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The Economics of Pricing (cont.)

The Economics of Pricing (cont.). Practical Considerations. Full Cost Pricing Reconsidered. Price Makers vs. Price Takers. Marginal Cost Pricing Reconsidered. Possible customer revolts in the west. Diversion and re-export of drugs to the west.

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The Economics of Pricing (cont.)

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  1. The Economics of Pricing (cont.)

  2. Practical Considerations

  3. Full Cost Pricing Reconsidered

  4. Price Makers vs. Price Takers

  5. Marginal Cost Pricing Reconsidered

  6. Possible customer revolts in the west. • Diversion and re-export of drugs to the west. • Expensive lawsuits by poor people in western courts.

  7. Other Pricing Notes

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