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International Workshop on Population Projections using Census Data

This workshop session focuses on strategies for presenting population projection results, including guidelines for preparation, report writing, and use of visual aids. Participants will also learn how to tailor their message for different target audiences and make their findings more compelling.

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International Workshop on Population Projections using Census Data

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  1. International Workshop onPopulation Projectionsusing Census Data 14 – 16 January 2013 Beijing, China

  2. Session VII:Presentation of the results of projections • Guidelines and tools for the preparation of results • Presentation of country projections by participants

  3. How to present the results of population projections • General guidelines – how to get the message cross • Preparing a report • Visual aids • Presentation Media

  4. Population Projection – Presenting Results • Large amounts of data • Published in a number of different ways • A press release • An executive summary • A full report, sometimes with a number of annexes.

  5. Getting the message cross • Who is your target audience? Government ??? General public experts

  6. Getting the Message Cross • Why should my audience want to know/read about this? • Internet age, short attention span • The “snack culture”

  7. Telling a Statistical Story • Is there a story? • What have you found? • How does it impact daily life? • Stories: • Social security not sustainable for the long term • World population growth will occur in urban areas • Non-stories: X The report is published today... X Population projection is prepared …

  8. Telling a Statistical Story • Compelling headlines • The highest since, the lowest since … • Something new • The first time, a record, a continuing trend • Examples: • Gasoline prices hit 10-year high • Crime down for a third year in a row • July oil prices levelled off in August

  9. Compelling Headlines

  10. Telling a Statistical Story • Write like a journalist – the ‘inverted’ pyramid Right-side-up Inverted

  11. Telling a Statistical Story • Make the number “stick” • Don’t peel off the onion, get to the point • Avoid proportions in bracket

  12. Make the number “stick” (cont.) • Avoid changing denominators • Reduce big numbers to understandable levels

  13. Technical Report - Elements • Title page • Table of contents • Motivation and objectives • Data source and assumptions • Findings • Conclusions and recommendations

  14. Technical Report - Canada

  15. Technical Report - Canada

  16. Visual Aids • Charts • Maps • Other?

  17. Explaining Assumptions Source: US Census Bureau

  18. Projected vs Observed

  19. Projections by scenario Estimated and projected world population according to different variants, 1950-2100 (billions) Source: United Nations, Department of Economic and Social Affairs, Population Division (2011): World Population Prospects: The 2010 Revision. New York

  20. Showing the Contrast Population of Europe, Africa and Sub-Saharan Africa (millions) Source: United Nations, Department of Economic and Social Affairs, Population Division (2011): World Population Prospects: The 2010 Revision. New York

  21. Pyramid

  22. Pyramid - 2 in 1

  23. Pyramid - Animated

  24. Thematic Maps Source: United Nations, Department of Economic and Social Affairs, Population Division: World Urbanization Prospects, the 2011 Revision. New York 2012

  25. Interactive Maps Source: http://www.planning.sa.gov.au/instantatlas/ageingatlas/atlas.html

  26. Presenting results - Media • Printed documents • Online presence • PowerPoint • Movies (YouTube, etc.) • Blogs • Social media

  27. Presentation of country projection by participants

  28. Thank you

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