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1Q14 IBM SWG Sales Academy – ECM and ILG Sessions. SWG Sales Academy Event . Objective: Deliver best in class SWG WW enablement to ensure our sales force is confident in positioning and selling key technology decision makers When: January 30 – February 1 (February 2 for IBM)
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SWG Sales Academy Event • Objective: • Deliver best in class SWG WW enablement to ensure our sales force is confident in positioning and selling key technology decision makers • When: January 30 – February 1 (February 2 for IBM) • Where: Orlando • Who: SWG Division / Technical Sellers / Selected other Sellers and Business Partners (by invitation) • 2.5 days enablement delivered through “Knowledge Sharing” and “Activated Learning” • Consistent assets across all segment tracks / sessions (client presentations, conversation guides / narratives, etc …) and make available via PartnerWorld. 1 Core SWG content • SWG main tent: strategy and positioning • Positions IBM growth initiatives • Aligns to new LOB buyers 2 Prescriptive tracks by Segment • Tracks aligned by segment areas, leading roles and supporting solutions • Knowledge sharing sessions • First Line Manager coaching enablement 3 Activated Learning • Stand and deliver role play use cases • Applied exercises using live accounts • Reinforcement of best practice selling tools • Value focused demo delivery enablement 4 Teaming to Win • All SWG brands and roles together • Partner inclusive • Category level messages to enhance vision