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BUSINESS STRATEGY

BUSINESS STRATEGY. Flow of the presentation Overvieww History Mission ,vision Goals and objectives Factors affecting strategic plans SWOT PESTEL analysis Porters five forces model significance of stakeholder strategic planning

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BUSINESS STRATEGY

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  1. BUSINESS STRATEGY

  2. Flow of the presentation • Overvieww • History • Mission ,vision • Goals and objectives • Factors affecting strategic plans • SWOT • PESTEL analysis • Porters five forces model • significance of stakeholder • strategic planning • Conclusion • references

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  4. OVERVIEW • Sony corporation is a public company. • The name Sony is given to the organization is the combined with two names “Sonus” means Sound and Sonic and “Sonny” means Little Son. • Corporation was founded in 1946 by two person named Masaru Ibuka and Akio Morita • Its Headquarter is in Japan. • Sony corporation in playing in the industry of Consumer Electronics Entertainment. • The company is serving worldwide . • Leading Manufacturer of Audio, Video, Communication and information technology products.

  5. HISTORY • 1946 - Establishment of Tokyo Telecommunication Engineering • 1950 - introduced first Japanese tape recorder • 1955 - First transistor radios • 1957 - First pocket-sized radio • 1960 - American Branch Sonam (Sony Corporation of America) • 1979 - Came up with Walkman personal stereo with a quality sound 5

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  7. 1994 -Sony Play station. • 1997 - JV with Philips to make Super Audio CD • 1998 - Launched Wega flat-screen TV in television sector • 1999 - JV with Philips, Sun Microsystems to develop and networked entertainment products • 1999 - Walkman with MP3 capabilities

  8. 1999 - Formed PlayStation.com – games/software online • 2000 - Introduced Sony Broadband Entertainment • 2001 - JV Sakura Bank and JP Morgan Chase for online bank. • 2009 - The Sony’s market went to boom increased • Till now it’s a leading company in this sector

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  10. Mission ,vision and objectives Mission To be advanced in the field of technology and provide quality of products and to provide a long life experience to the customer . vision Exploring opportunities for new business and invites the new innovation in their product and to work on both the objectives profit and sustainable growth.

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