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International Sports Events and the increase of trafficking in human beeings. The experiences in Germany: The Football World Cup 2006 and the campaigns against trafficking Mechtild Maurer ECPAT Germany. From Spring 2004 - Spring 2005. Fear for the Football World Cup 2006:
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International Sports Events andtheincreaseoftrafficking in human beeings The experiences in Germany: The Football World Cup 2006 andthecampaignsagainsttrafficking Mechtild Maurer ECPAT Germany
From Spring 2004 - Spring 2005 Fear forthe Football World Cup 2006: • An increasenumberofcasesoftraffickingandforcedprostitution The followingstepshavebeenundertaken: • Analysis thesituationsduringformersportsevents • Potential objectivesforawarenessraisingactivities • Potential stakeholdersformeasuresand/or a campaign • Ideasfor a wide ranging campaign
The PreparationPeriod • Somenetworksandorganisationsstarts… • In 2004, somelater in 2005 • Somewithsupportof professionals PR agencies (Saatchi&Saatchi) • Importantroleofwomenorganisations • Importantroleofthechurches • The focushasbeenmore on forcedprostitution, • less on traffickingof human beeing • Not in thefocus: • human traffickingforforcedlabourandchildtrafficking
A widerangeofCampaigns The generalpublicandthepoliticians • Final Whistle - Stopforced Prostitution (a broadnetwork) The generalpublic, the potential victimsandtheclients • Take Action againsttraffickingandforcedprostitution (Diakonisches Werk der EKD) • Red Card- www.stoppt-zwangsprostitution.de (FiM) • Look at … a woman (Schau genau ... eine Frau) • Againstforcedprostitution (SOLWODI Totargetclients: • Responsibleclient: www.verantwortlicher-freier.de (BAN YING) • www.freiersein.de (Contexte.V.)
Slogan:BeActiveAgainstForced ProstitutionrunbyDiakonisches Werk, thesocialwelfareinstitutionoftheprotestantchurch in GermanyStart in 2004
Objectivesandconcerns • Focus on thespecifictargetgroupsofvisitorsofthefootballworldcup • Togetherwiththe German Protestant Church (EKD) • Tocommunicatethehelpsystemandthecasemanagementforvictimsand potential victimsoftraffickingandforcedprostitution • Tosupportvictims • Tosensitizeclients not tolookaway • Tosensitizethegeneralpublic
Messages andActivities • Call the Hotline 0180 2006 110 (24 h callcenter) • Report tostoppt-zwangsprostitution@web.de • Report tothecounsellingcentersforvictmsof human traffickingortothe Police • Posters – (forexample in railwaystations) • Postcardsand leaflats (for example 650.000 Freecards) • TV-Spot in theUnderground, Spot „Krystina“ in Kinos • 3000 Citylight-Posters nationalwideand on theairport • Advertismentin News Papers
The Spot „Krystina“wastheTV introspotforthemovie Lilja 4-ever in thecinemas all over Germany
Slogan: Final Whistle – StopForced Prostitution Underthepatronageof Klaus Wowereit Lord Mayor of Berlin Dr. Theo Zwanziger ExecPresidentofthe German Football Federation DFB Run by amnestyinternational Deutschland (ai) – Bundesarbeitsgemeinschaft kommunaler Frauenbüros und Gleichstellungsstellen – Bund Deutscher Kriminalbeamter (bdk) – Bundesverband Sexuelle Dienst-leistungen (BSD) – Bundesweiter Koordinierungskreis gegen Frauenhandel und Gewalt an Frauen im Migrationsprozess e.V. (KOK) – Deutscher Frauenrat – Deutscher, Gewerkschaftsbund (DGB) – Bundes-verband Frauenberatungsstellen und Frauennotrufe, Frauen gegen Gewalt – Internationale Arbeit sorganisation(ILO) – Männer gegen Männergewalt – Männerarbeit der Evangelischen Kirche in Deutsch-land – MedicaMondiale – Ökumenisches Forum Christlicher Frauen in Europa e.V. (ÖFCFE)
ObjectivesandConcerns The goal was toputpressure on policymakerstotakestrongeractionagainsttheseseriousviolationsof human andwomen‘srights The campaign was not directedagainstfootballfans, clientsofprostitutesorprostitutes The campaignbackedthelegislation on prostitutionpassed in Germany in 2002 thatlegalisessexservicesundercertainconditions. Theo Zwanziger
Activities • The core of the action was a widespread signature campaign to support a detailed set of urgent policy recommendations to combat human trafficking and forced prostitution We therefore urgently recommend that the German Federal Government and state Administrations do the following: - Provide economic assistance that specifically promotes economic independence…. - Provide local counseling and aid projects…. • 80.000 signatures – everysignaturescounts
Activities • Launch with Klaus Wowereit and Dr. Theo Zwanziger on the 8th of March 2008 • A lotofmaterialsandstreetactions - forexamplea scheduleofthematcheswiththecampaigninformations • Brochuresandflyers • Whistleson a cordthatfeaturedthecampaign logo andmessages • Communication platformandwebsite • Information duringthewholeevent on the „Fan Miles“ and in theareaofthepublicviewing
Additional Campaigns In – out? Say notoforcedprostitution
Evaluation andResults • The 2006 Football World Cup was enormouspeacefulsummerparty • Most ofthewellfoundedfearsprecedingtheeventdid not in factmaterialise • Data frompoliceandministrysaidforcedprostitutiondidn‘tinscreaseduringthegames • Traffickingcouncellingcentersandhotlinesdidn‘tregisterhigherdemandsfortheirservicesduringthegameseither • The campaignsreachedmorethanmetoneoftheirmostimportantgoals, • namelytoraisepublicawarenessoftheproblem.
Evaluation ofthe Hotline 01802 331 333 • 21 caseshandedovertocounsellingcentersandshelters • 4 forcedprostitutes • 21 % Junk call • 44 % women • Almostno links totheworldcup
Somemoreconsiderations • Noinformationandfocus on trafficking in general – exploitationoflabour • Noinformationandfocus on childtrafficking – beggingchildren, pickpockingchildren • Security measureshavebeen so high thatcriminalsfaced a high risk • The sunnyweather (includingthepublicviewingeverywhere) hasbeenverysupportivefortheawarenesscampaignand also the high attendenceofyoungwomen • Keep in mind: prostitutionis legal in Germany