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Finding Your Zonta Why

Finding Your Zonta Why. Kathleen Douglass Shelli Cutting. Why?. “Start With Why” and “Find Your Why” by Simon Sinek Our WHY is the purpose, cause or belief that drives every organization or every person’s individual career Your why statement is universal

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Finding Your Zonta Why

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  1. Finding Your Zonta Why Kathleen Douglass Shelli Cutting

  2. Why? • “Start With Why” and “Find Your Why” by Simon Sinek • Our WHY is the purpose, cause or belief that drives every organization or every person’s individual career • Your why statement is universal • Getting to your why is speaking from your core values

  3. How do great leaders get people to want to be a part of what theydo?

  4. How are some people able to achieve things which defy all the assumptions? Delegates from the nine Charter Clubs who met in Buffalo, New York at the Statler Hotel on 8 November 1919

  5. Corporate Example • Apple’s competitors have access to the same talent, same consultants and same media as Apple. So,what makes APPLE moresuccessful?

  6. MARTIN LUTHERKING JR Was not the only man who suffered in a pre-civilrights America! Not the only great orator ofthe day! So, Why is it that HE led the civil rightsmovement?

  7. Can we name other leaders who galvanized change by their beliefs?

  8. Do these two examples haveanythinginCOMMON? Is there a PATTERN?

  9. There is aPattern! TheyTHINK, ACTand COMMUNICATE in the exact SAMEway.

  10. ThePattern iscalled… TheGOLDEN CIRCLE

  11. The Golden Circle –Typical People/Organizations Everyone knowsWHAT theydo

  12. The Golden Circle –Typical People/Organizations Some know HOWthey do it. Everyone knowsWHAT theydo

  13. The Golden Circle - TypicalPeople/Organizations Very few knowWHY they do what theydo Some know HOWtheydo it. Everyone knowsWHAT theydo

  14. Think, Actand Communicate “InsideOut” START WITH “WHY”! to inspire

  15. We makegreat computers(WHAT) If APPLE had ordinary marketing, communication, starting with WHAT…. Would that be inspiring? They arebeautifully designed, simple to use and user friendly (HOW) Want to buy one?

  16. Everything we do,we believe in challengingthe status quo,we believe in doing things differently! Apple’s WHY

  17. Apple’s HOW The way we challenge the status quo is by making our products beautifully designed, simple to use anduser friendly.

  18. Apple’s WHAT We just happen to make greatcomputers! Wanna BuyOne??

  19. “People don’t buy WHAT you do. People buy WHY you doit! WHAT you do is just a proof of whatyou BELIEVE!”- SimonSinek

  20. Summer of 1963,250,000 people gathered in Washington to hear Dr. King’s speech

  21. He didn’t tell people what needed to be changed inAmerica. He simply told peoplewhat HE BELIEVED!

  22. “IBelieve!” “I haveaDream!”

  23. People didn’t show up because of him! They camebecause THEYBELIEVED inwhatHEBELIEVED!

  24. Activity • Pair up with a partner and explain why you joined Zonta. • Listener write down key phrases or verbs that you hear that describe an action. • Switch roles and repeat.

  25. Action Words • Empower Honor Convince Encourage • Mentor Promote Believe Others? • Lead Act Facilitate • Change Grow Develop • Inspire Impact Influence • Educate Evolve Encourage

  26. Your WHY Statement should be • Simple and clear – one sentence • Actionable • Focused on how you’ll contribute to others • Expressed in affirmative language that resonates with you • Evergreen – personal and professional • To _____(contribution) so that _____(impact)

  27. Impact • To make people feel welcome and included in the club • To change a life • Creating opportunity • Changing the mentality • Empowering more members to step to leadership

  28. Impact • Improve the outcomes for others (girls and women through increased service, education and advocacy) • To change the awareness of inequality and to speak out about the inequality in society

  29. Example “To inspire people to do the things that inspire them so that, together, we can change our world.” - Simon Sinek

  30. Example “To empower and educate people everywhere so that they can improve their lives and achieve their goals.” -Shelli Cutting

  31. Zonta’s Why? • Can we create some why statements for our Zonta clubs and for Zonta International? • Share

  32. Start With Why and Find Your Why by Simon Sinek • Zonta International Leadership Development Committee • Shelli Cutting (EIDM presentation)

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