1 / 15

The Art of Selling

The Art of Selling. Eman Azmi Training Expert (IFC, PMEC) emanazmy@yahoo.com. The Art of Selling. Part (I): Promotion Mix. Personal & non-personal elements. What is personal selling? Why personal selling? Promotion Strategies. Promotion Mix. Part (I): Promotion Mix.

geoff
Download Presentation

The Art of Selling

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Art of Selling Eman Azmi Training Expert (IFC, PMEC) emanazmy@yahoo.com

  2. The Art of Selling • Part (I): • Promotion Mix. • Personal & non-personal elements. • What is personal selling? • Why personal selling? • Promotion Strategies. • Promotion Mix.

  3. Part (I): • Promotion Mix. • Personal & non-personal elements. • What is personal selling? • Why personal selling? • Promotion Strategies. Promotion Mix • Promotion Mix. Advertising Personal Selling Promotion Mix Sales Promotion Publicity

  4. Part (I): • Promotion Mix. • Personal & non-personal elements. • What is personal selling? • Why personal selling? • Promotion Strategies. Promotion Mix Promotion Elements personal non-personal • Promotion Mix. Advertising 2. Personal & non-personal elements. Personal Selling Promotion Mix Sales Promotion Publicity

  5. Promotion Elements personal non-personal Advertising Personal Selling Promotion Mix Sales Promotion Publicity • Part (I): • Promotion Mix. • Personal & non-personal elements. • What is personal selling? • Why personal selling? • Promotion Strategies. 2. Personal & non-personal elements. 3. What is personal selling?

  6. Part (I): • Promotion Mix. • Personal & non-personal elements. • What is personal selling? • Why personal selling? • Promotion Strategies. Personal Selling market 3. What is personal selling? Product 4. Why personal selling? money (cost)

  7. Personal Selling market Product money (cost) • Part (I): • Promotion Mix. • Personal & non-personal elements. • What is personal selling? • Why personal selling? • Promotion Strategies. 4. Why personal selling? 5. Promotion Strategies.

  8. promotion efforts demand • Part (I): • Promotion Mix. • Personal & non-personal elements. • What is personal selling? • Why personal selling? • Promotion Strategies. I. PUSH strategy Producer Distribution Channels Customer 5. Promotion Strategies.

  9. promotion efforts demand demand • Part (I): • Promotion Mix. • Personal & non-personal elements. • What is personal selling? • Why personal selling? • Promotion Strategies. I. PULL strategy Producer Distribution Channels Customer 5. Promotion Strategies.

  10. Dealing With Customer Role-Play (preparation)

  11. The Art of Selling • Part (2): • Steps in effective selling process. • SUPER sales person skills.

  12. Prospecting & qualifying Pre-approach Approach Presentation & demonstration Identify qualified potential customers Learn as much as possible about customer Make a relationship Tell the product “story” & focus on customer benefits Overcome customer objections Ask for an order Handling objections Closing Follow-up To insure customer satisfaction & repeat business Steps of effective Selling Process

  13. SUPER salesperson • Part (2): • Steps in effective selling process. • SUPER sales person skills. • Risky & innovator • Sense of mission • Partner & team player • Solving problems • Rejections are information 2. SUPER sales person skills.

  14. Dealing With Customer Role-Play (implementation)

  15. ** * emanazmy@ yahoo.com

More Related