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Some Insight into Qualitative Analysis

Gain insight into qualitative analysis methods, such as line-by-line examination, code-based analysis, pattern and theme identification. Learn how to identify recurring concepts and develop themes for interpreting qualitative data.

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Some Insight into Qualitative Analysis

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  1. Some Insight into Qualitative Analysis N.I.Teufel-Shone, PhD College of Public Health University of Arizona SREP 2015

  2. Nature of Qualitative Data • Notes from observations or individual or group interviews • Full transcripts from individual or group interviews • Video of interviews • Excerpts from newsletter/newspaper articles • Photographs • From participants • Of community events and/or notifications

  3. Task • Address the purpose or research question close at hand. Why did we asking this question? • Analysis process involves a systematic examination of the data to identify significant concepts, sifting trivia from significance

  4. Units of analysis • Line-by-line, examining • Phrases • Words • Or larger units, examining • whole sentences, • paragraphs or • responses to specific questions

  5. Use of codes in analysis • Software assisted qualitative analysis uses a code based system (NVIVO, ATLAS) • Codes are derived inductively during the data review • Codes reflect recurring phrases or concepts • Codes are used to develop a code book that guides computer assisted search • Frequency and distribution of codes is summarized to contribute to interpretation

  6. Investigator and Consensus Content Analysis • Searching text for recurring concepts or ideas • No coding • Identifying core consistencies and ideas

  7. Pattern and Theme Identification • Group phrases and observations of similar content to reveal a descriptive pattern • Content analysis reveal patterns • Collectively those patterns to yield a theme • A Theme is an overarching concept

  8. Thematic Analysis • Identification of a theme • Example from “Safe Places” Project

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