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Public Relations

Public Relations. Public Relations. A public is any group that has an actual or potential interest in/ or impact on a company’s ability to achieve its objectives.

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Public Relations

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  1. Public Relations

  2. Public Relations • A public is any group that has an actual or potential interest in/ or impact on a company’s ability to achieve its objectives. • Public Relations (PR) involves a variety of programs designed to promote and /or protect a company’s image or its individual products.

  3. PR activities • Press Relations: Presenting news and information about organization in the most positive light. • Product Publicity: sponsoring various efforts to publicize specific products. • Corporate communication: promoting understanding of the organization with internal and external communication. • Lobbying: dealing with legislators and government officials to promote or defeat legislation and regulation. • Counseling : Advising management about public issues and company positions and image. This include advising in the event of a mishap when public confidence in a product is shaken.

  4. Marketing Public Relations • The old name for MPR was publicity, which was seen as the task of securing editorial space- as opposed to paid space- in print and broadcast media to promote or hype a product, place, or person. • MPR goes beyond simple publicity and plays important role in the following tasks:

  5. MPR • Assisting in the launch of new product • Assisting in repositioning of a mature product • Building interest in a product category • Influencing specific target group • Defending products that have encountered public problems • Building the corporate image in a way that projects favorably on its products

  6. Major decisions in marketing PR • Establishing the marketing objectives • Choosing the PR Messages and Vehicles • Implementing the MPR plan • Evaluating the MPR results

  7. Establishing the marketing objectives • Build Awareness • Build credibility • Stimulate the sales force and dealers • Hold down promotion cost

  8. Choosing the PR message and vehicles • Identify and develop interesting stories • Identify and develop newsworthy events • Event creation

  9. Implementing the MPR plan

  10. Evaluating the MPR results • Exposures • Awareness/comprehension/attitude change • Sales and profit contribution

  11. Major tools in Marketing PR • Publications • Annual report • Sales brochures • Articles • Newsletter & magazine • Audio-video materials

  12. Major tools in Marketing PR • Events • News conference • Seminars • Outings • Exhibits • Contests competitions • Anniversaries • sports and cultural sponsoring

  13. Major tools in Marketing PR • News • Speeches • Public service activities • Identity Media

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