobile Internet Users : 10 Mio Mobile Users : 7.79 Mio ARPU : USD 35.4 Smartphone VS Feature : 73% Mobile Internet Users : 8.11 Mio Mobile Users : 77 Mio ARPU : USD 5 Smartphone VS Feature : N/A Mobile Internet Users : 1 Mio Mobile Users : 90 Mio ARPU : USD 5 Smartphone VS Feature : 20/80 Mobile Internet Users : 20% Source : Mobile Monday, 2012

  5. SEA MOBILE POPULATION Mobile Users : 220 Mio ARPU : USD 2.3 Smartphone VS Feature : 20% Mobile Internet Users : 29% Source : Mobile Monday, 2012

  6. Simultaneous media consumption 45% People access Internet while watched TV 20% People access Internet while Listen Radio 9% People access Internet while Listen Radio and Watched TV Source : Nielsen, marcom outlook 2012

  7. Source : TNS, Mobile, 2012

  8. And They Are . . . Spend 76% for Social Networking Spend USD 2.5 per month for Internet More than 60% in the age 15-19’s 15-29’s – the greatest intentions to acquire a smartphone in the next 12 months 40+ year olds the most likely to currently own a smartphone, followed by 30-39’s Source : Nielsen, marcom outlook 2012

  9. MOBILE MARKET Outlook 2012 - 2013

  10. In 2012, Global mobile advertising spends in 2012 growth to 21,3% E-marketers.com 2012

  11. With Spends USD 0.30 Bio in Indonesia E-marketers.com 2012

  12. And in 2013 predicted to . . . USD 1.3 Bio E-marketers.com 2012

  13. MARKET OPPORTUNITY

  14. DEVICE BREAKDOWN 2012 Mobile still dominate by featured phone and Nokia is the leader in Handset market

  15. The Growth of Smartphone Users in Indonesia

  16. Smartphone Consumption In The Market

  17. Smartphone Migration in Indonesia . . . 2012 2013 According data from IDC Q3, Smartphone in 2012 reach 12.67% with Android taking 64% from total smartphone. And IDC also predicted smartphone will grow to 22% at the end of 2013. Source : IDC Q3, 2012

  18. Maximizing Mobile Opportunity

  19. Business Model Business Scenario Data Mobile Media • Broad Insights – Format, Sites, Audiences, etc • Advanced Targeting (1st and 3rd Party Data) • Advanced Combining the properties • Advanced media optimisations – Auto and Manual. Standard and Rich. • Dynamic creative to drive returns – Standard and Rich • Platform for Increasing advertisers returns and publishers yields. • Best list of partner sites, built by vertical to address agency needs • Premium placement to premium Publishers • Educating the Market • Report and track everything – Our System and Yours • Premium and performance and lot of cost model 2013 2012

  20. Next Action Robust the Opportunity . . .

  21. Broaden your category 2011 2012 2013+ Contents Telco’s Contents Telco’s Telco’s • News • Sports • Technology • E-Commerce • Entertainment • GSM • CDMA Age Location Gender Interest Handset OS ARPU Age Location Gender Interest Handset OS ARPU • News • Sports • Technology • E-Commerce • Entertainment Mobile Applications

  22. Thank You Contact: Deden Mulyana Deden.Mulyana@gmail.com +62 858 9090 5899

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