200 likes | 215 Views
Super Humans. Apr 16 th 2013. Global Shipments. Romanians Internet Today. 8 mil. 7 mil. 7 mil. 6,5 mil. 5,4 mil. Romanians Internet A Year Ago. 7 mil. 7 mil. 5,4 mil. 5 mil. 4,5 mil. Romanians Internet Two Years Ago. 7 mil. 7 mil. 5,4 mil. 3 mil. 3 mil.
E N D
Super Humans Apr 16th 2013
Romanians Internet Today 8 mil 7 mil 7 mil 6,5 mil 5,4 mil
Romanians Internet A Year Ago 7 mil 7 mil 5,4 mil 5 mil 4,5 mil
Romanians Internet Two Years Ago 7 mil 7 mil 5,4 mil 3 mil 3mil
Today, The Smartphone Community In Romania Is The Size Of Facebook Community =
The Fourth Life Of The Mobile Phone voice text internet apps
paid earned owned
Mobile is an: • Owned media • The communication to retail missing link
Brand communication will arrive soon on the smart devices • But there is a big change in the approach • The mobile is not a medium
The mobile is a power tool • Empowering people • The mobile is a super hero’s tool. • Enhancing and facilitating are the main attributes of the mobile.
Brand Powers • Business related • People’s life related
mugur.patrascu@ileo.ro • @muggur