Academic-Writing to Business-Writing

1. Academic-Writing to Business-Writing Writing that Works (2010). Oliu, Brusaw, & Alred

2. Academic-Writing to Business-Writing

3. Business Writing Differs Purpose • Academic writing is to demonstrate learning. • Business writing is to meet an organizational need.

4. Business Writing Differs Audience • Academic writing is for the instructor, who already knows the information. • Business writing is for internal & external constituencies, who most often, do not know the information you need to share.

5. Business Writing Differs Organization • Academic writing is essay format • Business writing is organized to the reader’s needs.

6. Business Writing Differs Style • Academic writing is most often formal. • Business writing is conversational. • Review HBR article on “What do you mean – Style?”

7. Good Business Writing… • Is clear & concise • Is complete • Is correct • Saves the reader’s time • Builds goodwill

8. Business Writing Differs Visuals • Academic writing is mostly narrative. • Business writing employs multiple strategies to convey a message – tables, charts, Powerpoints, and more.

9. Business Writing Checklist/Rubric

10. Controlling Sentence Length • Sentence Length • 8 words • 15 words • 19 words • 28 words • Comprehension Rate • 100% • 90% • 80% • 50%

11. Conventional Formatting • Use 11 font size • Standard margins • Single-spaced • Times News Roman, Veranda, Arial • Follow cultural conventions