1 / 30

HOSPITAL COMMUNICATIONS MEDIA

HOSPITAL COMMUNICATIONS MEDIA. I NTRODUCTION. We are a Full Service Advertising Company in India. Our Excellence is to provide BEST S olutions for, Brand Promotions. We enhance eco - friendly B rand C oncepts to serve you better. F ACTS. 12 years in the industry.

gent
Download Presentation

HOSPITAL COMMUNICATIONS MEDIA

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. HOSPITAL COMMUNICATIONS MEDIA

  2. INTRODUCTION • We are a Full Service Advertising Company in India. • Our Excellence isto provide BEST Solutions for, Brand Promotions. • We enhance eco - friendly Brand Concepts to serve you better.

  3. FACTS 12 years in the industry 26 Established Offices throughout INDIA 6 Successful Years in Kolkata

  4. OUR BUSINESS STRUCTURE Hoarding Gantry Back-lit / LED kiosk Airport Advertising Mobile Media Hospital Branding

  5. GANTRY

  6. HOARDING

  7. KIOSK

  8. AIRPORT ADVERTISING

  9. MOBILE MEDIA Private Bus Mini Bus Yellow Cab Auto

  10. We are taking the heights of Brand Promotion one step ahead by Introducing IN HOSPITAL BRANDING

  11. IN HOSPITAL BRANDING Mediums such as Hoarding, Kiosk, Television, Internet ect , has been an integral part of Media Communications . In Hospital Branding is a very Innovative and Important Media for your Brand Promotion where the OTSvalue is Extremely High.

  12. What is - In Hospital Branding ? Hospital is one of the places where people from all the economicstrata of the society visits. Though it is an non clustered form of advertising,theOTS value would be sky reaching. No additional investment from the hospitals end because ,the available existing spaces of the premise will be used for the brand promotion. Additional income for the Hospital Authority.

  13. spaces provided would be use for Specific Branding as well as Dual Branding. Branding will be done considering the reputation and the brand value of the Hospital. Innovative and Effective Media for the incoming brands to communicate with the target audience

  14. Benefits to the Hospital No additional investments. By using the vacant spaces can generate more revenue. Taking interiors into the consideration the fixtures to be used for the brandings would be of most advanced quality such as stainless steel,powder coated steel,alluminium,acrylicsheet,ect. Incoming Brands will be of relevant products so that the Hospitals also get benefits in terms of revenue as well as brand value. Maintenance of the fixtures and other branding materials will be done by us.

  15. Benefits to the Incoming Brands Get to gel amongst the various economic strata of the society. As it is a non clustered form of advertisement the OTS value would be very high. No other distractions involved for the waiting patients or by standers while viewing the attractive advertisements

  16. Dual Branding Concept A portion of the panel is used for advertisement and the other portion to be used for certain information about the hospitals such as : The department info Doctors schedule Treatment modalities Treatment packages info , etc

  17. Areas to be utilised for Branding purpose Main Entrance Drive Ways Parking lots Main porch Reception/ Lobby Patient waiting Areas Individual Consultant Rooms Washrooms Cafeteria Individual Wards Specific Departments, etc Parking lot

  18. Sectors to be Approached Pharmaceutical Companies (Ranbaxy,Pfizer,Cipla,etc) FMHG (Crocin,Moov,Iodex,ect) FMCG (Britannia,Parle,Dabur,ect) Cosmetics (Emami,HindusthanUniliver,Garnier,ect) Toiletries (Lux,Dettol,Colgate Palmolive) Chocolates (Dairy Milk,Nestle,Amul) Baby care products (Huggies,Lactogen,Johnson & Johnson,ect) Health Drinks (Complan,Horlicks,Glucovita,ect) Antiseptics (Boroline,Suthol,Savlon,etc) Contraceptives (I Pill,Unwanted 72,etc)

  19. Fitness equipments (GK Sports,Bodyline,Goldy’sGym,etc) General medical equipments (Acucheck,Hicks,etc) Sugar supplement (Sugarfree,Zero,etc) Dietary Supplements (Dabur,P&G,Emami,etc) Calcium supplements (Calcium Sandoz,etc) Telecom sector (Vodafone,Airtel,TataIndicom,Nokia,ect) Insurance sector (LIC of India,Max New York Life,Aviva,etc) Banking (HDFC,ICICI,SBI,ect)

  20. Educational Institutes (NIIT,NSHM,ICFAI,etc) Real Estate (Urbana,Pioneer,EdenCity,etc) FMCD (Samsung,LG,Vidiocon,etc) Automobile (Hyundai,MarutiSuzuki,Mitsubishi,etc)

  21. WIN – WIN SITUATION INCOMING BRANDS HOSPITAL

  22. THANK YOU Best Regards, Prerna Sadani Asst. Manager

More Related