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Tune Up Your Sales: The Music Man Approach to Sales Success

Discover timeless sales techniques from the classic movie 'The Music Man' and learn to sell authentically in a modern world. This guide offers practical tips on engaging customers, overcoming objections, and creating excitement in the sales process. Uncover the secrets to becoming a top salesperson and building lasting customer relationships through personalized, persistent, and romantic sales strategies.

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Tune Up Your Sales: The Music Man Approach to Sales Success

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  1. Tune Up Your Sales! Scott Koepf MCC, CTC Senior Vice President of Sales Avoya Travel Aka: The Singing Salesman

  2. Simply the best movie ever about SALES! Written in the 1950s and set in 1910, but Still relevant today.

  3. How to sell like a con man … without the Con!

  4. The Music Man • By Meredith Wilson • A Train Full of Salesmen • Different Products but the Same Business • Don’t be the Itty Bitty Two by Four Kinda Store • Do you know the Territory? • What is on your Business Card?

  5. He’s a MUSIC MAN! Not the Job, the Result

  6. CUSTOMERS know Everything! • No idea you Exist or • What you do! • How do you Break through? • You are a Solution Looking for a Problem • Until You Confirm the Problem …

  7. Determine the TROUBLE! Questions will uncover Concerns Then Paint the Solution…

  8. But the Customer Still may Resist and Present Objections They Pick at you a little They Talk at you a little And they want Cheap, Cheap, Cheap!

  9. Don’t let Customers Pick your Brain and Leave … Personalize the Sale Be Persistent and Romance the Sale!

  10. But it isn’t about the close … Create and Maintain a Journey of EXCITEMENT!

  11. All great Salespeople: • Know the Territory • Know Who/What they are • Ask Rehearsed Questions • Find the Trouble • Paint the Solution • Personalize the Presentation • Romance the Customer • Create Anticipation and Excitement • So that you will hear your Customers …

  12. There were Agents are all around, And I never heard them Selling, No I never Heard them at All Till There Was… YOU!

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