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25 Years of Wadi and More to Come

Discover the remarkable journey of Wadi Group over the past 25 years, from humble beginnings in 1957 to becoming a leader in the industry. Explore key milestones, strategic decisions, and the drive for success that propelled Wadi to new heights. Join us as we pave the way for the next 25 years of innovation and growth.

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25 Years of Wadi and More to Come

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  1. 25 Years of Wadi and More to Come by Musa Freiji Second Wadi Family Assembly Lebanon, June 25-28, 2009

  2. ِOutline • 1957: The Start • 1972: The Independence • Why The Arab World in 1976 • Why Egypt in 1984 • Why Successful • Why Ambitious • Why The Sky Is The Limit • Next 25 Years

  3. June 1957 = graduation ( AUB ) Oct. 1957 = first job ( Green Leaf ) May 1957 = first owned farm ( The White Farm ) Oct. 1958 = first large scale partnership ( A.Wardi & Co. ) 1959-1965 = development of the Lebanese Poultry Industry 1965-1972 = development of the export market 1957- The Start

  4. 1972-The Independence • July 1972 = Tanmia • Jan. 1973 = Haditha and Arab Poultry Co. • Feb. 1973 = Price war • June 1973 = Closure of Lebanese borders • Aug. 1973 = Syria Poultry • May 1975 = Start of Lebanese Civil War

  5. Export contacts Good quality chicks and hatching eggs Good after sales service 1976 Saudi Poultry Co. Saudi Agricultural Development Co. Jordan Poultry Breeding Co. Homs Poultry Co. ِWhy the Arab World in 1976?

  6. Tony’s dilema Philip’s exhaustion Ramzi’s look out Musa’s adventure Why Egypt in 1984?

  7. Reject partnership with no added value Start with what we know best Count on competition weakness Synergy of skills and diligence Develop new rather than employ existing local managers Learn from mistakes and embark on immediate correction Innovate and cut costs Expand to deter and discourage competition Rely on ethics and values Why Successful?

  8. To become leaders To remain ahead To maintain a competitive edge To grow with financial institutions’ blessings To attract investors To ensure a prosperity for owners and employees Why Ambitious?

  9. To be proactive To engage in policy making To play a positive role in the country’s economy To replace imports wherever feasible To export To reduce costs and improve quality To establish Wadi’s culture To take pride in our achievements Why UnLimited?

  10. To Maintain and advance Wadi’s culture To quickly change course and slash unsuccessful business To expand in areas and industries, where we operate, that have a definite competitive edge To maintain loyal staff To engage young blood and train them To target available and willing new generation of Wadi Family members and engage them in Wadi leadership roles To remain leaders in every industry or business Wadi is into To remain cohesive, tolerant and wise Next 25 Years !!

  11. Thank You

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