Preparing a business plan

2. Preparing a business plan Workshop APL

3. Leading a business Drives and values Context Actions Leadership styles

4. ECONOMIC LOGIC INTERNAL LOGIC CUSTOMER LOGIC PROCESS LOGIC PRODUCT LOGIC External Logic • Introducing:BUSINESS LOGIC • What are you trying to do, as a business ? • Is it cohere?

5. ECONOMIC LOGIC INTERNAL LOGIC CUSTOMER LOGIC PROCESS LOGIC PRODUCT LOGIC Beyond logic... …there are data. Business metrics for these logics are the balanced scorecard

6. Drives and Values Local Situation Eleborating on External Logic Economic Logic Custumer Logic Product Logic Process Logic Internal Logic Actions Leadership Workshop

7. Drives and values • What are we going to built and why? • What are the 3 most important values for your organization? • What competences do we need to achieve this?

8. ECONOMIC LOGIC INTERNAL LOGIC CUSTOMER LOGIC PROCESS LOGIC PRODUCT LOGIC External Logic THE INDUSTRY THE TRENDS • New entrants • Suppliers • Buyers • Substitutes • Rivalry • Economic • Demographic • Political/legal • Technological • Socio-cultural

9. Check the external environment for opportunities and threats the organization faces, due to forces in its own sector and trends in the world around it? Questions: • What are your key opportunities? • What are key threats? • Is your business growing or shrinking?

10. GROWTH STRATEGY PRICING STRATEGY FINANCIAL PICTURE ECONOMIC LOGIC COST STRUCTURE INTERNAL LOGIC CUSTOMER LOGIC PROCESS LOGIC PRODUCT LOGIC

11. How the APL Centre gets profit and growth Questions: • What are fixed and variable costs? • Which is more of an issue for you? • What are the key onces? • How are you pricing your service? • Which end of the market are you targeting? Why? • What are key metrics?

12. RELATIONSHIP VS TRANSACTION STRATEGY MARKET STRATEGY ECONOMIC LOGIC INTERNAL LOGIC CUSTOMER LOGIC PROCESS LOGIC PRODUCT LOGIC

13. How the APL Centre finds and keeps customers Questions: • How are you segmenting the market? • Which segment are you going after and why? • What are key metrics?

14. SOURCES OF DIFFERENTIATION PRODUCT STRATEGY ECONOMIC LOGIC INTERNAL LOGIC CUSTOMER LOGIC PROCESS LOGIC PRODUCT LOGIC COMPANY IMAGE

15. How the APL service appeals to customers Questions: • What makes your product distinctive, unique? • What is the image your company projects in order to appeal to customers? • What is the companies reputation to customers? • What are key metrics?

16. ECONOMIC LOGIC INTERNAL LOGIC CUSTOMER LOGIC SOURCES OF VALUE POST-SALE PRODUCT LOGIC PROCESS LOGIC RESEARCH & DEVELOPMENT PRODUCTION AND/OR LOGISTICS

17. How the APL centre acts in creating and providing the APL Service Questions: • What happens inside your APL Centre to turn input into product and services? • Does the APL Centre provide post-sale? • What are key metrics?

18. INTERNAL STRUCTURE LEARNING & INNOVATION ECONOMIC LOGIC ORGANIZATION CULTURE INTERNAL LOGIC INFORMATION SYSTEMS CUSTOMER LOGIC PROCESS LOGIC PRODUCT LOGIC

19. The infrastructure of the APL Centre. How it organizes itself to accomplish its work. Questions: • What does your organization chart looks like? • How do you acquire skills and knowledge? • What are key metrics?

20. Planning for actions Deadline ? What has to be done ? Monitoring ? By whom ?

21. Leadership Strategy Culture Mission/vision Values Goals Process Practices Task Behaviors Results Effects Tosti & Jackson 1994

22. Leadership • What are main management activities concerning the APL centre? • What kind of leadership style is suitable?