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Guess the topic???. Customer Service. Lesson Outcome. Define customer service Describe different types of customer service – P1 Describe characteristics of consistent and reliable customer service – P2 Compare how business satisfy customers – M1. What is Customer Service?.
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Lesson Outcome • Define customer service • Describe different types of customer service – P1 • Describe characteristics of consistent and reliable customer service – P2 • Compare how business satisfy customers – M1
What is Customer Service? • All the ways businesses meet their customers expectations to satisfy customers. But how do business satisfy customers? LO: Define "customer service”
Examples of Good Customer Service http://www.youtube.com/watch?v=BJ8iwzKbXKc Watchthis clip and list examples of good customer service and poor customer service Examples of customer service
Examples of Good Customer Service • Greeting customers with a smile – attitude and behaviour • Having products in stock and ready to buy • Providing information about products in store • Having enough staff for customer to speak to • Meeting specific customer needs and dealing with problems • Staff should know the scope of their job role • After sales support
Consistent and Reliable • Consistent • If customer service is consistent it means the same procedures are used to same high level of standard • Reliable • being dependable, delivering regular responses to all customers.
Task: Make a list of all the people that provide customer service in a doctors surgery – 2 mins
LO: Explain the difference between DIRECT and INDIRECT customer service Customer Service Roles in a Business Service Deliverer Direct Service Indirect Service
Different customer service roles in a business • Service Deliverer - Someone who provides customer service – simple as that! • Direct – Is in direct contact with the customer • Indirect – Is in the background and does not contact customer BUT still contributes to customer service
In a doctors practice there are: • Doctors • Nurses • Cleaners Task: Catergorise them into direct and indirect customer services • IT Support • Decorators • Receptionists Explain the difference between DIRECT and INDIRECT customer service
What types of customer service do business have? • Front - Line Customer Service • All service deliverers who is the first person a customer is in contact with are called Front - Line Customer Service • Eg.
What types of customer service do business have? • Face to face service • Where the customer is dealt with with the service deliver face to face • Remote customer service LO: Describe the types of customer service
What types of customer service do business have? • Remote customer service • A method to provide customer service without customer having to visit the premises • Eg. Online companies such as Trainline LO: Describe the types of customer service
Customer Satisfaction • Customers are satisfied if they get the service they expect • Why is that important? • IF THEY DON’T GET THE SERVICE THEY WANT THEY WILL NOT RETURN
How Businesses Satisfy Customers! Scenario You are in charge of customer service across all PC World stores. Think of a technique to provide customer service for the given scenario. Provide reliable, detailed description of the products on sale to help the customer make a decision A customer is unsure about which computer to buy. What can the service deliverer do? Providing Customer Satisfaction