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SWAP Success

SWAP Success. Campaign Review. Background Paul Wales Co-operative involvement Options for future of SWAP. Research. Has SWAP campaign been beneficial in terms of awareness and sales Importance of specific areas of campaign Renewal of SWAP membership Additional benefits moving forward.

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SWAP Success

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  1. SWAP Success

  2. Campaign Review • Background • Paul Wales Co-operative involvement • Options for future of SWAP

  3. Research • Has SWAP campaign been beneficial in terms of awareness and sales • Importance of specific areas of campaign • Renewal of SWAP membership • Additional benefits moving forward

  4. Campaign Options Full Campaign v Reduced Campaign

  5. Reduced Campaign • Reduced brochure size • Reduced brochure distribution • Little or no web presence • No social media activity • No CRM

  6. Full Campaign Continued success of SWAP

  7. Proposal • What can we do today? campaign • Approx 199 attractions and 184 activities across region • with opportunity to build participation • Integrated campaign approach working with other CRT lead campaigns

  8. How? • CRT & Southern Wales • Destination marketing • Resource (personnel) • Resource (budgets)

  9. Next Steps • Agreed participation by Friday 21st September 2012 • Invoices to be sent 1st week October • Payment required within 30 days • Campaign start Jan 2013

  10. Thank You Q & A

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