Marketing Committee Meeting - 23 19 th March 2019

1. Marketing Committee Meeting - 23 19th March 2019

2. Roll call .

3. As participants in this meeting, we need to be mindful of the constraints of antitrust laws. • There shall be no discussions of agreements or concerted actions that may restrain competition. • This prohibition includes the exchange of information concerning pricing, rates, coverages, market practices or any other competitive aspect of an individual company’s operation. • Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds. Antitrust Policy

5. Membership update Total members = 56 As of the 19th March 2019

6. 57 56 members – 19 Mar ‘19

7. Current Membership 56 members

8. Membership by Class 56 members

9. AREA Editorial Calendar H1 2019

10. Editorial Ideas for discussion – need AREA member support • Assisted or Augmented Reality – what is the difference and what are the benefits? • Comparing case studies from the leading companies deploying AR – what can we learn? • What are the business barriers to AR adoption – what is being done to overcome them? • How does AR fit into a company technology strategy? • Experience from AR wearable providers – the benefits of handsfree work • To build or buy – ways to implement AR software solution

11. AREA Monthly podcast

12. AREA monthly podcast – ideas for content • Monthly podcast of up to 20mins in duration • Combination of topics in each podcast • Thought leadership • Updates from committees • Best practice / tips / getting started • Interviews with thought leaders / AREA members • Upcoming events • New AREA members and renewals • Start with AREA workshop (a number of interviews organised) • Who would like to get involved?

13. Future events AREA workshop • AREA Workshop • AREA and McKinsey showcase • VRX Europe (Amsterdam) • AREA and PTC workshop

14. AREA Workshop 2019 • AREA and AMRC Workshop: March 2019 • This year’s workshop will be jointly-hosted by AREA and AMRC over 2 days at the AMRC Factory 2050 location in Sheffield 26 – 27 March, 2019. • Agenda highlights include: • Atheer gives a presentation on How Porsche Transformed Automotive Dealer Service with AR • Jordi Boza, Director of Sales EMEA from Vuzix gives a presentation on ‘Augmented Reality: I want to try this. How do I get started?’ • Workshop – Understanding AR uses cases and Requirements (with integrated breaks) • Learn more about the potential of AR, latest developments and more from leading global technology company, PTC. • ‘Mix ‘n Mingle’ networking session   • Enjoy complimentary drinks and snacks and experience the latest AR technology from key providers and enterprise organisations delivered to you on Factory 2050’s state of the art shop floor at the AMRC

15. AREA Workshop 2019 • AREA and AMRC Workshop: Agenda cont…. • The Next Frontier of Collaboration: Exploring the cognitive gap and potential of XR technologies with David Francis from UK-based organisation, Theorem • Workforce Challenges posed by AR: A panel discussion chaired by AREA Board Member, Christine Perey with a selection of expert panellists and influential decision-makers. • The AREA Research Capability presented by AREA Board Member, Christine Perey. • Master Class – AR UX Design: A hands-on interactive session from ThreeSixtyReality • Human Factors and the related Safety challenges facing organisations on the AR adoption journey. • Security is Key: Overcoming the challenges of AR security • Three Minute Provider Pitch – overview of the AREA AR providers and their solution • Open floor: share you AR work • For full details see our web page on the Events section of the AREA websit: http://thearea.org/event/the-area-amrc-annual-workshop/

16. AREA Workshop 2019 • AREA and AMRC Workshop: March 2019 cont…. • Some of the companies attending this year include: • PTC, Theorem, Vuzix, Atheer who are all sponsoring the event. • Exxon Mobil, BAE Systems, Talent Swarm, Kognitiv Spark, McLaren, Safran Group, Rockwell Automation, ThreeSixtyReality, Virtalis, EON Reality, BSI Standards, Boeing ….. • Call to action: • There are still spaces! If you want to register, please don’t delay and sign up before the end of the week. Go to the AMRC registration platform for more details.

17. AREA and McKinsey showcase - update • Still going ahead – looking for new date in 2019 • Target audience enterprise organisations focused on manufacturing (sourced by McKinsey) with the AREA providing the speakers and supplier / demonstrators. • Introduction from McKinsey - A welcome from our hosts and an overview of their offering in the AR manufacturing space. • Getting started in AR - An introduction to what it means to get started on the AR journey; challenges to anticipate, key use cases, case studies and benefits, potential rewards and opportunities, barriers to adoption. • Understanding the barriers to AR adoption - Overview into the barriers to AR adoption and how to overcome them. This will be set against a backdrop of traditional change management. • 20 min provider overviews - AREA Provider members provide “hands on” demos. • Wrap up - Key lessons learnt and next steps • Networking - More demos, discussion and general networking

18. AREA VRX panel • Panel in VRX – Amsterdam – 10th & 11th April • Panel to be focused on AREA enterprise members – real life solutions • Please let mark@theAREA.org know if you are interested in supporting

19. VR AR World

20. AREA and PTC LiveWorx AR Workshop • Specialised interactive, hands-on training 1hr 45min workshop session to be delivered by the AREA at the PTC LiveWorx event in June 2019, Boston. • Targeting ~50 participants - Manager level and above. • Agreed outline of the workshop: • Why you should care about AR • An interactive workshop focussing on the barriers to adoption and RoI: • AR Barriers to Adoption Working Session • Hands on ROI Calculator Bootcamp Training • The AREA will lead the work on the planning, logistics, content creation and delivery of the session both in the run-up to and on-site. • PTC will provide logistical support and resources, venue set-up, reach-out and invitation lead and co-promotion.

21. 2019 draft event plan

22. Events listing • What events are you attending in 2019? • Industry and AR events? • Opportunity for AREA pavilion? • Listing on AREA web site • Discounts and Speaker opportunities • Promote talks via blog / news / social media • Please let angela@thearea.org know

23. AREA webinars Ideas for 2019

24. AREA thought leadership webinars • What thought leadership / ideas should we promote in 2019 • Industry specific • key uses cases in {automotive, aerospace, manufacturing etc….} • Technology • The benefits of wearable devices, how to implement in your organization, business cases and technology enablers • Case studies • Examples of successful deployments {provider and customers} • Barriers to adoption • how to overcome • Sponsors of AREA workshop • Thought leadership – drive new attendees • What would help promote the ecosystem / your company? The AREA will organize the rest!

25. AREA workshop webinars • Promote AREA workshop • Work with industry organizations • EEF (manufacturing organization) - DONE • IET (The Institute of Engineering and Technology) • Promote AR ecosystem – key use cases / benefits / how to overcome barriers to adoption • Deliver thought leadership and promote AREA workshop • Can you support?

26. AREA PR • New member bulletin

27. Demographics of followers: • Twitter • US 37% • UK 11% • Russia 7% • Canada 4% • India 4% • Germany 3% • Spain, France, Australia and Mexico between 1-3% • LinkedIn • UK 4% • Australia • Germany 2% • all others US Social media & news update

28. Social media update Organic Social Media: • Now posting news, blogs and events up to every 2 hours and at least 4 times per day on Facebook and LinkedIn • Activity on LinkedIn has increased significantly over the past few months with more people sharing our news on their own LinkedIn feeds – please keep this up! • Mentions of the AREA by others companies have increased on LinkedIn and Facebook. Twitter still gets events mentions but fewer from companies • Thank you to members who regularly and consistently promote our content • Steady but slow follower growth on all platforms. New accounts appearing on Twitter and Instagram frequently but tend to have developer or consumer focus • Remember to like our pages, follow, comment and share. If members have company news, events, whitepapers, webinars, etc please let us know and we will be happy to promote these on our channels. • Remember to like our pages, follow along, comment to get your company noticed!

29. AREA news letter

30. AREA newsletter • Ideas/Input for March • ASoN tool article launch • Interview with Brian Vogelsang, Qualcomm • Interviews in progress with Barbara Chaparro, Embry-Riddle U. and JordiBoza, VUZIX • New/renewing AREA members

31. 2019 H1 – AREA Committee plan Looking at ways to share / subscribe to calendar

32. AREA marketing committee future dates Next meeting 16 April 2019 11pm Eastern

33. Appendix

34. AREA enterprise AR book

35. AREA enterprise AR Book - 2019 • Objective – collect AREA members thought leadership and insight • Delivered via AREA portal • Portal page with key information and photo’s • Basic information (name, role, company) • Top 3 use cases • What have you delivered (case studies)? • 3 challenges you faced • How to overcome • What do you recommend enterprises who want to get into the AR field? • What are your predictions for the AR industry and technology in the next 2, 10, and 25 years? • Ideas for questions?

36. Can you provide leadership? • Frame/guide the work (via bulletin board or e-mail) • Solicit volunteers and manage volunteer inputs • Schedule and host task force meetings • Compile and provide results to AREA ED • Report to the Research Committee (5 min monthly)