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Happy Design Putting a smile on the things we make September 2010

Happy Design Putting a smile on the things we make September 2010. Fun. Emotional. ‘Buy-able’. Happiness = Success. Self knowledge = happiness Socrates 450 – ish BC. A nations’ success is the Happiness of it’s people Nic Marks ‘The Happy Planet Index’. Discover your strengths

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Happy Design Putting a smile on the things we make September 2010

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  1. Happy DesignPutting a smile on the things we makeSeptember 2010

  2. Fun Emotional ‘Buy-able’

  3. Happiness = Success Self knowledge = happiness Socrates 450 –ish BC A nations’ success is the Happiness of it’s people Nic Marks ‘The Happy Planet Index’ Discover your strengths and re-craft your life around them Martin Seligman Positive Psychology Who & how you connect with determines how long you live Dan Buettner ‘How to live past 100’ If you are happy, things just work better Don Norman Design and Emotion If you make it fun, they will use it Eewei Chen Design 101 http://thefuntheory.com/

  4. 3 levels of happiness 1. Meaning 2. Flow 3. Pleasure

  5. You need a happy goal to create a happy design

  6. adoption agency A happy ending? Can not have more children Fell in love with a boy Could be A problem family ? ? ? Difficult, stressful, lots of prep Long time (9 – 24 months), many interviews, visits + assessments

  7. = Make a video? = = family adoption agency

  8. Friday Discuss idea Saturday • Run through Direct and shoot Feedback, reshoot Edit Sunday • Edit • Post production • Create DVD Monday adoption agency

  9. …2 weeks later Ben is a very happy boy

  10. ‘link’ people through specific interests A happy logo ‘3 happy’ co-founders • any interest, any colour, any size, any medium + be competitive + trendy

  11. A happy UI Happiness = more results Happiness = fewer results “I want to find the right mobile phone deal for me based on phones I like” Happiness = save me money “I want to know if I can get a cheaper deal” “I want an easy way to find fashion inspiration starting from a single image”

  12. A happy user More open-minded Sceptic Solution What makes me tick? • Give me a premium customer experience • Put me in control, let me choose • Respect my knowledge and opinions • Strong brand, tone of voice, rich graphics, multimedia (videos, game), slick navigation, expected layout • Offer up various ways to get to the same content via related links, keywords and navigation based on preferred method • Polls, Facts, info graphics to educate and verify facts without ‘preaching’

  13. Discuss

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