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Communicating Credit Where Credit is Due

Communicating Credit Where Credit is Due. AKA: DRAFT Communications Strategy for BMP Verification. Communications Workgroup Meeting October 18, 2012. Why?. Recommendation of the NAS Independent Review of the CBP partnership CBP news post NAS summary re: tracking/accounting

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Communicating Credit Where Credit is Due

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  1. Communicating Credit Where Credit is Due AKA: DRAFT Communications Strategy for BMP Verification Communications Workgroup Meeting October 18, 2012

  2. Why? • Recommendation of the NAS Independent Review of the CBP partnership • CBP news post • NAS summary re: tracking/accounting • Requested by partners so they can fully “count” all on-the-ground practices to help meet TMDL goals • State Secretaries & Federal reps of partnership (PSC) agreed to do this

  3. Why? • PSC Decision – Feb. 2012 • To proceed with creating: • BMP verification framework • Initial schedule • Process • Agreed to: • Resolve and approve issues related to review, modification & adoption Initial schedule • A schedule on behalf of the partnership; • Communicate the adoption of the framework widely with stakeholders

  4. CommWkgp Charge Help think through an extended communications plan playing out over several years Prepare draft for PSC meeting – Dec. 2012

  5. Top Level Messages • Rewarding Efforts • Your work deserves to be credited and recognized. • Improving Accuracy • We want to know our efforts are or are not working so we can adapt & improve. • Building Partnership • Local voice and work is critical because all actions, even smaller ones, matter.

  6. Audiences • CBP Partnership • State/local assistance providers • gov’t agcy officials, conservation & planning districts, stormwater auth., agribusiness • Local “implementers” • farmers, municipal employees, w’shed orgs, ngo’s

  7. Engagement • Internal – near-term • External – short-term • News release/press coverage • Social media releases, tweeting • Targeted media outreach • “CBP Road Show” – education/outreach meetings across watershed? • External – long-term • Consistent, repetitive reference value of reporting and ease of doing so on all CBP partner websites/communications

  8. Challenges • Messaging that convinces ppl that through verification, they are making a difference – ie: it’s worth their effort • Establishing comm. channels for targeted audiences (and tens of thousands more ppl w/ varying interests) • Sustaining communications for extended period (years) – long enough to create buy in and result in new actions

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