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What Makes a Great Web Site?

What Makes a Great Web Site?. By Andrew B. King Created: May, 1995 Revised: Aug. 3, 1999 Presented by: Dominique Monteil. Introduction. What are the essential traits of great Web sites?

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What Makes a Great Web Site?

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  1. What Makes a Great Web Site? By Andrew B. King Created: May, 1995 Revised: Aug. 3, 1999 Presented by: Dominique Monteil

  2. Introduction • What are the essential traits of great Web sites? • This article broke down the essential characteristics of great Web sites into some easily followed rules of thumb • Note: Created in 1995 and updated in 1999 • The article is 10 years old and Web site design has changed dramatically

  3. Site Guidelines Original content is the most important trait of a great Web site. Customize and target your content/site to your users. Think "one-to-one" Web sites. The second most important trait a Web site should have is interactivity. Users equate poor organization with poor site design. Many sites on the Web are just lists that someone else has already done. Conclusion

  4. Original content is the most important trait of a great Web site. • Web sites should: • Provide credible, original content in as many forms as possible. • Provide valuable, timely information to the user, not lots of data. • Updated regularly • Share everything you learn

  5. Customize and target your content/site to your users. Think "one-to-one" Web sites. • Custom-tailor the information to user preferences. • Be responsive on a 56 Kbps modem (the typical Web user)*. • Use graphics carefully to convey information. • Break up your tables vertically for a cascading load to appear more responsive (Front/Home page) • Optimize graphic file size for Web display • Optimize your HTML by removing excess spaces, comments, tags and commentary, especially on your home page, to minimize file size and download time. • Be easy to read.

  6. The second most important trait a Web site should have is interactivity • Be interactive; good interactivity engages the user and makes your site memorable. • Use self-generating content • Ex. blogs

  7. Users equate poor organization with poor site design. Be well-organized Use an appropriate metaphor Match customer profiles with Net demographics (now about 50/50 educated males/females). Fill a niche.

  8. Many sites on the Web are just lists that someone else has already done. • Dominate a subject area; become the site for that subject. • Have a secure and automated server • Tracking • Automation • Bots • Searching • Security

  9. Conclusion The Web is an interactive, dynamic, and rapidly changing new communications medium that your Web site should reflect. Well-organized, edited, and timely original content set in an attractive, interactive, and uniform format are some traits of great Web sites.

  10. Questions? http://www.webreference.com/greatsite.html

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